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Communications & Social Media Specialist – Fixed Term Mat Leave Coverage
Location
Canada
Posted
1 day ago
Salary
$60K - $70K / year
Seniority
Mid Level
Job Description
Communications & Social Media Specialist – Fixed Term Mat Leave Coverage
WCG Services
• Write and develop content that aligns with the brand strategy across all programs, including for WCG managed websites • Engage with online community to drive increase in client volumes, audience numbers, CTR, etc, including responding to comments, messages and inquiries • Build and execute a forward-thinking social media strategy that grows our presence, deepens engagement, and reflects our Canadian voice • Develop creative, high-impact campaigns that break through the noise and inspire action • Stay relentlessly on top of emerging trends, platform updates, and cultural moments — and translate them into opportunities for WCG • Create compelling content (visual, written, video, interactive) that feels fresh, relevant, and human • Partner with internal teams to amplify organizational priorities, programs, and stories • Collaborate with external stakeholders, agencies, and creators to expand reach and impact • Use analytics and insights to refine strategy, optimize performance, and tell a clear story about what’s working and why • Occasionally support the Director with the development of internal and external communication
Job Requirements
- Minimum 2 years’ experience in managing Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Paid Search (PPC)
- Technical and working knowledge of SEO, SEM (search, display, video), Google Analytics and Google Search Console
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
- Sharepoint experience beneficial but not required
- Exceptional writing and editing skills; ability to simplify complex information into clear, engaging messages
- WordPress, HubSpot and other web CMS systems preferred
- Bilingual preferred
- Proficiency in MS Excel, PowerPoint, MailChimp, Microsoft Office Suite, Adobe Creative Suite and Canva
- BS/BA degree preferred
- Results-oriented mindset and experience
- Solid project management skills and ability to work independently as a self-starter
- Flexibility to occasionally work outside normal hours or travel to events
- Experience within Social Service sector preferred
Benefits
- Comprehensive and flexible health and dental benefits
- RRSP Matching program of 2.5% base earnings
- Ongoing learning and development opportunities
- Generous time off policy to encourage work/life balance
- A diverse and inclusive workplace with a track record of high employee engagement and teamwork
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