• Develop sales strategies in tandem with Sales Directors based on sales and market trends. • Develop and assign sales plans and territories for account manager team. • Coach and advise team on strategies to improve sales performance, achieve goals and meet expectations. • Identify and participate in customer facing meetings and activities. • Hire, train, coach and retain diverse sales team. • Create and implement operating plans to achieve sales initiatives and segment goals. • Collaborate with field sales team to build synergy within inside and outside sales efforts. • Travel to customer sites and customer facing activities as required. • Develop account strategies in tandem with Account Managers.

• Develop and execute the North America sales strategy for the Modifications business, aligning with overall aftermarket growth objectives. • Identify, pursue, and secure new business opportunities while expanding relationships with existing customers. • Collaborate with engineering, service, and operations teams to ensure seamless delivery of modification solutions that meet or exceed customer expectations. • Lead, mentor, and inspire a high-performing sales team to achieve sales targets and customer satisfaction goals. • Analyze market trends, competitor activity, and customer feedback to inform sales strategies and identify new opportunities. • Drive a culture of continuous improvement, operational excellence, and customer-centric solutions within the sales organization. • Prepare and present regular sales forecasts, performance reports, and strategic recommendations to senior leadership. • Represent Barry-Wehmiller at industry events, trade shows, and customer meetings to enhance brand visibility and credibility.

• Develop and implement an aggressive competitive attack plan against the industry competition • Build sales quotas and targets that align to the product and enterprise team objectives to deliver impact and recurring revenues • Develop a business plan and go-to-market strategy to significantly increase Fiserv sales and revenues through the acquisition of new accounts and expansion of existing relationship • Ensure a client-focused approach in all aspects of the sales selling cycle • Identify and evaluate client needs in order to collaborate across the organization to develop innovative solutions that deliver a positive client experience and support profitable revenue growth goals. This includes strong partnership with our Vertical Sales Leaders, Solution Consultants, and Product, Legal and Operational teams. • Manage teams of sales employees engaged with prospective and current clients. Also responsible for training, HR initiatives and career development among the team • Set aggressive goals and motivate and develop employees to achieve those goals • Identify and influence opportunities for operational effectiveness and improving the client experience through all phases of the sales process

• Supports the Small Business Lending (“SBL”) sales team by performing a variety of activities to grow the SBL loan portfolio. • Acts as the internal point person for assigned SBL Business Development Officer(s). • Works closely with the assigned Business Development team to strategically manage product growth within the SBL business unit. • Supports the SBL Business Development Officer(s) in assessing interest in company products. • Acts as the internal sales desk and subject matter expert during the sales process. • Attends client conference calls with assigned Business Development Officer(s) and ensures follow up. • Works with assigned SBL Business Development Officer(s) and the department leadership team to prepare, design, and implement marketing campaigns within the SBL markets.