Hair wellness from within.
Email/SMS Lifecycle Marketing Associate
Location
United States
Posted
11 hours ago
Salary
$75K - $85K / year
Seniority
Mid Level
Job Description
Email/SMS Lifecycle Marketing Associate
Nutrafol
• Manage monthly email and SMS campaigns to support monthly and quarterly goals, from briefing concepts to working with our agency to execute on-time • Partner with Manager to optimize automated email and SMS journeys • Monitor and report channel initiatives to share weekly and monthly analytics insights as well as ideate on opportunities to adjust campaigns to improve performance • Partner with creative and brand teams to create content specific to the channel • Partner with external channel partners to deploy quality campaigns on time • Proactively come to the table with new ideas to prepare for cross-functional meetings • Take a data-driven approach to all recommendations and insights • Manage email and SMS campaigns, coordinating with internal stakeholders and external agency partners to ensure campaigns launch accurately and on schedule. • Create campaign briefs, maintain campaign calendars and tracking documentation, and oversee project timelines, approvals, and feedback cycles. • Analyze campaign, testing, and channel performance through weekly and monthly reporting, identifying trends, insights, and optimization opportunities. • Serve as the primary liaison for agency partners, facilitating campaign handoffs, reviewing deliverables, consolidating feedback, and providing final launch approvals. • Own campaign QA processes, validating content, links, targeting, personalization, and tracking across all email and SMS campaigns and automated flows. • Partner with Creative, Brand, and Content teams to develop channel-specific campaign assets and support ongoing program enhancements.
Job Requirements
- 2+ years of experience in CRM, retention, lifecycle, email, SMS, digital marketing, or a related field.
- Highly organized with the ability to manage multiple projects, timelines, and stakeholders simultaneously in a fast-paced environment.
- Exceptional attention to detail and a strong commitment to accuracy, particularly when reviewing campaigns, tracking, and customer-facing communications.
- Experience utilizing Klaviyo including hands-on use of campaign execution, flows, segmentation, and reporting.
- Strong analytical skills with the ability to interpret campaign performance and identify actionable insights.
- Excellent written and verbal communication skills, with experience collaborating across cross-functional teams and external agency partners.
- Eager to learn, take ownership, and grow within lifecycle marketing.
Benefits
- Fully remote work experience
- Comprehensive medical, dental, and vision package, including FSA program
- 401K with employer match
- Quarterly Bonus Program
- Flexible PTO
- Two company-wide wellness breaks every day
- Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
- Monthly wellness stipend
- Monthly internet stipend
- Monthly cell phone stipend
- Annual learning & development stipend
- Free meditation app membership (Headspace)
- Free Nutrafol subscription
- Pet insurance discounts and benefits
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