• Analyze the digital customer journey across marketing touchpoints • Assess website and campaign performance • Develop dashboards, recurring reports, and self-serve views • Present insights and recommendations clearly • Explore new datasets and data connections • Partner with stakeholders to clarify business questions • Operate independently on complex and ambiguous work

• Evaluate current and proposed insurance contracts for clients, assessing competitiveness and overall viability of ancillary benefit packages • Develop request for proposals (RFPs) and marketing presentations based on carrier proposals, ensuring clarity and alignment with client objectives • Collaborate closely with internal sales team to ensure sales activities support strategic business goals • Maintain accurate and up to date records in client management systems, ensuring documentation meets quality standards • Utilize technology, including API’s and digital tools, to optimize quoting processes, workflow efficiency and client service • Provide back up support for Senior Benefit and Marketing Analysts, contributing to benefit spreading for marketing presentation development • Deliver timely, accurate and strategic analyses to support internal sales efforts and drive informed client decisions

• Own the end-to-end strategy of paid digital campaigns (Meta Ads, LinkedIn Ads, Google Ads). • Own and manage the paid media budget across all active platforms. • Lead the full internalization of paid media operations currently managed by an external agency. • Build and continuously iterate full-funnel digital strategies. • Run multiple simultaneous campaign tests to validate hypotheses faster. • Monitor, analyze, and extract actionable insights from campaign performance data. • Evolve existing performance dashboards to increase data visibility and usefulness. • Define content demands and brief the content team to support campaign strategies. • Build ABM campaigns targeting strategic accounts in partnership with the sales team. • Stay on top of industry trends and benchmark against similar B2B companies.

Title; Digital Marketing Analyst Location: USA Job Description: Remote USD 85000.00-115000.00 Permanent Full-Time About the job We are seeking a data-driven and business-savvy Digital Marketing Analyst to serve as the critical bridge between business needs and technical implementation. This role will own digital marketing analytics, supporting marketing tools to monitor campaign performance across various channels like search, social media, email and ecommerce, and then provide insights and recommendations to improve performance, conversion and ROI. This role will own ensuring marketing analytics tools and supporting platforms like Google Tag Manager (GTM) are functioning and configured correctly and translating business and marketing requirements into actionable analytics solutions. As the go-to resource for GTM and GA4, you will empower decision-makers with clear, actionable data, collaborate closely with cross-functional teams and agency partners, and drive continuous improvement across all digital channels. Additionally, you will leverage insights to support ongoing optimizations, ensuring our digital strategies are both technically sound and aligned with business objectives for sustained growth. Responsibilities: - Mandatory: Serve as the bridge between business and technical teams: Translate business requirements into technical specifications for GTM and GA4, ensuring seamless implementation and reporting. - Mandatory: Configure and maintain GTM: Set up, test, and optimize tags, triggers, and data layers to capture relevant marketing and user behavior data across websites and apps. - Mandatory: Own GA4 analytics: Monitor digital performance, create custom events, conversions, and audiences, and build dashboards to surface actionable insights (Looker Studio, PowerBI). - Mandatory: Troubleshoot tracking discrepancies and data quality issues. - Mandatory: Work closely with agency partners, including analytics agencies and website developers, to ensure seamless implementation, optimization, and troubleshooting of digital analytics and website tracking solutions. - Mandatory: Ensure data quality and compliance: Maintain data integrity, privacy, and compliance with relevant regulations (GDPR, CCPA, etc.). - Train internal owners and marketers on how to access and interpret GA4 reports. - Stay current with digital analytics trends: Continuously learn and apply best practices in digital analytics, GTM, and GA4. - Own and analyze digital marketing performance: Monitor and interpret key metrics (traffic, conversions, engagement, ROI) across paid, owned, and earned channels. Develop dashboards and reports to communicate findings to stakeholders. - Experience with user behavior analysis, translating performance insights into optimization recommendations across campaigns and experiences, and A/B testing preferred. This position is remote. The base compensation range for this position is $85,000 - $115,000 commensurate with experience. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment with opportunities to work both remotely and in office when desired. About you - 3+ years of hands-on experience with GTM and GA4 (required). - Proficiency in GTM configuration, including media pixel implementation. - Strong understanding of GA4’s event-based model. - Experience creating custom dimensions, metrics, and conversion events in GA4. - Ability to work with and understand basic JavaScript for data layer push techniques. - Expertise in GA4 reporting, filters, segmentation, and data visualization. - Knowledge of regex patterns for trigger and variable configuration. - Excellent communication skills to work with both technical and non-technical teams. - Experience documenting tracking requirements and implementation guides. Supervisory responsibilities: This role will not have any supervisory responsibilities. Working conditions: Monday to Friday from 8:30am to 5:00pm. About Danone Life at Danone With approximately 5,000 employees and 13 production locations across the U.S., our vibrant culture and endless growth opportunities are just a couple of the reasons our employees call themselves “Proud Danoners.” Learn more about Life at Danone Our Brands When you join us, you’ll work with some of the best-known food and beverage brands in the world, including Activia®, DanActive®, Danimals®, Dannon®, evian®, Follow Your Heart®, Happy Family® Organics, International Delight®, Light + Fit®, Nutricia ®, Oikos®, Silk®, So Delicious® Dairy Free, STōK® Cold Brew Coffee ®, Too Good & Co™, and YoCrunch®. Our Purpose We’re committed to making a positive impact on our world. Rooted in our mission to bring health through food to as many people as possible, we’re proud to be the world’s largest B Corp. Learn more about our mission. Our Benefits Our commitment to making the world healthier starts with our employees. - Physical Wellbeing: We pay for the majority of your medical benefits – which include medical, dental and vision – with our competitive 80%/20% cost-sharing model - Mental Wellbeing: Danoners receive fitness discounts, unlimited flexible time off and hybrid work schedules. We also have a range of programs that support mental health and substance abuse. - Financial Support: We offer a performance-based bonus, a 401(k) plan, tuition reimbursement, employee discount programs and voluntary perks. - Family Care: We offer caretaker benefits, 18 weeks of parental bonding, fertility, surrogacy, adoption benefits and pet insurance. Learn more about our benefits. Equal Opportunity Employer Danone North America is proud to be an Equal Opportunity employer. It is our policy to give equal employment opportunities to all qualified persons without regard to legally protected characteristics, or any other consideration made unlawful by applicable federal, state/provincial and/or local law. For our EEO policy statement and your EEO rights under law click here. #LI-NORAM #LI-REMOTE #LI-AS1