• Implement A/B and multivariate tests using tools like Optimizely. • Ensure website functionality and performance during testing phases. • Troubleshoot and resolve technical issues related to CRO tools. • Maintain and optimize integrations between testing platforms and analytics tools. • Work closely with developers and marketers to deploy tests effectively.

• Lead, mentor, and coach a team of Appointment Setting Specialists to consistently hit conversion KPIs. • Own a small set of hard team metrics: consultations booked per week, lead-to-consultation conversion, and speed to lead. • Conduct regular performance reviews, live call coaching, and skills development sessions. • Proactively monitor calendar fill by language and by Salesperson, as well as forward booking coverage, flagging gaps early. • Collaborate with leadership on hiring, onboarding, and training new team members. • Personally engage high-priority or escalated leads via calls, WhatsApp, email, and social media. • Use AI tools to enhance your own workflow: call prep, follow-up drafting, lead prioritization, and performance analysis. • Track and analyze team metrics, surfacing data-driven insights to improve conversion rates and lead quality.

• Own the strategy, roadmap, execution, and performance of Landing Page Optimization (LPO) across paid acquisition, campaign, and lifecycle marketing experiences. • Develop and prioritize testing hypotheses based on user behavior, conversion data, audience insights, and campaign performance. • Improve conversion rates through experimentation across messaging, content hierarchy, page structure, calls-to-action, and user experience. • Create targeted landing page experiences that align with specific audience needs, symptoms, and acquisition campaigns. • Establish a repeatable experimentation program that drives measurable improvements in first visit bookings. • Act as the primary builder and publisher of marketing landing pages using Prismic and existing component libraries. • Launch, QA, and maintain landing pages across multiple campaigns and audience segments. • Configure and manage experiments in Statsig and other testing platforms. • Move quickly and independently without requiring extensive engineering support. • Own the end-to-end process from hypothesis creation through implementation, analysis, and recommendation. • Work closely with Paid Media teams to map ad creative and audience intent to relevant landing page experiences. • Develop scalable frameworks that support increasingly segmented and AI-driven advertising campaigns. • Help determine how acquisition messaging should evolve as Midi scales personalization and audience targeting. • Partner with Growth and Analytics teams to identify high-impact opportunities across the acquisition funnel. • Serve as the primary marketing stakeholder supporting optimization efforts across joinmidi.com. • Bring audience insights, experimentation learnings, and conversion data to inform core site decisions. • Ensure continuity between acquisition landing pages and the broader Midi patient experience. • Collaborate with Product and Engineering when marketing tests require new tracking capabilities, integrations, or technical functionality. • Act as a strategic thought partner to Growth PMs on messaging, content, and conversion opportunities. • Help implement Midi's Mosaic initiative, including new brand standards, symptom-based content experiences, and updated landing page architecture. • Partner with Brand and Content teams to bring Midi's evolving voice and positioning to life across acquisition experiences. • Redesign and rebuild landing pages to align with the future state of Midi's digital ecosystem. • Partner closely with Clinical, Legal, Medical, and Compliance teams to ensure all digital content adheres to healthcare regulations and clinical standards. • Translate complex insurance, eligibility, coverage, and care delivery concepts into clear and compelling patient-facing content. • Balance conversion optimization with trust, transparency, and medical credibility across all patient-facing experiences. • Analyze experiment results, user behavior, and conversion metrics to identify growth opportunities. • Partner with Analytics teams to establish meaningful measurement frameworks and reporting. • Translate data into actionable recommendations that improve patient acquisition and first visit bookings. • Develop a deep understanding of patient behavior and conversion drivers across the acquisition funnel.

• End-to-End Funnel Ownership: Take complete accountability for conversion rates and revenue outcomes across all digital touchpoints. • Onboarding & In-App Optimization: Architect, test, and refine the mobile app onboarding sequence and in-app purchase funnels. • Web Funnel Strategy & Redesign: Lead the optimization and strategic redesign of web acquisition funnels. • Content Metering & Paywall Architecture: Own the performance and deployment of content paymeters. • High-Velocity Experimentation: Design, launch, and analyze a roadmap of A/B and multivariate tests. • Cross-Functional Execution: Partner with Product, Analytics, and Engineering to ensure tracking instrumentation is flawless. • Performance Monitoring & Reporting: Establish dashboards to track core subscription health metrics.