• Design and document the perfect sales flow for both SMB and Enterprise. • Ensure every person in the commercial org knows exactly what is expected of them within each motion. • Deploy AI agents together with the GTM AI Engineer. • Partner with local leaders to ensure enforcement of defined processes. • Complete and operationalise the Enterprise motion including Account Planning templates and forecasting standards. • Define and prioritise AI and automation opportunities within the commercial organisation. • Act as a strategic thinking partner to the CCO. • Key point-of-contact for the commercial department to RevOps & Data team.

• Build foundational product marketing processes through supporting projects such as: go-to-market strategy, persona research, segmentation, messaging and much more. • Manage cross-functional projects, such as our quarterly product releases - bringing together key stakeholders, helping to define audience and messaging • Perform research on Articulate’s market, customers and competitors - uncovering trends, competitor details and compelling events to incorporate into go-to-market plans. • Support product and feature launches, working in collaboration with integrated marketing, product, content and creative teams to execute multi-channel launches that effectively drive customer acquisition and retention. • Help with strategy and execution of physical and virtual events with project management, messaging, content and insights. • Contribute to assets for our revenue generation teams throughout the sales and customer success process (e.g pitch decks, brochures, sales sheets, battlecards, etc.).

• Drive revenue impact through influence on pipeline, win rates, deal velocity, and ACV in partnership with Sales. • Define category positioning, narrative, and differentiation while leading market education for Commercial Intelligence. • Partner closely with Product to shape roadmap based on market opportunity, customer insight, and competitive dynamics. • Align packaging and pricing to value, buyer segments, and overall growth strategy. • Lead disciplined, high-impact product launches and go-to-market execution. • Enable Sales with clear, differentiated messaging, tools, and deal support that improves conversion. • Build a strong value-to-proof engine with ROI-driven case studies and customer advocacy for sales enablement and product-specific advocacy. • Operate as a revenue leader with accountability for business outcomes, not as a support function. • Create clarity in ambiguous environments and align cross-functional teams. • Scale impact through AI-first workflows and leverage rather than headcount. • Set the standard for excellence in Product Marketing practices and execution. • Work cross-functionally as a peer to Product and Sales leadership. • Drive the transition from legacy approaches to modern, AI-native capabilities and translate that shift into clear customer value and differentiation.

• Own positioning and the messaging house – Define how Assured is positioned versus internal AI builds, legacy core systems and emerging entrants. Build the messaging architecture that every other artifact inherits from. • Translate AI into CCO language – Turn model, agent, and platform capability into clear, credible, business-outcome language that a Chief Claims Officer and their team immediately understand and trust. • Smoothen CIO/CAIO objections – Turn “we can build it ourselves with frontier models” into “we want Assured’s insurance expertise next to us for whatever we are building”. • Pricing and packaging – Turn our product portfolio into a unified Platform story with a strong focus on value positioning, packaging and pricing. • GTM - Drive the Land narrative – Own the “Hero Build vs. Buy” story, the CCO-grade pitch, the CIO/CAIO persona-expansion, the analyst-grade category POV, and the field-grade objection library that wins competitive deals. • GTM - Drive the Expand narrative – Own the playbook for growing claim-share within a logo and process penetration across the claim lifecycle, turning beachheads into platform deployments. • Build and lead the team – Hire, develop, and direct the human and agents team; set the bar for quality and pace across the function. • Partner with Sales and Product – Become the Enablement anchor, co-pilot critical customer meetings, deconstruct decks against live deals, and feed the field with guidance that moves pipeline. • Raise the bar on every artifact – Integrate our evolved positioning with Brand & Design so the visual and narrative system reinforce each other on everything that leaves the building.