Wir sind mammaly! Unsere Mission sind gesunde und glückliche Hunde. Wir entwickeln Premium Supplements für Hunde, die ein langes und gutes Leben ermöglichen. Gegründet in 2020, sind wir das führende Pet Supplement Startup in Deutschland und setzen uns für hohe soziale und ökologische Standards ein. Seit 2023 sind wir ein zertifiziertes B Corp-Unternehmen.
Senior Paid Search Manager
Location
Germany
Posted
4 days ago
Salary
0
Seniority
Lead
Job Description
Senior Paid Search Manager
mammaly
Role Description Unsere Vision für 2028: Über 1.000.000 Hunde täglich gesünder und glücklicher machen. Das besten Hunde-Supplement Portfolio für über 30 Problem-Bereiche der Hunde aufbauen. Klare Marktführerschaft in Europa. Um diese Vision zu erreichen, bauen wir aktuell unser Acquisition Team weiter aus. Mit klarem Fokus auf skalierbare, profitable Neukundengewinnung. Und Paid Search ist einer unserer wichtigsten Wachstumstreiber. Unsere Ambition im Acquisition Team: - Das beste Media-Buying-Team in ganz Deutschland aufbauen. - Search, Shopping, PMax und Demand Gen auf ein neues Skalierungsniveau heben. - Profitable Neukundenakquise mit klarer CAC-Logik, Subscription-Fokus und Full-Funnel-Denken. Dafür investieren wir massiv: in Tracking-Infrastruktur, Funnel-Architektur, Creative-Assets und Talente. Wenn du nicht nur Kampagnen verwalten, sondern als Senior im Acquisition Team aktiv einen Markt dominieren willst, lies weiter. Tasks - Eigenständige Skalierung und strategische Steuerung unserer Google-Kampagnen (Search, Shopping, Performance Max, Demand Gen / YouTube) mit klarem Fokus auf profitabler Neukundenakquise. - Restrukturierung und Konsolidierung unserer Kampagnenarchitektur: weg von fragmentierten produktbasierten Strukturen hin zu konversionsstarken, volumenfähigen Account-Setups. - Aufbau und Steuerung skalierbarer Demand-Gen- und YouTube-Strategien, um Top-of-Funnel-Reichweite gezielt in Mid-Funnel-Conversion zu überführen. - Ownership über Tracking und Measurement: saubere Conversion-Architektur in Google Ads, GA4 und Google Tag Manager als Pflichtdisziplin, nicht als Nice-to-have. - Leidenschaftliche Analyse des gesamten Funnels vom ersten Search-Klick über Advertorial und Landing Page bis zum Checkout, und Identifikation konkreter Optimierungshebel (Match Types, Bidding, Angles, Offer, LP-Varianten, Trust-Elemente). - Strategische Weiterentwicklung unserer Funnel-Architektur mit unterschiedlichen Advertorial-Formaten (Erfahrungsberichte, Tierarzt-Inhalte, Produkt-Vergleichsseiten) und konsequenter CRO-Logik. - Enge Zusammenarbeit mit Direct Response Copy, Funnel Manager und CRO, um Performance-Hypothesen schnell zu testen und iterativ zu verbessern. - Datengetriebene Steuerung anhand von CAC, LTV, ROAS und Funnel-Metriken. - Kontinuierliche Markt-, Wettbewerbs- und US-Research, um Performance-Impulse (insbesondere im kompetitiven Subscription-Markt) frühzeitig zu erkennen und zu nutzen. Qualifications - Mindestens 5 Jahre Hands-on Erfahrung im Paid Search / Google Ads, davon mind. 3 Jahre im D2C-Bereich, idealerweise Supplements, Pet, Beauty oder Cosmetics. - Tiefes technisches Verständnis von Google Ads in der Breite: Search, Shopping, Performance Max, Demand Gen / YouTube, Competitor Campaigns – und wie diese zusammenspielen. - Absolute Tracking-Kompetenz: Google Ads Conversion Tracking, GA4 und Google Tag Manager sind keine Blackbox für dich – du stellst sicher, dass Daten stimmen, bevor du Entscheidungen triffst. - Account Hygiene ist für dich nicht optional: du erkennst Fragmentierung, konsolidierst konsequent und hast ein Gefühl für Conversion-Volumen auf Kampagnen-Ebene. - Erfahrung mit Subscription-Modellen und kompetitiven, preissensiblen Märkten – du weißt, wie man hochpreisige D2C-Produkte mit klarer Subscription-Logik profitabel skaliert. - Funnel-Denken statt Ad-Denken: du analysierst Zahlen nicht nur, du leitest konkrete Hypothesen und Tests daraus ab – von der Keyword-Intention bis zur LP-Performance. - Erfahrung mit Direct Response Funnels (ua. Advertorials) und dem strategischen Zusammenspiel von Paid Search und Conversion-Architektur. - Strukturierte, eigenständige und lösungsorientierte Arbeitsweise. - Deutsch (C2) & Englisch fließend (C1). Requirements - Erfahrung mit Microsoft Advertising. - TikTok Search Ads oder weitere Upper-Funnel-Kanäle. - Kenntnisse im Bereich CRO oder Landing Page Testing (z. B. A/B-Tests auf Advertorial-Ebene). Benefits - Wir bieten dir die Möglichkeit, deinen Arbeitstag 100 % flexibel zu gestalten. Wichtig ist nur, dass der Workflow im Team stimmt und ihr gemeinsam eure Ziele erreicht. - Du bekommst von uns alles, was du für die Arbeit von zu Hause aus brauchst. Such dir aus, ob du lieber mit einem high-end Mac oder Windows Setup arbeiten möchtest. - Arbeite dort, wo du dich am wohlsten fühlst – im Home Office oder in unserem Büro in Berlin. - Hier triffst du dein Team: Unser Berliner Büro ist so gemütlich wie dein Wohnzimmer. Kaffee, Tee, Snacks oder frisches Obst und Frühstückscerealien gibt’s auch - natürlich für dich kostenlos. - Sinn stiften – auf der Überholspur: Wir glauben, dass gesunde Ernährung der Schlüssel für ein langes, glückliches Tierleben ist. Dafür geben wir jeden Tag alles. - Als Bonus außerdem für dich: Wir bieten 75% MA Rabatt an auf Bestellungen bis zu einem Warenwert von 100 Euro pro Monat, BaV, BkV, und vieles Mehr gehören zum Standard.
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