• Customer Service Representatives provide exceptional support to members and patients by assisting with benefits, billing, scheduling, and account inquiries • Central Communications Operator play a critical role in coordinating emergency and non-emergency communications across our hospitals and emergency departments • Referral Specialists support our Central Access Center by scheduling patients, verifying insurance eligibility, managing referrals, and delivering an outstanding patient experience

• Plan, coordinate, and execute in-person and virtual events, including trade shows, customer roadshows, partner events, and webinars with the goal of driving pipeline and revenue. • Work closely with marketing and sales teams to create programs, campaigns, and efforts to drive pipeline and revenue. • Work closely with demand generation and digital marketing teams to amplify field programs through digital channels, including email, paid media, and social campaigns. • Measure and report on campaign performance using key marketing KPIs such as MQLs, demos, pipeline, revenue, and ROI. • Execute lead nurture and follow-up strategies in partnership with the lifecycle marketing team, SDRs, account managers, and account executives. • Attend trade shows and events to market the product and drive demos for the sales team. • Create and execute high-performing marketing programs using a data-driven approach with the focus on driving pipeline and revenue. Understand and deploy different strategies and plans to reach new prospects and drive expansion opportunities with existing customers. • Set goals and define metrics for each marketing campaign to maximize pipeline generation and sales velocity. Monitor campaign metrics, conduct post-campaign evaluations, analyze and report on results, and make recommendations for future optimizations. • Evaluate and grow partner demand generation opportunities. Build relationships with new and existing vendors and associations to drive market penetration.

• Lead the strategy, planning, and execution of best-in-class meetings and events • Own the end-to-end events and experiences function • Oversee a broad portfolio of internal and external meetings and events • Provide strategic direction and hands-on leadership across venue sourcing, budget management, vendor and agency oversight • Drive a strategic and proactive approach to event planning • Manage large scale domestic and international programs • Deliver attendee experiences that generate high levels of engagement

• Collaborate with marketing, sales, product teams, and executive leadership to develop and implement event strategies • Lead the vision and experience design for events to deliver engaging, audience-focused experiences aligned with organizational goals and brand standards • Approve event themes, content, and program formats to ensure consistency and quality across conferences and events • Measure event success through analysis of attendance, audience engagement, lead generation, revenue impact, and customer retention and satisfaction metrics • Analyze post-event performance data to identify successes, opportunities for improvement, and strategic insights • Implement assigned aspects of marketing events, including conferences, webinars, field events, sponsored events, and hosted experiences • Support decisions around event participation, including which events should be supported, who should attend, what activities occur at events, and how Cengage is represented • Lead the brand experience at Cengage hosted and sponsored events • Directs event budget planning and allocation strategy, including spend prioritization, resource optimization, and budget reallocation decisions.