• Own top-of-funnel demand generation with a clear focus on leads, MQLs, and pipeline creation, primarily for new business with a meaningful eye on expansion • Develop and execute demand generation strategy by continuously identifying gaps in the funnel and proposing, testing, and deploying solutions • Manage paid campaigns in collaboration with our agency partners across existing channels, while actively researching and piloting new ones, iterating based on what the data tells you • Plan and execute field marketing programs including conferences and executive events designed to create pipeline and accelerate deals already in motion • Build and maintain lead and MQL forecasting models so the team always has a reliable, data-backed view of where we stand and what levers to pull • Recommend greenfield opportunities for us, including new channels, and piloting tests to validate performance • Own campaign operations including lead flow, routing logic, and data integrity across our marketing ops stack, working closely with Sales and Business Operations

Role Description Join Revive Media to help advertisers across the country scale their localized Connected TV advertising. Our business is growing rapidly and we’re in the midst of transforming from a services agency to a product-led business with our new native platform. The platform is live with external partners and we're expanding its reach - this role will help drive broader adoption, improve the experience for existing users, and scale usage across new channels and customers. As a Senior Product Manager, you will own the pre-sales product experience at Revive — helping our users build the best possible campaign proposals that convert to sold-through, high-performing campaigns. This means driving the automation of the proposal workflow, enhancing our targeting recommendations, and building tools that expand our inventory offering — including cross-platform forecasting capabilities that give sellers and account teams confidence in what they're proposing. You'll take full ownership of an active squad's roadmap and partner closely with Engineering, Design, Sales/Account Strategy, and Operations to ship improvements that reduce friction, improve proposal quality, and drive measurable business outcomes. Responsibilities - Squad roadmap ownership: Own and drive an existing squad's roadmap — including quarterly planning, backlog prioritization, intake, and stakeholder alignment. - Cross-platform forecasting: Lead the development of a forecasting mechanism that gives confidence in proposal deliverability and scale across programmatic and direct channels. - Pre-sales workflow improvements: Partner with cross-functional teams to improve the end-to-end proposal creation workflow to reduce cycle time and increase win rate. - Audience targeting improvements: Help define and evolve targeting capabilities so proposals reflect real deliverability and value. - Quality & reliability: Reduce errors, edge cases, and operational friction that slow down proposal creation or harm trust. - Product requirements: Translate user needs into clear PRDs, workflows, acceptance criteria, and rollout plans. - Cross-functional delivery: Partner with engineering and design to deliver high-quality features on time. - Enablement & adoption: Support rollout and training for sales/account teams; ensure tools are actually used in the proposal process. - System knowledge: Build a strong understanding of upstream/downstream systems that shape proposal quality. Success metrics - Improved proposal win rate and platform adoption, leading to more proposals sold through. - Improved campaign outcomes driven by better upfront targeting and packaging. - Reduced proposal turnaround time by automating qualified proposals. What to expect in your first 90 days - Month 1 — Get your bearings: Learn Revive's proposal workflow end-to-end and how targeting is sold and fulfilled. - Month 2 — Dive into the backlog: Prioritize the backlog with a focus on the proposal funnel and ship 1–2 improvements. - Month 3 — Product roadmap ownership: Align on a 3 to 6-month roadmap and establish full ownership of the squad roadmap. Qualifications - 7+ years of product management experience (B2B SaaS or platform products preferred). - Experience with ad tech fundamentals, particularly audience targeting and programmatic inventory constraints. - Demonstrated experience improving user-facing workflows or journeys. - Experience improving a funnel or conversion metric through iteration, measurement, and cross-functional execution. - Proven ability to translate user needs into clear requirements for complex systems. - Strong written and verbal communication skills (remote-first). - Comfort driving a product roadmap independently as a lead IC PM. - Demonstrated experience shipping AI-powered product features with measurable user impact. Benefits - Comprehensive healthcare including medical, vision & dental benefits covered at 100% for employees and 50% for dependents. - Fully remote work with a remote working stipend. - Flexible PTO - take what you need, when you need. - Coffee or Tea Subscription. - Monthly 3-day weekend. - Expected base pay for this role is $155k - $170k, with total compensation typically ranging from $165k - $180k.

Role Description We are seeking a seasoned Senior Demand Generation Specialist who will drive strategic demand generation initiatives that accelerate pipeline growth and revenue impact. This role requires a proven professional who can lead complex, multi-channel campaigns while mentoring team members and collaborating across departments to maximize marketing effectiveness. You will own the strategic planning and execution of demand generation programs that generate high-quality leads and support our ambitious growth objectives in the medical imaging market. Key Responsibilities - Lead strategic demand generation programs that drive measurable pipeline growth, including multi-touch ABM campaigns, lead nurturing sequences, and integrated digital marketing initiatives that deliver qualified opportunities to sales teams. - Oversee Intelerad’s paid media strategy ensuring high ROI as measured by CPC to pipeline added. - Develop and execute sophisticated campaign strategies using advanced marketing automation, lead scoring, and attribution modeling to optimize conversion rates and demonstrate clear ROI on marketing investments. - Mentor and guide junior team members in campaign execution, best practices, and strategic thinking while collaborating with cross-functional teams to ensure alignment between marketing, sales, and customer success initiatives. - Analyze campaign performance and market trends to provide strategic insights that inform future demand generation strategies, budget allocation, and program optimization decisions. - Own the campaign calendar and resource allocation to ensure optimal timing, audience targeting, and message sequencing across all demand generation channels and touchpoints. Qualifications - Bachelor's degree in Marketing, Business, or related field or equivalent experience. - 4+ years of experience in demand generation, digital marketing, or marketing operations with demonstrated success in B2B environments. - Advanced proficiency with marketing automation platforms (HubSpot, Marketo, Pardot or equivalent) and CRM systems (Salesforce or equivalent). - Strong analytical skills with experience using data to drive strategic decisions and optimize campaign performance. - Proven experience with Account Based Marketing (ABM) strategies and multi-channel campaign execution. - Excellent project management abilities with experience coordinating complex campaigns across multiple stakeholders and timelines. Preferred Qualifications & Special Requirements - Experience in healthcare technology, medical imaging, or SaaS environments. - Advanced knowledge of lead scoring, attribution modeling, and marketing analytics. - Experience mentoring team members and leading cross-functional initiatives. - Familiarity with content marketing, social media marketing, and digital advertising platforms. - Strong presentation and communication skills for executive-level reporting. - Demonstrated ability to work autonomously in fast-paced, results-driven environments. Requirements - Travel Requirements: Up to 5% travel primarily in North America. Benefits - The base pay for this position ranges from $65,000 to $70,000 USD within any geographic market in the US. - Pay may vary depending on job-related knowledge, skills, and experience. - Intelerad is a total compensation company. Pay is dependent on the position offered. - Bonus and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, retirement, PTO, and/or other benefits.

WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com. THE ROLE We are seeking a Paid Search Associate Director who can confidently lead client relationships while also rolling up their sleeves to execute campaigns. This role requires a balance of strategic vision and hands-on management. You’ll be responsible for guiding client strategy, overseeing performance, and ensuring flawless execution of paid search campaigns from end to end. The ideal candidate thrives in a client-facing role, can distill data into actionable insights, and knows how to turn strategy into measurable results. Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco, Miami) or remote. RESPONSIBILITIES - Client Strategy & Leadership - Serve as the primary client contact for paid search strategy and performance discussions. - Develop and present strategic roadmaps, testing plans, and growth opportunities tailored to client goals. - Proactively identify areas for optimization and innovation across accounts. - Campaign Management & Execution - Oversee end-to-end execution of paid search campaigns, including account setup, budget pacing, optimization, and reporting. - Actively manage campaigns and monitor performance across Google Ads, Google Ads Editor, Microsoft Ads, and SA360. - Establish testing frameworks and innovation pipelines to continuously improve results. - Translate insights into actionable next steps that drive measurable client impact. - Team Collaboration & Mentorship - Collaborate with internal teams to ensure campaign execution aligns with client objectives. - Provide mentorship and guidance to junior team members, ensuring best practices are consistently applied. - Analysis & Reporting - Deliver clear, data-driven performance reports and insights to clients – diving into the “why” behind the data. - Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends. - Ensure accuracy, consistency, and timeliness of reporting. QUALIFICATIONS - 5+ years of relevant paid search experience. - Hands-on experience in managing monthly campaign budgets of $500k+. - Experience with Google Ads, SA360, Microsoft Ads, and Google Ads Editor. - Meticulous attention to detail. Preferred but not required: - Experience with GA4. - Experience with Shopping, Vehicle Ads, and Performance Max campaigns. - Google Ads and Microsoft Ads certification. BENEFITS & PERKS - Unlimited PTO - Excellent medical, dental, and vision coverage - Employee Equity - Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!! SALARY RANGE The salary range for this role is $80,000 - $120,000, depending on location and experience. PEOPLE & CULTURE AT ZETA Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/ ZETA IN THE NEWS! https://zetaglobal.com/press/?cat=press-releases #LI-MR1 #LI-Remote