• Own the ICP (Ideal Customer Profile): Use a data-driven approach to target marketing and sales efforts toward the right market segment. • Go-to-Market Strategy: Lead development of go-to-market plans for new product launches and updates, including messaging, positioning, and demand generation activities. • Market Research: Conduct research to identify customer needs, market trends, and competitive insights that inform product and marketing strategies. • Content Creation: Produce compelling and informative content such as product collateral, presentations, webinars, social media posts, and blog posts to support campaigns and sales efforts. • Cross-Functional Collaboration: Partner with internal teams, including Product, Sales, and Marketing, to ensure alignment on messaging, positioning, and goals. • Sales Enablement: Provide sales teams with enablement assets such as plays, deal wins, training decks, FAQs, and videos to drive revenue outcomes. • Drive Production and Aggregation: Produce high-fidelity materials (marketing collateral, thought leadership, presentations, product demos, solution guides) for mid- and low-funnel deals. • Leverage Analytics: Monitor pipeline and ACV across sales segments to ensure marketing plans are aligned with sales needs. • Partner with Sales & Advocacy Marketing: Highlight customer success stories across campaigns, content, and events. • Develop Industry Narrative: Collaborate with Product Marketers and Sales to define customer challenges, value propositions, and benefits for target segments. • Stakeholder Management: Build consensus and alignment across Campaigns, Creative, Product Marketing, Product Management, Sales, Pricing Strategy, and Customer Success.

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Director, Product Marketing Overview Mastercard Offers is a global ecosystem of benefits, partnerships, and merchant-funded incentives designed to increase cardholder engagement, strengthen issuer relationships, and generate measurable value across retail, travel, dining, and digital commerce. The platform connects consumers to personalized, data-driven offers by leveraging Mastercard's global network, merchant partnerships, and advanced analytics to deliver relevant, scalable, and frictionless experiences. Within this ecosystem, the Offers program plays a strategic role in driving cardholder engagement, issuer differentiation, and merchant value. The Director, Product Marketing will lead the definition and execution of the local Offers strategy, including product roadmap, market priorities, and execution plans to deliver strong commercial, consumer, and operational outcomes. This role sits at the intersection of product strategy, analytics, partnerships, and execution, with accountability for market-facing product leadership, portfolio performance, stakeholder alignment, and cross-functional delivery. The ideal candidate combines strategic thinking, strong business judgment, data-driven decision-making, and the ability to influence across a complex matrix organization. Role & Responsibilities Strategy & Product Leadership Lead the local product strategy and roadmap for Offers, aligning market needs, regional priorities, and global product direction to drive growth and differentiation. Define success metrics and KPIs across engagement, incremental spend, merchant performance, and issuer value; continuously evolve the program based on insights and outcomes. Identify and prioritize product enhancement opportunities by translating customer needs, market dynamics, and performance insights into scalable solutions and differentiated value propositions. Performance Management & Insights Oversee program performance analysis, ensuring sophisticated segmentation, trend identification, and actionable insight generation. Develop performance frameworks, dashboards, and executive-ready insights to monitor business outcomes, support decision-making, and inform roadmap prioritization. Synthesize complex data into clear strategic narratives and recommendations for senior leadership, issuers, and internal stakeholders. Merchant & Partner Ecosystem Lead the merchant and partner ecosystem strategy, setting priorities across categories and partnerships to maximize scale, relevance, and commercial impact. Partner closely with commercial, marketing services, and account teams to strengthen merchant relationships, optimize offer design, and drive sustainable portfolio growth. Develop business cases and strategic recommendations for partnership opportunities, product enhancements, and market expansion initiatives. Delivery, Operations & Collaboration Oversee end-to-end execution of offers and campaigns, ensuring strong planning, flawless delivery, and continuous optimization. Partner across technology, analytics, operations, and market-facing teams to prioritize initiatives, resolve dependencies, and ensure successful delivery at scale. Ensure effective onboarding of new partners from both contractual and operational perspectives, setting standards for efficiency and quality. Leadership & Influence Serve as the market-facing product lead for Offers, representing the product with internal and external stakeholders and influencing decisions across Product, Sales, Marketing, Finance, and Technology. Lead, develop, and inspire team members, building organizational capability and setting a high bar for strategic thinking, execution excellence, and stakeholder management. Present product strategy, performance, and recommendations to senior leadership with clarity, strong judgment, and a focus on measurable business impact. All About You Must-Have Skills Significant experience in product management, product marketing, business leadership, or general management, with responsibility for complex products, platforms, or portfolios. Strong strategic and analytical capabilities, including KPI design, segmentation, trend analysis, and performance optimization. Deep understanding of loyalty programs, consumer incentives, merchant-funded offers, or retail/ecommerce ecosystems. Ability to translate data into insights, insights into strategy, and strategy into execution. Strong communication skills, with the ability to translate complex concepts into clear recommendations and influence senior stakeholders. Demonstrated ability to work effectively across a matrixed organization and build strong partnerships across commercial, technical, and regional teams. Proficiency in English. Bachelor's degree with 15+ years of relevant professional experience; MBA or postgraduate degree preferred. Nice-to-Have Skills Experience within payments, fintech, or financial services ecosystems. Exposure to issuer partnerships, cardholder engagement strategies, or CRM-driven programs. Experience managing and developing talent, creating strong team culture, and driving high performance. Background working with external technology or loyalty vendors. Experience with digital platforms, mobile-first consumer journeys, or marketplace models. Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: - Abide by Mastercard's security policies and practices; - Ensure the confidentiality and integrity of the information being accessed; - Report any suspected information security violation or breach, and - Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

• Act as the product IC inside the Measurement (Attribution) team – one peer among engineering, data, data science and design – focused on framing problems and options rather than directing people. • Keep the team close to real customer problems: turn domain expert input, support conversations, sales feedback, research, and merchant calls into clear problem statements and opportunity areas. • Work with data science and engineering to understand how Attribution behaves across merchants and channels, and surface possible errors and inaccuracies. • Frame options when the team is choosing what to do next – making trade-offs, risks, and constraints explicit so the team can make informed decisions together. • Align ideas coming from the team against Klar’s strategic imperatives. • Help the team keep a tidy, current picture of what it has chosen to focus on – a simple roadmap, a clear backlog, and well-shaped work items – without turning this into a heavy process. • Make sure decisions and learnings are written down in plain language – short docs, decision records, clear Linear issues – so that people inside and outside the team can follow what is happening without extra meetings. • Share what the team is learning about Attribution with others at Klar, so that expectations set by strategy, sales, marketing, and support line up with what the product actually does.

Role Description As Senior Product Marketing Manager, you'll drive product positioning, go-to-market strategy, and adoption for our flagship Motus Reimburse and Motus Protect solutions. You'll translate consumer, competitor, and marketplace insights into differentiated messaging, competitive strategies, and value propositions that influence product direction and drive business growth. You'll partner closely with Product, Sales, Customer Success, GTM Enablement, and Marketing to influence product direction, inform roadmap decisions, and carry out high-impact go-to-market programs that accelerate adoption, retention, and revenue growth. As a modern product marketer, you'll embrace AI, automation, and groundbreaking technologies as force multipliers. You will find new ways to accelerate research, improve decision-making, and scale the impact of product marketing across the organization. This role reports to the Vice President of Product Marketing. If you're excited to influence product and go-to-market strategy, unlock new growth opportunities, leverage emerging technologies to amplify your impact, and tell compelling customer-centric stories, we'd love to talk with you. Qualifications - 6+ years of experience in product marketing, marketing, consulting, or business strategy roles, preferably supporting B2B SaaS products and enterprise buyers. - Experience developing customer, market, and competitive insights that influence product strategy, positioning, roadmap decisions, and go-to-market execution. - Strong understanding of B2B product marketing, including positioning, messaging, product launches, sales enablement, adoption, retention, and growth strategies. - Customer-centric mindset with a proven track record to translate customer needs, market dynamics, and product capabilities into compelling narratives, differentiated value propositions, and measurable business results. - Strong analytical skills with the ability to synthesize quantitative and qualitative data into actionable recommendations, strategic decisions, and business outcomes. - Curiosity and adaptability with a demonstrated ability to quickly learn new technologies, embrace emerging AI capabilities, and continuously improve how work gets done. - Experience leveraging AI, automation, or modern productivity tools to improve research, decision-making, content development, or go-to-market execution. - Excellent written and verbal communication skills, including experience presenting recommendations, influencing stakeholders, and driving executive-level decisions. - Proven ability to build alignment and influence cross-functional stakeholders across Product, Sales, Customer Success, Marketing, and Enablement teams. - Self-starter who thrives in a fast-paced environment, balances strategic thinking with execution, and effectively handles opposing priorities. Requirements - Own go-to-market strategy and execution for assigned product offerings, driving adoption, retention, expansion, and revenue growth through product launches, sales enablement, customer advocacy, and coordinated cross-functional execution. - Influence product roadmap priorities, go-to-market strategy, and investment decisions through customer, competitive, and market insights. - Partner with Product, Sales, and Customer Success leaders to define success metrics, measure performance, and drive measurable business outcomes. - Conduct market, competitive, and customer research to uncover actionable insights that improve win rates, accelerate adoption, identify growth opportunities, and shape product strategy, positioning, ideal customer profiles, buyer personas, and go-to-market decisions. - Leverage AI and modern research tools to accelerate insight generation and deepen market understanding. - Develop differentiated positioning, messaging, and value propositions that increase market awareness, strengthen competitive differentiation, improve conversion, and drive customer acquisition, retention, and expansion. - Reinforce Motus's market position through compelling customer stories, data, and proof points. - Leverage AI, automation, and emerging technologies to build scalable approaches to market intelligence, competitive strategy, content creation, and go-to-market execution that increase team effectiveness and accelerate business outcomes. - Influence and align stakeholders across Product, Sales, Customer Success, Marketing, and Enablement to accelerate execution, remove barriers to growth, and deliver exceptional customer experiences. - Communicate market opportunities, business risks, performance insights, and strategic recommendations to senior leadership, enabling informed investment decisions and organizational alignment on growth priorities. Benefits - Medical Insurance, Dental Insurance, Vision Insurance (effective day one) - Open Paid Time Off - Flexible Spending Accounts & Health Savings Accounts - Motus-Fidelity 401K Plan - Company-paid Short/Long-term Disability & Basic Life Insurance Plans - Family Planning and Parenting Support Benefits through Maven - Support your mental, physical, professional and financial well-being through coaching and clinical therapy with Modern Health - $1000 Home Office Reimbursement Program - $2000 Internal Referral Program - WorkAnywhere Reimbursement of Internet and Cellular Costs - 16 weeks maternity and adoption leave - 12 weeks paternity leave