• Build foundational product marketing processes through supporting projects such as: go-to-market strategy, persona research, segmentation, messaging and much more. • Manage cross-functional projects, such as our quarterly product releases - bringing together key stakeholders, helping to define audience and messaging • Perform research on Articulate’s market, customers and competitors - uncovering trends, competitor details and compelling events to incorporate into go-to-market plans. • Support product and feature launches, working in collaboration with integrated marketing, product, content and creative teams to execute multi-channel launches that effectively drive customer acquisition and retention. • Help with strategy and execution of physical and virtual events with project management, messaging, content and insights. • Contribute to assets for our revenue generation teams throughout the sales and customer success process (e.g pitch decks, brochures, sales sheets, battlecards, etc.).

• Drive revenue impact through influence on pipeline, win rates, deal velocity, and ACV in partnership with Sales. • Define category positioning, narrative, and differentiation while leading market education for Commercial Intelligence. • Partner closely with Product to shape roadmap based on market opportunity, customer insight, and competitive dynamics. • Align packaging and pricing to value, buyer segments, and overall growth strategy. • Lead disciplined, high-impact product launches and go-to-market execution. • Enable Sales with clear, differentiated messaging, tools, and deal support that improves conversion. • Build a strong value-to-proof engine with ROI-driven case studies and customer advocacy for sales enablement and product-specific advocacy. • Operate as a revenue leader with accountability for business outcomes, not as a support function. • Create clarity in ambiguous environments and align cross-functional teams. • Scale impact through AI-first workflows and leverage rather than headcount. • Set the standard for excellence in Product Marketing practices and execution. • Work cross-functionally as a peer to Product and Sales leadership. • Drive the transition from legacy approaches to modern, AI-native capabilities and translate that shift into clear customer value and differentiation.

• Own positioning and the messaging house – Define how Assured is positioned versus internal AI builds, legacy core systems and emerging entrants. Build the messaging architecture that every other artifact inherits from. • Translate AI into CCO language – Turn model, agent, and platform capability into clear, credible, business-outcome language that a Chief Claims Officer and their team immediately understand and trust. • Smoothen CIO/CAIO objections – Turn “we can build it ourselves with frontier models” into “we want Assured’s insurance expertise next to us for whatever we are building”. • Pricing and packaging – Turn our product portfolio into a unified Platform story with a strong focus on value positioning, packaging and pricing. • GTM - Drive the Land narrative – Own the “Hero Build vs. Buy” story, the CCO-grade pitch, the CIO/CAIO persona-expansion, the analyst-grade category POV, and the field-grade objection library that wins competitive deals. • GTM - Drive the Expand narrative – Own the playbook for growing claim-share within a logo and process penetration across the claim lifecycle, turning beachheads into platform deployments. • Build and lead the team – Hire, develop, and direct the human and agents team; set the bar for quality and pace across the function. • Partner with Sales and Product – Become the Enablement anchor, co-pilot critical customer meetings, deconstruct decks against live deals, and feed the field with guidance that moves pipeline. • Raise the bar on every artifact – Integrate our evolved positioning with Brand & Design so the visual and narrative system reinforce each other on everything that leaves the building.

• Manage the lifecycle of data products that support marketing initiatives , customer acquisition, member identification and profile management, and patient onboarding, engagement, retention, and satisfaction. • Define and Prioritize Product Requirements Collaborate with stakeholders to gather requirements and define product features. • Translate strategies, campaign needs, and lifecycle touchpoints into clear, actionable product requirements. • Ensure requirements support segmentation, targeting, measurement, and growth across all channels. • Own the Product Roadmap and Backlog Develop and maintain a strategic roadmap related to operational and regulatory requirements, customer acquisition, member identification and profile management, and patient onboarding, engagement, retention, and satisfaction. • Manage and prioritize the product backlog to align with evolving business goals and operational excellence. • Write and modify SQL queries to support data validation, product performance analysis, and collaboration with analytics teams. • Lead Agile Delivery and Execution Serve as the primary liaison for Agile delivery teams, facilitating sprint planning, PI planning, and backlog refinement. • Drive velocity tracking and ensure timely updates on progress, blockers, and delivery milestones. • Validate requirements, accept completed work, and ensure deliverables meet defined acceptance criteria. • Collaborate Across Functions Partner with engineering, analytics, and enterprise stakeholders to deliver scalable, data-driven solutions. • Monitor Product Performance Track usage, adoption, and performance metrics to identify areas for improvement and optimization. Act as the first line of defense for operational issues related to Marketing Data Products.