Expert care for women 40+. Made for midlife. Delivered by experienced clinicians. Covered by insurance.
Senior Growth Marketing Manager – LPO & Conversion Optimization
Location
California
Posted
17 days ago
Salary
$150K / year
Seniority
Senior
Job Description
Senior Growth Marketing Manager – LPO & Conversion Optimization
Midi Health
• Own the strategy, roadmap, execution, and performance of Landing Page Optimization (LPO) across paid acquisition, campaign, and lifecycle marketing experiences. • Develop and prioritize testing hypotheses based on user behavior, conversion data, audience insights, and campaign performance. • Improve conversion rates through experimentation across messaging, content hierarchy, page structure, calls-to-action, and user experience. • Create targeted landing page experiences that align with specific audience needs, symptoms, and acquisition campaigns. • Establish a repeatable experimentation program that drives measurable improvements in first visit bookings. • Act as the primary builder and publisher of marketing landing pages using Prismic and existing component libraries. • Launch, QA, and maintain landing pages across multiple campaigns and audience segments. • Configure and manage experiments in Statsig and other testing platforms. • Move quickly and independently without requiring extensive engineering support. • Own the end-to-end process from hypothesis creation through implementation, analysis, and recommendation. • Work closely with Paid Media teams to map ad creative and audience intent to relevant landing page experiences. • Develop scalable frameworks that support increasingly segmented and AI-driven advertising campaigns. • Help determine how acquisition messaging should evolve as Midi scales personalization and audience targeting. • Partner with Growth and Analytics teams to identify high-impact opportunities across the acquisition funnel. • Serve as the primary marketing stakeholder supporting optimization efforts across joinmidi.com. • Bring audience insights, experimentation learnings, and conversion data to inform core site decisions. • Ensure continuity between acquisition landing pages and the broader Midi patient experience. • Collaborate with Product and Engineering when marketing tests require new tracking capabilities, integrations, or technical functionality. • Act as a strategic thought partner to Growth PMs on messaging, content, and conversion opportunities. • Help implement Midi's Mosaic initiative, including new brand standards, symptom-based content experiences, and updated landing page architecture. • Partner with Brand and Content teams to bring Midi's evolving voice and positioning to life across acquisition experiences. • Redesign and rebuild landing pages to align with the future state of Midi's digital ecosystem. • Partner closely with Clinical, Legal, Medical, and Compliance teams to ensure all digital content adheres to healthcare regulations and clinical standards. • Translate complex insurance, eligibility, coverage, and care delivery concepts into clear and compelling patient-facing content. • Balance conversion optimization with trust, transparency, and medical credibility across all patient-facing experiences. • Analyze experiment results, user behavior, and conversion metrics to identify growth opportunities. • Partner with Analytics teams to establish meaningful measurement frameworks and reporting. • Translate data into actionable recommendations that improve patient acquisition and first visit bookings. • Develop a deep understanding of patient behavior and conversion drivers across the acquisition funnel.
Job Requirements
- 5–8+ years of experience in Growth Marketing, Landing Page Optimization (LPO), Conversion Rate Optimization (CRO), Digital Marketing, Product Marketing, or a related field.
- Proven experience owning landing page strategy, experimentation programs, and conversion optimization initiatives.
- Direct experience owning landing page optimization for paid acquisition programs, with demonstrated impact on conversion performance.
- Hands-on experience building and publishing digital experiences within a CMS environment.
- Experience operating in high-volume digital acquisition environments where conversion metrics directly impact business performance.
- Experience in healthcare, digital health, health-tech, health insurance, or another highly regulated industry.
- Experience supporting both services-based and product-based customer journeys.
- Experience in subscription, marketplace, ecommerce, travel, consumer technology, or digital services businesses.
- Experience working in organizations that bridge direct-to-consumer acquisition with a digital product or service experience.
- Experience supporting high-volume paid media programs and translating audience insights into targeted landing page experiences.
Benefits
- Equity
- Health insurance
- Professional development
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