RYNO Strategic Solutions, LLC

• Lead, mentor, and cultivate a team of SEO professionals, instilling a culture of continuous learning and professional growth • Establish clear performance expectations, KPIs, and objectives for team members, providing consistent guidance and constructive feedback to drive individual and collective excellence • Develop and implement comprehensive metrics to measure departmental performance, regularly updating senior management on progress and achievements • Conduct regular training sessions and performance evaluations • Exercise oversight across all aspects of SEO, from comprehensive keyword research to meticulous on-page optimization, technical SEO audits, and impactful link-building initiatives • Foster seamless collaboration with cross-functional teams to align SEO initiatives with overarching marketing objectives, optimizing workflows for maximum efficiency and impact • Other duties as assigned by management

• Lead the strategy, execution, optimization, and performance analysis of multi-channel paid media campaigns across various digital advertising platforms • Drive measurable business outcomes through data-driven decision-making, competitive analysis, budget management, and continuous campaign optimization • Serve as a trusted advisor to clients, presenting performance insights and strategic recommendations to key stakeholders • Provide leadership and mentorship to the Paid Media team by serving as a role model, subject matter expert, and people leader • Help drive the department’s growth and evolution through training, coaching, process improvement, and cross-functional collaboration • Analyze campaign performance data and deliver actionable insights, strategic recommendations, and performance improvement plans to clients and internal stakeholders • Identify optimization opportunities through ongoing analysis and implement data-driven strategies to maximize campaign effectiveness and ROI • Mentor and develop junior team members through ongoing guidance, training, and support to foster professional growth and skill development • Collaborate with cross-functional teams to support new client onboarding, campaign launches, and ongoing success

• Develop, execute, manage, and optimize paid media campaigns across Google Ads, Local Service Ads (LSA), Microsoft, Meta, and other relevant platforms • Monitor campaign pacing and budget allocation to ensure efficient spend and alignment with monthly and quarterly performance goals • Analyze campaign performance data and proactively implement strategic optimizations to improve lead quality, conversion rates, return on ad spend (ROAS), and overall account performance • Track, measure, and report on key performance indicators (KPIs), providing actionable insights and recommendations to drive continuous improvement • Conduct competitive and market research to identify opportunities, emerging trends, and strategic advantages for clients • Manage a portfolio of multiple client accounts, ensuring consistent performance, timely execution, and a high level of service • Communicate campaign results, strategic recommendations, and performance insights clearly to clients and internal teams • Collaborate with Client Success, SEO, and other internal teams and stakeholders to support integrated marketing strategies and client objectives • Mentor and support junior team members through training, guidance, and knowledge sharing • Stay current on industry trends, platform updates, and paid media best practices • Additional duties and special projects as assigned by management

• Develop and continuously refine the agency’s comprehensive paid media strategy and operating playbook, balancing foundational high-intent search with paid social, OTT, and emerging channels. • Drive strategic testing, platform expansion, and service innovation to strengthen performance and expand the agency's competitive advantage • Lead the strategic adoption of AI-driven tools, including Google AI-Max and evolving LLM-driven search behaviors, identifying how generative AI changes the path to purchase • Identify and implement emerging technologies that improve campaign performance, targeting, and scalability across paid channels • Serve as the agency’s primary thought leader on paid media innovation, translating changes across search, social, and AI ecosystems into scalable service offerings, best practices, and competitive advantage. • Share strategic insights that elevate internal expertise and strengthen the agency's position as an industry leader • Design and scale the paid media department structure to support operational efficiency, service excellence, and long-term growth • Lead team development through hiring, resource planning, coaching, and mentorship, fostering a culture of accountability, innovation, and solution-oriented thinking • Evaluate, procure, and implement tools, systems, and automation that improve operational efficiency, reporting accuracy, and service delivery • Oversee scalable processes for campaign management, data collection, and measurement across all paid media platforms. • Act as a strategic advisor for enterprise accounts, partnering with client leadership to drive retention, growth, and long-term success • Support the sales team by shaping strategy and scoping complex, multi-channel opportunities for prospective clients • Manage executive relationships with Google, Microsoft, Meta, and Yelp to pilot new capabilities and maintain first-to-market advantages • Collaborate cross-functionally with Client Success, SEO, Web, and Sales teams to ensure alignment on integrated strategy and execution for our clients • Additional job duties as assigned by management

• Create, manage and optimize paid media campaigns for clients across a variety of industries on Google, Bing, Meta, and other ad networks aligned with their established paid media goals • Monitor the pacing of paid media campaigns to ensure no under or over delivery. • Analyze the performance of paid campaigns to develop and implement proactive and reactive strategies to continually improve performance • Track and report performance metrics of paid marketing campaigns for internal and external stakeholders • Effectively communicate what is happening in the campaigns, why it’s happening and what we’re doing about it to continually improve performance to internal and external stakeholders • Conduct and communicate competitive client research and develop and implement offensive and defensive strategies to position clients in front of their competitors through paid media campaigns • Provide recommendations to necessary stakeholders on landing page optimizations and strategies to improve paid media performance • Keep up to date with paid media best practices and planning and research tools • Collaborate with Paid Media Operations team on new account and/or new campaign launches • Provide support to internal stakeholders as it relates to relevant paid media requests • Other duties as assigned by management

• Own strategy and execution on larger, more complex SEO accounts with the goal of increasing key performance indicators including search visibility, organic traffic, qualified leads, on-site engagement, and conversion rate • Develop and lead monthly strategic plans for assigned accounts, coordinating execution between Client Success, Content, Web Development, Paid Media, and other internal teams • Serve as the strategic lead on high-MRR and multi-location accounts, ensuring proper site structure, service page optimization, and local SEO alignment • Communicate progress, performance insights, and technical recommendations to the Client Success team in a clear and proactive manner • Identify and resolve advanced technical SEO issues including crawl errors, Core Web Vitals, indexing challenges, redirect strategies, migrations, schema implementations, and site architecture improvements • Monitor search industry trends, including algorithm updates, AI-driven search changes, and evolving local SEO signals, and adapt strategies accordingly • Build and optimize local SEO strategies including Google Business Profile alignment, citation management, service-area structure, and entity consistency • Develop high-intent keyword strategies focused on revenue-driving services (install, replacement, emergency services, etc.) • Mentor fellow members of the organic team, helping elevate technical skillsets, strategic thinking, and problem-solving capabilities • Provide consultation on best practices across technical SEO, content strategy, internal linking, local SEO, mobile SEO, AI search visibility, and site migrations • Utilize tools such as Google Analytics (GA4), Google Search Console, Screaming Frog, Google Trends, Nozzle, BrightLocal, SEMRush, and additional SEO platforms to drive informed decision-making • Proactively identify scope risks and workload concerns to protect performance • Other duties as assigned by management

- **The Face of the RYNO Brand:** Act as the primary on-camera and on-stage personality for the organization. You will personify RYNO’s mission across all video, social, and live platforms, ensuring a polished, credible, and authoritative presence that commands industry attention. - **B2B Strategy & Brand Positioning:** Own and evolve the overarching marketing architecture for our Home Services vertical, defining a brand voice that establishes RYNO as the premier partner for professional service providers at scale. - **Strategic Alliance & Narrative Architecture:** Act as the primary architect of RYNO’s industry narrative, designing a partnership roadmap that aligns high-level industry influencers and vendors with our long-term growth objectives to ensure every interaction reinforces our authoritative market position. - **Strategic Content & PR Management: **Scale a robust production house (video, social, thought leadership) and manage a high-performing network of creative talent and vendors to build world-class content capabilities from the ground up. - **Pitch to Podium Lifecycle: **Fully own the end-to-end strategic process required to secure coveted main-stage slots. This includes identifying high-impact events and pitching yourself and our leadership for industry events, including keynotes, and panels. - **Cross-Functional Alignment:** Partner with sales and product teams to ensure marketing initiatives directly support revenue objectives and turn brand authority into scalable lead generation. - **Performance Driven Planning: **Translate overarching brand narratives into measurable strategic plans, using market sentiment and lead-gen data to pivot messaging and maintain a competitive edge.

• Develop and oversee the execution of sophisticated, customized marketing strategies that align with and exceed client goals • Define and drive the marketing strategy for each client • Communicate effectively with clients via phone/email/Zoom on a weekly basis, addressing requests and managing projects through the internal project management system • Analyze and interpret data from industry platforms such as Microsoft Ads, Google Ads, Google Local Service Ads, GA4 etc., and create actionable insights and proactive recommendations in the form of comprehensive campaign performance reports • Foster relationships with strategic partners for RYNO’s clients, ensuring satisfaction and retention, acting as a trusted advisor • Expand client relationships by growing services delivered and revenues generated within your accounts • Generate client referrals that result in new RYNO clients • Collaborate cross-functionally with analysts/strategists, and additional team members to ensure alignment with client goals • Stay at the forefront of industry trends, continuously learning and integrating cutting-edge marketing strategies and tactics • Mentor Client Success Coordinators • Build strong relationships with both clients and the RYNO team • Additional job duties as assigned by management

• Own and evolve the agency's SEO and Content Marketing playbook for the Home Services vertical, with a heavy emphasis on Search Engine Optimization (SEO) • Define the future direction of SEO, adapting to AI, zero-click search, and evolving SERPs • Ensure SEO and content strategies are tied to measurable business outcomes, including revenue growth, lead generation, and client ROI • Define and continuously refine the department's organizational structure to support scalable growth, efficiency, and clear career path progression • Identify and lead new SEO initiatives, service offerings, and testing frameworks to drive innovation and improve organic performance • Provide industry thought leadership, ensuring the team stays current with evolving SEO techniques, search engine algorithm updates, content trends, AI best practices, and emerging technologies • Lead and manage a team of managers and individual contributors, effectively addressing underperformance while developing future leaders • Build a high-performing culture rooted in accountability, clarity, ownership, and continuous improvement • Establish clear performance expectations, KPIs, and career development pathways • Oversee ongoing education and training initiatives to ensure the team remains highly skilled in modern SEO and Content Marketing practices • Participate in recruiting, hiring, and onboarding for the department, helping identify talent that supports long-term team growth • Own forecasting, resourcing, utilization, and margin performance across SEO and Content Marketing services • Define and implement capacity planning model to ensure appropriate staffing across client accounts and internal initiatives • Oversee the procurement and implementation of SEO tools and technology, identifying opportunities for AI and automation, workflow improvements, and performance tracking • Build scalable systems and workflows to support consistent, high-quality service delivery to our clients • Assign new client accounts to SEO team members based on expertise, workload, and client needs, while managing account transitions and onboarding processes • Partner with the Solutions team to ensure accurate tracking, reporting, and attribution across all service lines and campaigns • Collaborate with Paid Media, Web, Client Success, and other departments to streamline cross-functional processes, align marketing strategies, and improve execution • Ensure SEO insights inform website development, redesigns, and broader marketing initiatives • Provide input on integrating AI and automation across departments • Translate SEO performance into clear business outcomes for external stakeholders • Lead high-stakes client conversations with confidence, pushing back when necessary • Serve as the strategic advisor and escalation point for enterprise level accounts alongside Client Success Directors, as needed • Support the Sales team in scoping SEO opportunities, helping define strategy, resource requirements, and realistic performance expectations

Who We Are RYNO Strategic Solutions is an innovative, full-service digital marketing company with 350+ RYNOs offering exceptional internet marketing services since 2008. We stay ahead of our competition with top-notch proprietary strategies, tracking, and reporting. Due to our total transparency, our customers always know exactly what they receive through their marketing efforts with us. We are dedicated to helping Home Service companies find their customers online by utilizing the most cost-effective desktop and mobile strategies. Our Mission We Exist to Grow Your Business...PERIOD. Our Values - We prioritize INTEGRITY and transparency in every interaction, building trust and delivering lasting value. - We aim for EXCELLENCE in everything we do, ensuring exceptional outcomes for clients and continuous growth for our team. - We take ACCOUNTABILITY for our successes and failures, fostering a culture of trust and collaboration to deliver impactful results. - We think differently, pursue INNOVATION relentlessly, and embrace every challenge as an opportunity for growth. - OBJECTIVITY drives our decision-making because data-backed solutions plus industry expertise wins every time. Summary of Position The Director of SEO & Content Marketing leads the strategy, execution, and evolution of all SEO and Content Marketing for the home services vertical, with a focus on measurable growth in organic traffic, leads, and revenue for our clients. This role owns the SEO and content playbook, defines the future of search in an AI-driven landscape, and builds scalable systems, teams, and workflows that deliver consistent, high-quality performance. You will oversee a team of SEO & Content professionals, fostering accountability, clarity and continuous improvement while developing future leaders. In close collaboration with other departments, you will align cross-channel strategies, support complex client conversations, and help scope opportunities that grow SEO revenue and position the agency as a cutting-edge leader in home services marketing. Position Responsibilities Strategic Leadership & Vision: - Own and evolve the agency's SEO and Content Marketing playbook for the Home Services vertical, with a heavy emphasis on Search Engine Optimization (SEO) - Define the future direction of SEO, adapting to AI, zero-click search, and evolving SERPs  - Ensure SEO and content strategies are tied to measurable business outcomes, including revenue growth, lead generation, and client ROI - Define and continuously refine the department's organizational structure to support scalable growth, efficiency, and clear career path progression - Identify and lead new SEO initiatives, service offerings, and testing frameworks to drive innovation and improve organic performance - Provide industry thought leadership, ensuring the team stays current with evolving SEO techniques, search engine algorithm updates, content trends, AI best practices, and emerging technologies Team Leadership & Development: - Lead and manage a team of managers and individual contributors, effectively addressing underperformance while developing future leaders  - Build a high-performing culture rooted in accountability, clarity, ownership, and continuous improvement  - Establish clear performance expectations, KPIs, and career development pathways  - Oversee ongoing education and training initiatives to ensure the team remains highly skilled in modern SEO and Content Marketing practices  - Participate in recruiting, hiring, and onboarding for the department, helping identify talent that supports long-term team growth Operational Excellence & Resource Management: - Own forecasting, resourcing, utilization, and margin performance across SEO and Content Marketing services  - Define and implement capacity planning model to ensure appropriate staffing across client accounts and internal initiatives  - Oversee the procurement and implementation of SEO tools and technology, identifying opportunities for AI and automation, workflow improvements, and performance tracking  - Build scalable systems and workflows to support consistent, high-quality service delivery to our clients  - Assign new client accounts to SEO team members based on expertise, workload, and client needs, while managing account transitions and onboarding processes  Cross-Functional Collaboration: - Partner with the Solutions team to ensure accurate tracking, reporting, and attribution across all service lines and campaigns  - Collaborate with Paid Media, Web, Client Success, and other departments to streamline cross-functional processes, align marketing strategies, and improve execution  - Ensure SEO insights inform website development, redesigns, and broader marketing initiatives  - Provide input on integrating AI and automation across departments  Client & Revenue Support: - Translate SEO performance into clear business outcomes for external stakeholders  - Lead high-stakes client conversations with confidence, pushing back when necessary  - Serve as the strategic advisor and escalation point for enterprise level accounts alongside Client Success Directors, as needed  - Support the Sales team in scoping SEO opportunities, helping define strategy, resource requirements, and realistic performance expectations