• Act as the product IC inside the Measurement (Attribution) team – one peer among engineering, data, data science and design – focused on framing problems and options rather than directing people. • Keep the team close to real customer problems: turn domain expert input, support conversations, sales feedback, research, and merchant calls into clear problem statements and opportunity areas. • Work with data science and engineering to understand how Attribution behaves across merchants and channels, and surface possible errors and inaccuracies. • Frame options when the team is choosing what to do next – making trade-offs, risks, and constraints explicit so the team can make informed decisions together. • Align ideas coming from the team against Klar’s strategic imperatives. • Help the team keep a tidy, current picture of what it has chosen to focus on – a simple roadmap, a clear backlog, and well-shaped work items – without turning this into a heavy process. • Make sure decisions and learnings are written down in plain language – short docs, decision records, clear Linear issues – so that people inside and outside the team can follow what is happening without extra meetings. • Share what the team is learning about Attribution with others at Klar, so that expectations set by strategy, sales, marketing, and support line up with what the product actually does.

Role Description As Senior Product Marketing Manager, you'll drive product positioning, go-to-market strategy, and adoption for our flagship Motus Reimburse and Motus Protect solutions. You'll translate consumer, competitor, and marketplace insights into differentiated messaging, competitive strategies, and value propositions that influence product direction and drive business growth. You'll partner closely with Product, Sales, Customer Success, GTM Enablement, and Marketing to influence product direction, inform roadmap decisions, and carry out high-impact go-to-market programs that accelerate adoption, retention, and revenue growth. As a modern product marketer, you'll embrace AI, automation, and groundbreaking technologies as force multipliers. You will find new ways to accelerate research, improve decision-making, and scale the impact of product marketing across the organization. This role reports to the Vice President of Product Marketing. If you're excited to influence product and go-to-market strategy, unlock new growth opportunities, leverage emerging technologies to amplify your impact, and tell compelling customer-centric stories, we'd love to talk with you. Qualifications - 6+ years of experience in product marketing, marketing, consulting, or business strategy roles, preferably supporting B2B SaaS products and enterprise buyers. - Experience developing customer, market, and competitive insights that influence product strategy, positioning, roadmap decisions, and go-to-market execution. - Strong understanding of B2B product marketing, including positioning, messaging, product launches, sales enablement, adoption, retention, and growth strategies. - Customer-centric mindset with a proven track record to translate customer needs, market dynamics, and product capabilities into compelling narratives, differentiated value propositions, and measurable business results. - Strong analytical skills with the ability to synthesize quantitative and qualitative data into actionable recommendations, strategic decisions, and business outcomes. - Curiosity and adaptability with a demonstrated ability to quickly learn new technologies, embrace emerging AI capabilities, and continuously improve how work gets done. - Experience leveraging AI, automation, or modern productivity tools to improve research, decision-making, content development, or go-to-market execution. - Excellent written and verbal communication skills, including experience presenting recommendations, influencing stakeholders, and driving executive-level decisions. - Proven ability to build alignment and influence cross-functional stakeholders across Product, Sales, Customer Success, Marketing, and Enablement teams. - Self-starter who thrives in a fast-paced environment, balances strategic thinking with execution, and effectively handles opposing priorities. Requirements - Own go-to-market strategy and execution for assigned product offerings, driving adoption, retention, expansion, and revenue growth through product launches, sales enablement, customer advocacy, and coordinated cross-functional execution. - Influence product roadmap priorities, go-to-market strategy, and investment decisions through customer, competitive, and market insights. - Partner with Product, Sales, and Customer Success leaders to define success metrics, measure performance, and drive measurable business outcomes. - Conduct market, competitive, and customer research to uncover actionable insights that improve win rates, accelerate adoption, identify growth opportunities, and shape product strategy, positioning, ideal customer profiles, buyer personas, and go-to-market decisions. - Leverage AI and modern research tools to accelerate insight generation and deepen market understanding. - Develop differentiated positioning, messaging, and value propositions that increase market awareness, strengthen competitive differentiation, improve conversion, and drive customer acquisition, retention, and expansion. - Reinforce Motus's market position through compelling customer stories, data, and proof points. - Leverage AI, automation, and emerging technologies to build scalable approaches to market intelligence, competitive strategy, content creation, and go-to-market execution that increase team effectiveness and accelerate business outcomes. - Influence and align stakeholders across Product, Sales, Customer Success, Marketing, and Enablement to accelerate execution, remove barriers to growth, and deliver exceptional customer experiences. - Communicate market opportunities, business risks, performance insights, and strategic recommendations to senior leadership, enabling informed investment decisions and organizational alignment on growth priorities. Benefits - Medical Insurance, Dental Insurance, Vision Insurance (effective day one) - Open Paid Time Off - Flexible Spending Accounts & Health Savings Accounts - Motus-Fidelity 401K Plan - Company-paid Short/Long-term Disability & Basic Life Insurance Plans - Family Planning and Parenting Support Benefits through Maven - Support your mental, physical, professional and financial well-being through coaching and clinical therapy with Modern Health - $1000 Home Office Reimbursement Program - $2000 Internal Referral Program - WorkAnywhere Reimbursement of Internet and Cellular Costs - 16 weeks maternity and adoption leave - 12 weeks paternity leave

Job Description Amazing Career Moments Happen Here Transforming the insurance industry is ambitious, we know. That's why at Applied, we're building a team that shows up every day ready to learn, willing to try new things, and driven to deliver innovative software and services that make us indispensable to our customers - all within a culture built on values that make us indispensable to each other too. With 40+ years of experience in the Insurtech game, we're not just redefining what's achievable; we're creating a place where amazing career moments are made possible. Position Overview We're hiring a Director, Product Marketing - Agency for a hybrid role (1-2 days a week in-office) with occasional travel, leading product marketing strategy and execution for the largest buyer segment in Applied's portfolio. This role owns positioning, GTM, and team leadership for the Applied Epic ecosystem and EZLynx, partnering closely with Product Management, Sales, and Field Marketing to drive growth across our agency-facing solutions. You'll lead a team that includes a Manager, a Lead PMM, and senior individual contributors across the largest product surface in our portfolio - operating in a fast-moving, AI-forward function that's redefining how PMM scales at Applied. To keep us headed in the right direction, we're looking for people who understand winning is a team sport, who value and seek to learn from our team's diverse experiences and backgrounds, who welcome a challenge and take risks in the pursuit of creating better outcomes for our customers, and who can, at any given time, step back to laugh and have some fun. What You'll Do - Strategy & Vision - Set the product marketing strategy for the agency segment, aligned to Applied's portfolio strategy and corporate priorities. Own positioning, narrative, and market direction for agency buyers across Epic and EZLynx. - Team Leadership - Lead, develop, and grow a team of product marketers. Build a culture of excellence through scalable programs, outcome-based accountability, and continuous learning. Mentor talent and develop the next generation of PMM leaders at Applied. - Product Launch & GTM - Govern the launch process across the agency portfolio, ensuring cross-functional alignment with Product, Sales, Customer Success, and Demand Gen to maximize revenue and adoption impact. - Sales Partnership - Partner with Sales Enablement and CX leadership to ensure PMM output drives pipeline, competitive win rate, and adoption. Sponsor key enablement programs and own the agency-side sales narrative. - Competitive & Market Intelligence - Drive the competitive intelligence motion for the agency segment, partnering with the team's broader competitive program and contributing to portfolio-level insights. - Cross-Functional Influence - Partner with Product Management and Operations leadership as a trusted strategic advisor on roadmap, positioning, and pricing decisions for the agency portfolio. - Performance - Own and report on marketing-influenced business metrics: pipeline contribution, competitive win rate, adoption, and launch outcomes. Use data to continuously refine GTM strategy and execution. - AI-Forward Operating Model - Champion and contribute to Applied PMM's use of AI tooling, custom skills, and scalable systems to compound team impact. We're Excited to Learn More About You Your experience may include: - 8-10+ years in B2B product marketing, with 3-5+ years of people management experience including managing senior ICs or other managers - Proven track record leading product marketing strategy for a major product line, business unit, or buyer segment in an enterprise SaaS or platform business - Demonstrated success building and developing PMM talent, including hiring, coaching, and growing senior individual contributors and lead PMMs - Strong executive presence and ability to influence cross-functional partners at the VP and C-suite level - Experience in complex, multi-stakeholder, or regulated industries (insurance, financial services, healthcare) strongly preferred - Experience working in AI-forward marketing teams or driving AI adoption within marketing functions is a strong plus You may have other skills or credentials, including: - Excellent written, verbal, presentation, and public speaking skills, including comfort representing the company with analysts, partners, and at industry events - Strong financial acumen and experience contributing to pricing strategy, budget planning, and headcount decisions - Data-driven mindset with proven ability to use analytics to guide GTM strategy - Bachelor's degree in Marketing, Business, Communications, or related field; MBA a plus Location - Hybrid: in-office 1-2 times a week based out of either our Atlanta, Chicago, Dallas, Lincoln, or Toronto (Canada) offices We know that talent comes from all backgrounds and experience levels. We encourage military members and their spouses as well as candidates without a degree or a background in tech to apply! When You Join Team Applied, You Can Expect: A culture that values who you are and recognizes that you aren't just an employee; you are a teammate, and you matter. We thrive on the benefits of our different experiences and celebrate the uniqueness our teammates bring to work with them every day. We flex our time together, collaborating remotely and in-person to empower our teams to work in the ways that work best for them. A comprehensive benefits and compensation package that centers our teammates and helps them to bring their best to work every day: - Medical, Dental, and Vision Coverage - Holiday and Vacation Time - Health & Wellness Days - A Bonus Day for Your Birthday Learn more about the people behind our products at https://www1.appliedsystems.com/en-us/about-us/jobs/ Our targeted starting base salary in the United States for this position ranges from $150,000 - $180,000 USD. To determine a new team member's starting pay, we consider a variety of factors, including someone's depth, breadth, and variety of experience, skills, and responsibilities. Depending on the role, team members may also be eligible to participate in additional compensation plans such as bonus and commission. Your Security Matters: Our candidates' personal information and online safety are top of mind for us. At Applied, we proactively protect your personal information and only communicate with candidates via a secure @appliedsystems.com email or through our official careers portal. Recruiters will never request payments, ask for financial account information or sensitive information like social security numbers. AI Utilization We leverage AI tools to streamline parts of our recruitment workflow (such as resume parsing and interview scheduling). However, candidate screening, interviews, and final decisions are conducted by real humans. EEO Statement Applied Systems is proud to be an Equal Employment Opportunity Employer. Diversity and Inclusion is a business imperative and is a part of building our brand and reputation. At Applied, we don't discriminate, and we are committed to recruit, develop, retain, and promote regardless of race, religion, color, national origin, sexual orientation, gender identity, disability, age, veteran status, and other protected status as required by applicable law. #LI-Hybrid #LI-US

• Positioning & Go-to-Market (GTM): responsible for the value proposition, positioning, and messaging by persona and segment • Build Ripio B2B's annual Product Marketing plan, aligning launches, campaigns, and content initiatives • Enable the Sales team with materials that accelerate enterprise deals • Produce thought leadership content on stablecoins, crypto infrastructure, regulation, and payment methods in Latin America • Manage the B2B marketing stack, budget, and vendors