• Act as the primary on-the-ground social content lead across Florida markets • Travel to community events, store openings, activations, and brand moments to capture real-time content • Identify and capture culturally relevant moments that reflect local communities and brand presence • Build a consistent cadence of in-field content that feeds weekly social storytelling • Conceptualize, shoot, and edit high-quality video and photo content optimized for platforms including Instagram, TikTok, YouTube, X, Facebook, and emerging channels • Develop weekly content outputs including: Event recaps, Community highlight reels, UGC-style edits, Engagement-driven posts (polls, reactions, trends) • Transform field capture into polished, platform-native edits with strong hooks, pacing, and storytelling • Create content that emphasizes community connection, authenticity, and local brand relevance • Partner with influencers, brand ambassadors, and community participants to co-create authentic content • Capture and repurpose UGC-style content that feels organic and relatable • Stay ahead of emerging social trends, formats, sounds, and platform updates • Apply trend insights to field content in near real-time when possible • Optimize content based on platform best practices and performance learnings • Partner with marketing, retail, design, and digital teams to ensure content aligns with brand priorities and campaigns • Support broader social initiatives with field-driven content that complements paid, influencer, and brand campaigns

• Build and execute aggressive social media strategies to drive reach and engagement across target audiences (parents and teens). • Build and implement holistic annual influencer strategy. • Manage multi-channel organic social content calendar (TikTok, Instagram, YouTube, Facebook, LinkedIn, etc.), driving fresh ideas and tests that help Greenlight grow. • Lead external social and influencer agency partners as primary point-of-contact. • Manage social sweepstakes and giveaways in an effort to expand channel reach. Work with internal partners to get things done. • Partner with the Growth team to source content for paid social ads and boost organic social content. • Identify emerging social opportunities to keep Greenlight ahead of trends; make strategic recommendations on engaging content ideas to drive growth. • Lead UGC content creation program for organic and paid programs; develop influencer/creator briefs, approve cast and content. • Contribute to product marketing and brand campaigns, working cross-functionally with stakeholders in product marketing, CRM, brand, creative, growth, and partnerships for upcoming launches and programs. • Strengthen Customer Service communications to ensure Greenlight is providing stellar customer service across all social media channels. • Oversee social reporting and analytics; share learnings and continuously optimize.

• Write and develop content that aligns with the brand strategy across all programs, including for WCG managed websites • Engage with online community to drive increase in client volumes, audience numbers, CTR, etc, including responding to comments, messages and inquiries • Build and execute a forward-thinking social media strategy that grows our presence, deepens engagement, and reflects our Canadian voice • Develop creative, high-impact campaigns that break through the noise and inspire action • Stay relentlessly on top of emerging trends, platform updates, and cultural moments — and translate them into opportunities for WCG • Create compelling content (visual, written, video, interactive) that feels fresh, relevant, and human • Partner with internal teams to amplify organizational priorities, programs, and stories • Collaborate with external stakeholders, agencies, and creators to expand reach and impact • Use analytics and insights to refine strategy, optimize performance, and tell a clear story about what’s working and why • Occasionally support the Director with the development of internal and external communication

Role Description We are seeking a proactive and detail-oriented Travel & Lifestyle Associate to support clients by coordinating travel plans, managing scheduling requests, and assisting with lifestyle-related services. This fully remote role is ideal for someone who enjoys organization, client communication, and helping create smooth, well-managed experiences from start to finish. In this role, you will: - Work with clients to understand their preferences - Assist with travel planning - Coordinate bookings and manage various requests related to schedules and experiences - Research options and organize details - Ensure all information is accurate and up to date - Deliver a high-quality client experience through organization and clear communication Qualifications - Customer-first mindset with strong communication skills - Experience in customer support, hospitality, or tourism preferred - Reliable, organized, and capable of multitasking - Comfortable navigating online systems and digital booking tools - Passionate about travel and delivering excellent service - Applicants must be citizens of the United States, United Kingdom, Australia, Spain, Mexico, or LATAM regions Requirements - Laptop or desktop computer - Reliable broadband internet connection - Smartphone for communication and updates Benefits - Work-from-home flexibility - Flexible hours - Training and mentorship - Growth opportunities within a growing travel company - Access to industry discounts and travel benefits - Positive and team-oriented culture