Associate Director of Product Marketing
Location
United States
Posted
13 hours ago
Salary
PEN150K - PEN210K / year
Seniority
Lead
Job Description
Associate Director of Product Marketing
RadNet
Role Description As Associate Director of Product Marketing, you will lead the go-to-market strategy and execution across a portfolio of Enterprise Informatics products, driving cross-functional alignment and high-impact launches. You will own positioning and messaging, translating customer and market insights into compelling narratives that accelerate adoption and growth. Operating as a strategic partner to product, sales, and marketing leadership, you will influence product direction, shape market presence, and build scalable GTM frameworks. You will also lead and develop a high-performing team, ensuring strong execution and measurable business impact. Essential Duties and Responsibilities - Go-to-Market Strategy & Product Launch Leadership - Define and lead the global GTM vision, strategy, and execution across key product lines and solution portfolios. - Orchestrate complex, cross-functional launches, aligning product, sales, marketing, customer success, and executive stakeholders. - Establish scalable GTM frameworks, processes, and best practices to drive consistency and operational excellence. - Own executive-level readiness and accountability for successful launches and revenue impact. - Strategic Messaging & Market Positioning - Set the overarching messaging and positioning strategy across the portfolio, ensuring differentiation and market leadership. - Translate complex product capabilities into clear, compelling narratives that resonate with target segments and buying personas. - Partner closely with Product and executive leadership to shape category positioning and long-term brand narrative. - Ensure consistency and quality of messaging across all customer touchpoints and regions. - Customer, Market & Competitive Intelligence - Lead the development of a robust market intelligence function to inform strategic decisions, roadmap prioritization, and GTM direction. - Synthesize customer, competitive, and industry insights into actionable strategies and thought leadership. - Influence product strategy and investment priorities based on market opportunities and emerging trends. - Champion a customer-centric approach across the organization. - Integrated Campaigns & Demand Strategy - Define and oversee the global product marketing campaign strategy in partnership with brand, content, and demand generation teams. - Ensure alignment between product marketing initiatives and pipeline/revenue goals. - Establish KPIs and measurement frameworks to assess campaign effectiveness and optimize performance at scale. - Drive innovation in channels, storytelling, and engagement to accelerate growth. - Partner & Ecosystem Marketing Leadership - Develop and lead partner GTM strategies, strengthening strategic alliances and ecosystem growth. - Align with channel leadership to drive joint value propositions, co-marketing initiatives, and revenue outcomes. - Build scalable partner enablement programs and frameworks to expand reach and market penetration. - Team Leadership & Organizational Impact - Support the development of the Marketing & Communications team, fostering a culture of excellence, accountability, and innovation. - Supervise, coach, and evaluate team members to ensure high performance and professional development. - Assign and prioritize workloads, monitor progress, and adjust resources to meet deadlines and objectives. - Set clear goals, conduct regular performance reviews, provide constructive feedback and development plans, and implement improvement plans when needed. - Recruit, onboard, and train new employees, ensuring alignment with organizational policies and culture. - Foster a positive work environment by resolving conflicts proactively, promoting collaboration and accountability across the team, and maintaining clear communication across the team. - Define organizational structure, roles, and career development pathways. - Act as a key member of the marketing leadership team, contributing to overall company strategy and decision-making. - Influence senior stakeholders and drive alignment across functions and geographies. Qualifications - Bachelor’s degree or equivalent experience required. - 10+ years of product marketing experience, ideally in Radiology Enterprise Informatics, SaaS, health tech, or similarly regulated industries. - Proven track record of launching products and driving market impact. - Proven track record in developing product marketing strategy, positioning, messaging frameworks, and sales enablement materials. - A strategic thinker who’s equally comfortable getting tactical. - Excellent written and verbal communication skills. - Strong analytical mindset with experience using data to drive decisions. - Comfortable working cross-functionally in a fast-paced, ambiguous environment. - Excellent project management and organizational skills—able to juggle multiple initiatives without losing focus. - Experience with tools like Salesforce, HubSpot, or similar analytics & CRM platforms. - Microsoft Office experience required. Requirements - Communicates, cooperates, and consistently functions professionally and harmoniously with all levels of supervision, co-workers, visitors, and vendors. - Demonstrates initiative, personal awareness, professionalism and integrity, and exercises confidentiality in all areas of performance. - Follows all local, regional and country laws concerning employment. - Follows all DeepHealth policies and procedures. - Follows data privacy, compliance, safety and confidentiality standards at all times. - Practices universal safety precautions. - Promotes good public relations on the phone and in person. - Adapts and is willing to learn new tasks, methods, and systems. - Reports to work regularly as scheduled; consistently punctual with respect to working hours, meal and rest breaks, and maintains satisfactory personal attendance in accordance with DeepHealth guidelines. - Completes job responsibilities in a quality and timely manner. Travel This position requires domestic / international travel up to 10%. Working Environment Remote Physical Demands This position often requires sitting, standing, walking, bending, twisting, reaching with hands and arms, using hands and fingers, handling, or feeling, speaking, listening, and high-level cognitive thinking. Also, must be able to lift up to 10 pounds occasionally. Salary Salary range $150,000 to $210,000 depending upon experience.
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