• Develop and execute the North America sales strategy for the Modifications business, aligning with overall aftermarket growth objectives. • Identify, pursue, and secure new business opportunities while expanding relationships with existing customers. • Collaborate with engineering, service, and operations teams to ensure seamless delivery of modification solutions that meet or exceed customer expectations. • Lead, mentor, and inspire a high-performing sales team to achieve sales targets and customer satisfaction goals. • Analyze market trends, competitor activity, and customer feedback to inform sales strategies and identify new opportunities. • Drive a culture of continuous improvement, operational excellence, and customer-centric solutions within the sales organization. • Prepare and present regular sales forecasts, performance reports, and strategic recommendations to senior leadership. • Represent Barry-Wehmiller at industry events, trade shows, and customer meetings to enhance brand visibility and credibility.

• Develop and implement an aggressive competitive attack plan against the industry competition • Build sales quotas and targets that align to the product and enterprise team objectives to deliver impact and recurring revenues • Develop a business plan and go-to-market strategy to significantly increase Fiserv sales and revenues through the acquisition of new accounts and expansion of existing relationship • Ensure a client-focused approach in all aspects of the sales selling cycle • Identify and evaluate client needs in order to collaborate across the organization to develop innovative solutions that deliver a positive client experience and support profitable revenue growth goals. This includes strong partnership with our Vertical Sales Leaders, Solution Consultants, and Product, Legal and Operational teams. • Manage teams of sales employees engaged with prospective and current clients. Also responsible for training, HR initiatives and career development among the team • Set aggressive goals and motivate and develop employees to achieve those goals • Identify and influence opportunities for operational effectiveness and improving the client experience through all phases of the sales process

• Supports the Small Business Lending (“SBL”) sales team by performing a variety of activities to grow the SBL loan portfolio. • Acts as the internal point person for assigned SBL Business Development Officer(s). • Works closely with the assigned Business Development team to strategically manage product growth within the SBL business unit. • Supports the SBL Business Development Officer(s) in assessing interest in company products. • Acts as the internal sales desk and subject matter expert during the sales process. • Attends client conference calls with assigned Business Development Officer(s) and ensures follow up. • Works with assigned SBL Business Development Officer(s) and the department leadership team to prepare, design, and implement marketing campaigns within the SBL markets.

• Partner with the VP, peers, brokers, and distributor network to develop, execute, and drive our sales strategy targeting the U.S. grocery store channel - National and Regional Retail Accounts. • Manage and motivate the broker network by working with all levels of the broker personnel. • Achieve budgeted revenues and team sales goals, maximizing profitability. • Participate in the preparation of the annual departmental operating budget, marketing plan, business plan. • Manage day-to-day sales activities, developing new accounts, maintaining existing accounts, and implementing sales strategies outlined by the VP of Sales and Marketing. • Develop and execute distribution targets and promotion plans that follow company guidelines, managing customer sales forecasts, distribution targets, profitability, and trade spend targets. • Build strong and credible relationships with existing customers and channels through customer meetings, site visits, etc., to meet sales projections set by the Company. • Assist the VP of Sales and Marketing in producing monthly reports and sales forecasts to analyze current/potential market and sales trends. • Coordinate activities to increase revenue and market share, monitoring performance to ensure actual sales meet or exceed established revenue plans. • Facilitate cross-department collaborations with R&D, Production, Quality, and other relevant departments to drive product development and enhance product quality based on customer and consumer feedback. • Update R&D team on a variety of food trends to create new SKUs and improve existing recipes. • Being a key member of weekly/monthly sensory tasting to provide instant feedback on product quality. • Participate in nation-wide food shows to approach business opportunities with prospects. • Work alongside the CEO to implement new sales initiatives. • Perform other tasks as assigned