• Manage monthly email and SMS campaigns to support monthly and quarterly goals, from briefing concepts to working with our agency to execute on-time • Partner with Manager to optimize automated email and SMS journeys • Monitor and report channel initiatives to share weekly and monthly analytics insights as well as ideate on opportunities to adjust campaigns to improve performance • Partner with creative and brand teams to create content specific to the channel • Partner with external channel partners to deploy quality campaigns on time • Proactively come to the table with new ideas to prepare for cross-functional meetings • Take a data-driven approach to all recommendations and insights • Manage email and SMS campaigns, coordinating with internal stakeholders and external agency partners to ensure campaigns launch accurately and on schedule. • Create campaign briefs, maintain campaign calendars and tracking documentation, and oversee project timelines, approvals, and feedback cycles. • Analyze campaign, testing, and channel performance through weekly and monthly reporting, identifying trends, insights, and optimization opportunities. • Serve as the primary liaison for agency partners, facilitating campaign handoffs, reviewing deliverables, consolidating feedback, and providing final launch approvals. • Own campaign QA processes, validating content, links, targeting, personalization, and tracking across all email and SMS campaigns and automated flows. • Partner with Creative, Brand, and Content teams to develop channel-specific campaign assets and support ongoing program enhancements.

Develop and execute integrated marketing campaigns, partner with sales to drive pipeline, manage campaign delivery, and optimize performance using data-driven insights to support revenue growth and expand into new verticals.

• Support the administrative and operational routines of the Trade Marketing area, including opening payment requisitions and tracking related requests. • Assist in the development, updating and organization of the sell-out action book, including criteria, workflows and campaign information. • Assist in organizing and monitoring regional sell-out activities, ensuring control of deadlines, approvals and initiative statuses. • Support the curation of regional campaigns by gathering information, validating data and helping consolidate requests received from the field team. • Support processes related to the Incentive Card, including organizing orders, payment requests, status tracking and updating internal controls. • Contribute to the development and monitoring of national promotions focused on sell-out, supporting the organization of information, communication materials and operational alignments. • Support the interface with the field team, contributing to communication of initiatives, monitoring execution and consolidating questions or needs from regional teams. • Organize information, spreadsheets, presentations and reports related to Trade Sell-Out activities, ensuring standardization, clarity and that materials are up to date. • Support interactions with internal areas and external partners to ensure initiatives progress within defined deadlines and workflows.

Role Description As our Executive & Marketing Assistant, you will provide critical administrative support to our leadership while assisting with the execution of marketing operations. You will be central to keeping our executives focused on growth by handling day-to-day operations and ensuring our client-facing campaigns are documented and tracked accurately. Your ability to maintain order, manage logistics, and support our marketing workflows will ensure our team runs smoothly and efficiently. Responsibilities - Schedule & Inbox Management - Manage highly active executive calendars, expertly handling scheduling conflicts, setting up meetings, and ensuring daily time optimization. - Triage and organize executive inboxes, drafting professional responses, filtering out noise, and escalating urgent matters when necessary. - Coordinate internal and external meetings, including setting agendas and taking accurate meeting minutes. - Marketing Support & Operations - Assist in gathering campaign performance data (SEO, Google Ads) to help prepare monthly reporting for clients. - Maintain and organize project documentation, ensure team files are up-to-date, and consistently follow up on standard executive action items. - Serve as a central point of contact for routine client inquiries, ensuring they are directed to the right team member. - Assist in the preparation of campaign briefs, creative assets, and follow-up communications to ensure marketing initiatives stay on schedule. - Administrative Execution - Compile research and format reports to help executives prepare for upcoming meetings and initiatives. - Handle sensitive and confidential information with the utmost discretion and professionalism. Qualifications - Required Qualifications - 1–2 years of experience in an administrative support or virtual assistant role, with a strong interest in digital marketing. - Exceptional organizational and time-management skills; strong ability to compile research and prepare clear, concise summaries. - High proficiency in Google Workspace (Gmail, Calendar, Docs, Sheets, Slides, Drive) and remote collaboration tools (Slack, Zoom). - Outstanding written and verbal communication skills; experience drafting professional correspondence. - Preferred Qualifications - Basic familiarity with SEO/PPC terminology or digital advertising platforms (Google Ads, Meta Ads) is a plus. Company Description