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Senior Paid Traffic Analyst – E-commerce
Location
Brazil
Posted
9 days ago
Salary
0
Seniority
Senior
Job Description
Senior Paid Traffic Analyst – E-commerce
Relou RH
• Strategically lead paid media operations for medium and large e-commerce accounts • Develop data-driven growth and scaling plans based on market opportunities • Structure, execute, and optimize campaigns on Meta Ads, Google Ads, and other relevant channels • Analyze business and performance metrics to inform strategic decisions • Build comprehensive acquisition strategies that consider the full customer purchase journey • Identify conversion bottlenecks and propose improvements in collaboration with relevant teams • Focus on revenue growth, profitability, and account scalability • Perform advanced analyses of attribution, tracking, and consumer behavior • Use AI tools to optimize processes, analyses, and performance • Participate in strategic client meetings, presenting results, diagnostics, and action plans • Serve as a technical reference for the team on paid media, measurement, and growth topics
Job Requirements
- Strong experience managing paid traffic for e-commerce
- Advanced proficiency in Meta Ads and Google Ads
- Strong ability to develop growth and scaling strategies
- Advanced knowledge of tracking, measurement, and attribution
- Experience with Google Tag Manager, Google Analytics 4, tracking pixels, conversion APIs, and data integrations
- Deep understanding of the purchase journey and digital consumer behavior
- Hands-on experience with CRO (Conversion Rate Optimization)
- Ability to interpret business data beyond media metrics
- Analytical, strategic, and results-oriented profile
- High autonomy in decision-making and account management
- Excellent communication skills for client and team interaction
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• Ejecutar campañas de email (promocionales, transaccionales y lifecycle) • Gestionar flujos automatizados (welcome, abandono de carrito, post-compra, win-back) • Crear segmentaciones y audiencias dinámicas • Analizar performance y optimizar resultados • Ejecutar A/B testing (asuntos, contenido, timing) • Trabajar con equipos de diseño y marketing • Generar reportes y recomendaciones basadas en data
• Ejecutar campañas de email (promocionales, transaccionales y lifecycle) • Gestionar flujos automatizados (welcome, abandono de carrito, post-compra, win-back) • Crear segmentaciones y audiencias dinámicas • Analizar performance y optimizar resultados • Ejecutar A/B testing (asuntos, contenido, timing) • Trabajar con equipos de diseño y marketing • Generar reportes y recomendaciones basadas en data
Pessoa Desenvolvedora FrontEnd – React Especialista I, E-commerce
Grupo BoticárioCriamos oportunidades para a beleza transformar a vida das pessoas, e assim transformar o mundo ao nosso redor.
• Ser referência técnica, desdobrando épicos complexos em tarefas acionáveis e garantindo a correta execução em parceria com o Tech Lead; • Design e Arquitetura: Identificar riscos, simplificar o design de soluções e fundamentar decisões arquiteturais em fatos, dados e vasta experiência técnica; • Qualidade e Código Seguro: Escrever código frontend de alta qualidade, conduzir Code Reviews focados em boas práticas e ser embaixador(a) de segurança no time; • Monitoramento e Saúde do Produto: Garantir o monitoramento ativo do ambiente produtivo (jornadas críticas) e acompanhar métricas de saúde de código (smells, vulnerabilidades, cobertura); • Resolução de Causa Raiz: Tomar iniciativa no troubleshooting, atuar na identificação proativa de problemas e garantir a correção documentada de post-mortems; • Mentoria e Colaboração: Promover a evolução técnica dos colegas através de pareamento, code review construtivo e compartilhamento ativo de conhecimento; • Gestão de Bloqueios: Atuar na priorização de atividades de alto impacto e garantir o desbloqueio rápido de tarefas técnicas complexas para o time.
