World's first news platform aimed at reducing bias.
Director of Conversion Rate Optimization, CRO
Location
Canada
Posted
19 days ago
Salary
0
Seniority
Lead
Job Description
Director of Conversion Rate Optimization, CRO
Ground News
• End-to-End Funnel Ownership: Take complete accountability for conversion rates and revenue outcomes across all digital touchpoints. • Onboarding & In-App Optimization: Architect, test, and refine the mobile app onboarding sequence and in-app purchase funnels. • Web Funnel Strategy & Redesign: Lead the optimization and strategic redesign of web acquisition funnels. • Content Metering & Paywall Architecture: Own the performance and deployment of content paymeters. • High-Velocity Experimentation: Design, launch, and analyze a roadmap of A/B and multivariate tests. • Cross-Functional Execution: Partner with Product, Analytics, and Engineering to ensure tracking instrumentation is flawless. • Performance Monitoring & Reporting: Establish dashboards to track core subscription health metrics.
Job Requirements
- 5+ years of experience specializing in conversion rate optimization (CRO), growth marketing, or product-led growth (PLG).
- Highly analytical and comfortable navigating behavioral data.
- Strong familiarity with SQL.
- Deep understanding of digital subscription mechanics and user psychology.
- Proven ability to drive outcomes through partners you don't directly manage.
- Ability to translate conversion data into clear, actionable technical requirements.
Benefits
- Competitive total rewards: A market-benchmarked base salary, calibrated to your location.
- Remote-first environment: Work from anywhere in Canada, on your own time zone plus enjoy in-person meetups and team gatherings.
- Health & Wellness that matter: Medical, dental, vision, and life insurance coverage for you and your family.
- Keep growing: Access to professional development opportunities to keep expanding your skills and career.
- Mission-driven team: Join a group of smart, dedicated people who are building meaningful products with real-world impact.
Related Guides
Related Categories
Related Job Pages
More Conversion Rate Optimizer Jobs
CRO Specialist
KOHOA quickly scaling Fintech that helps Canadians gain control over their money with a no-fee spending and savings account.
• Own the end-to-end execution of A/B tests across organic, paid, and affiliate landing pages • Manage App Store and Play Store presence to maximize click-to-install performance • Analyze and tune referral loops for user advocacy and growth • Collaborate with Organic Manager to align testing with organic strategies • Be the primary storyteller for optimization data, translating results into actionable insights
Role Description The Senior Director, Office of the CEO, serves as a strategic advisor and execution leader responsible for driving enterprise-wide initiatives with direct CEO visibility and impact. This role functions as an extension of the CEO, ensuring organizational priorities are translated into actionable plans, monitored effectively, and delivered with excellence. - Lead development, tracking, and reporting of enterprise KPIs and strategic projects with CEO visibility, ensuring alignment across business units and functions. - Manage the CEO’s operating cadence with direct reports, including weekly and monthly reporting, agenda creation, business performance tracking, and follow-up coordination. - Drive leadership of key enterprise projects, ensuring clear objectives, cross-functional alignment, and timely delivery of outcomes. - Serve as a strategic advisor to the CEO on organizational health, performance trends, and priority initiatives. - Lead or support critical talent recruitment efforts for senior-level and enterprise-critical positions. - Partner with Corporate Development on M&A activity, including upstream diligence and strategy work as well as downstream integration support. - Prepare executive-level presentations, communications, and briefing materials for internal and external audiences. - Facilitate decision-making by providing structured analysis, synthesizing data, identifying options, and recommending solutions. - Coordinate with leaders across the organization to ensure timely, accurate delivery of information and alignment with CEO expectations. - Build strong, trusted relationships across all levels of the organization to effectively influence and advance strategic priorities. - Support additional operations-related responsibilities and strategic assignments as requested by the CEO. - Comply with all company policies and procedures. - Maintain regular and punctual attendance. Qualifications - Exceptional executive communication skills, both written and verbal. - Strong analytical, strategic planning, and problem-solving capabilities. - Ability to manage multiple large-scale initiatives in a fast-paced environment. - High degree of discretion, judgment, and professionalism. - Proven ability to build relationships, gain trust, and operate effectively across all levels of the organization. Requirements - Bachelor’s degree required; MBA or advanced degree strongly preferred. - 12+ years of progressive experience in strategy, operations, consulting, chief-of-staff roles, or executive advisory functions. - Demonstrated experience influencing senior executives and leading enterprise-level initiatives. Company Description
Director, Global Clinical Trial Operations, Project Management Office
MerckHeadquartered in Kenilworth, New Jersey, Merck is a global pharmaceuticals company offering products that include biologic therapies, vaccines, prescription med
Role Description Our Clinical Research and Pharmacovigilance team push the boundaries of global healthcare through research and innovation. Through clinical trials and surveillance, we ensure the safety and efficacy of our existing and pipeline products to produce safe, effective, innovative medicine. The core responsibility of this role is to independently direct the execution and coordination of major change projects across Global Clinical Trial Operations (GCTO). The role will also contribute to the Program Management Office (PMO) tracking and reporting, change management strategy for cross-functional GCTO initiatives, and working to ensure best practices are being applied across initiatives. The incumbent will be expected to directly lead strategic efforts and/or provide input into improvements to processes that support GCTO based on direct experience and/or the ability to translate prior experiences to a new challenge. The ability to influence change is expected. - Independently direct strategic GCTO initiatives. - Establish and promote process standards and best practices for how teams should approach projects/initiatives. - Oversee tracking and reporting activities (including deadlines, deliverables, resources, and timelines) for GCTO initiatives throughout the project process. - Proactively identify dependencies and possible issues across initiatives and adapt plans based on evolving needs to ensure on-time, high-quality delivery in accordance with the stated project goals. - Promote cross-initiative alignment and best practice sharing. - Drive cross-initiative change management efforts including, but not limited, to liaising with change agent networks, coordinating communications, and aligning training plans. Qualifications - Bachelor's degree required with a concentration in a scientific-related discipline strongly preferred. - Project Management certification (PMP, CPM) and/or coursework and training in Project Management. - Sigma belt preferred (e.g., green belt, yellow belt). Requirements - At least 15 years of experience required in the pharmaceutical industry with the majority of time spent in clinical operations. - Proven ability to analyze, integrate, recommend, contribute to the development of conceptual plans for, and lead the implementation of strategic, process, and team improvement and change initiatives cross-functionally. - Demonstrated ability to manage resources, time, and budget effectively for given development projects; is business savvy and results-oriented. - Expert knowledge and understanding of Clinical Development processes and procedures. - Well-developed and effective team facilitation and leadership skills; able to establish cooperative team environments. - Able to understand project details, but keep the overall “big picture” view of projects, priorities, and strategies. - Effective in communicating and energizing others, establishing clear goals, delegating duty within a team setting. - Well-connected and networked within Research and Development and our Company or has attributes that would allow establishment of such networks rapidly. - Demonstrated ability to easily interact and influence across organizational levels. Benefits - Comprehensive package of benefits including medical, dental, vision healthcare and other insurance benefits (for employee and family). - Retirement benefits, including 401(k). - Paid holidays, vacation, and compassionate and sick days.
• You take responsibility for our organic reach, our websites and the performance behind them. • Your goal is not to report rankings or write strategic papers, but to ensure more people find our solutions, use our websites and become qualified leads. • You are responsible for the ongoing development of our entire web presence: from SEO strategy to website structure to conversion optimization. • You work data-driven, make decisions based on facts and consistently implement actions. • Success for us is not "more traffic", but sustainable growth in organic visibility, more qualified visitors to our websites, increasing conversion rates and lead numbers. • You work independently, analytically and with a clear focus on impact. • You further develop our SEO strategy and implement it independently — technically, structurally and in terms of content. • You analyze rankings, search behaviour and competitors and derive concrete measures from this. • You optimize landing pages, conversion funnels and user experiences with the aim of generating more qualified leads. • You define website structures, content, features and user journeys and work closely with development, marketing and other teams. • You manage our AI-supported content process and ensure that content meets both search intent and quality standards. • You further develop existing tracking and analysis concepts and ensure a clean data foundation. • You identify optimization potential, prioritize measures and implement them consistently. • You work with clear KPIs and review the success of your measures based on measurable results.




