• Own the merchandising strategy and daily execution across collection pages, PDPs, and campaign landing pages. • Lead campaign site experience buildouts from brief to launch: coordinate assets and copy with Creative, execute all site-side changes, and QA thoroughly before go-live. • Manage all product setup and catalog maintenance within Shopify, including new product launches, collection creation, B2B catalog updates, and pricing accuracy. • Set up and manage sales and promotions end-to-end, including sale badging strategy throughout the customer journey, discount mechanics, urgency cues, and threshold callouts. • Execute merchandising refreshes and content updates aligned with the marketing calendar, ensuring every touchpoint is consistent, accurate, and on-brand. • Conduct daily QA and staging checks to confirm functionality, content accuracy, and asset integrity before any change goes live. • Own the day-to-day optimization roadmap: identify friction points and conversion opportunities using behavioral and performance data. • Build, brief, and manage A/B tests end-to-end, from writing the hypothesis and partnering with dev or Visually on build, to monitoring performance and delivering clear results analysis. • Develop and maintain institutional knowledge from experimentation, documenting what was tested, what won, what lost, and why. • Support on-site personalization and segmentation efforts. • Identify quick wins alongside longer-term initiatives.

• Serve as the primary steward of the Exostar brand, ensuring consistency across all internal and external communications • Maintain and evolve brand standards, visual identity systems, templates, and creative guidelines • Partner with marketing leadership to strengthen brand positioning and market differentiation • Improve website usability, navigation, accessibility, and overall customer engagement • Develop user journeys, information architecture recommendations, wireframes, and prototypes • Lead UX/UI strategy and best practices across digital properties • Create and oversee high-quality digital and print assets that support corporate marketing, product marketing, events, sales enablement, and executive communications • Monitor emerging trends in digital design, accessibility, user experience, and customer engagement • Help define the long-term roadmap for digital experience and brand evolution

• Strategically lead paid media operations for medium and large e-commerce accounts • Develop data-driven growth and scaling plans based on market opportunities • Structure, execute, and optimize campaigns on Meta Ads, Google Ads, and other relevant channels • Analyze business and performance metrics to inform strategic decisions • Build comprehensive acquisition strategies that consider the full customer purchase journey • Identify conversion bottlenecks and propose improvements in collaboration with relevant teams • Focus on revenue growth, profitability, and account scalability • Perform advanced analyses of attribution, tracking, and consumer behavior • Use AI tools to optimize processes, analyses, and performance • Participate in strategic client meetings, presenting results, diagnostics, and action plans • Serve as a technical reference for the team on paid media, measurement, and growth topics

• Own the overall growth strategy across Meta, Google, TikTok, and emerging channels. • Plan, launch, and optimize paid advertising campaigns focused on profitable growth. • Continuously improve Return on Ad Spend (ROAS) while increasing advertising spend responsibly. • Develop and execute a high-performing content strategy across social platforms. • Optimize the Shopify website for conversion and customer experience. • Track key marketing KPIs including ROAS, CAC, conversion rate, and revenue growth.