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Cengage Group logo
Cengage Group

We are a global education technology company equipping learners with the skills and competencies needed to be job ready.

Events Marketing Manager

EventsEventsFull TimeRemoteSeniorTeam 5,001-10,000H1B No SponsorCompany SiteLinkedIn

Location

Ohio

Posted

17 days ago

Salary

$58.3K - $75.8K / year

Seniority

Senior

Bachelor Degree3 yrs expEnglish

Job Description

Events Marketing Manager

Cengage Group

• Collaborate with marketing, sales, product teams, and executive leadership to develop and implement event strategies • Lead the vision and experience design for events to deliver engaging, audience-focused experiences aligned with organizational goals and brand standards • Approve event themes, content, and program formats to ensure consistency and quality across conferences and events • Measure event success through analysis of attendance, audience engagement, lead generation, revenue impact, and customer retention and satisfaction metrics • Analyze post-event performance data to identify successes, opportunities for improvement, and strategic insights • Implement assigned aspects of marketing events, including conferences, webinars, field events, sponsored events, and hosted experiences • Support decisions around event participation, including which events should be supported, who should attend, what activities occur at events, and how Cengage is represented • Lead the brand experience at Cengage hosted and sponsored events • Directs event budget planning and allocation strategy, including spend prioritization, resource optimization, and budget reallocation decisions.

Job Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a similar area, or equivalent professional experience
  • Typically requires minimum of 3 years of dynamically complex experience in event marketing, field marketing, or a related subject area
  • Working knowledge of event marketing and experiential marketing concepts, including event planning, coordination, and leading activities on location
  • Ability to lead multiple event workstreams and resolve problems or roadblocks as they arise
  • Ability to coach and prepare speakers for high impact content
  • Strong organizational skills and attention to detail, including the ability to handle urgent, time-sensitive projects, timelines, vendors, and budgets
  • Ability to collaborate effectively with internal teams and external partners to deliver event objectives
  • Strong written and verbal communication skills, including coordination with vendors and internal partners.

Benefits

  • Incentive compensation program
  • Reasonable accommodations for qualified individuals with disabilities

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