• Define and own the overarching paid search strategy on your portfolio of accounts and deliver activation excellence across search platforms (Google, Microsoft, Yahoo!) and tactics (Brand, Non-brand, Shopping, PMAX, Demand Gen, Competitor) • Conduct keyword research, writing ad copy, optimizations and establishing bidding strategies to meet and exceed client KPIs • Leverage a solid understanding of feed management including strategy and build within platforms (e.g. Feedonomics, Shopify) in order to guide clients, managed service teams and agency team in driving shopping campaign performance • Provide both proactive and reactive performance insights and optimization recommendations leveraging robust data sets and tools. • Actively identify, test, and scale innovative approaches, automation opportunities, and emerging technologies (including AI applications) within paid search across your accounts to maintain a competitive edge • Be a collaborative partner between your peers in client partnership, creative, growth and activation teams to ensure proper execution of strategy and client stewardship • Be a storyteller: turning complex search strategies into compelling campaign recommendations • Maintain best practices on your accounts in media planning, forecasting, budgeting & setup best practices, developing learning agendas, and performance analysis • Cultivate strategic partnerships with clients, acting as a trusted advisor on search and digital marketing • Provide critical perspective and stay ahead of platform updates, industry trends, and emerging technologies • Overseeing direct reports in strategy development and provide mentorship and training opportunities to assist with career growth and delivering on client expectations • Support new business initiatives and pitches by conducting platform audits, developing strategy slides and being the paid search expert within presentations

Role Description Century Mechanical Holdings is seeking a highly skilled Performance Marketing Specialist to manage paid lead generation across our growing home services portfolio. This role is ideal for a hands-on paid media expert with deep experience in HVAC, plumbing, electrical, and related home services marketing. This person will be responsible for: - Launching, managing, optimizing, and reporting on paid campaigns across various platforms. - Generating qualified calls, booked jobs, revenue opportunities, and measurable return on ad spend. - Managing high-intent search demand and monitoring lead quality. - Coordinating with call center and operations teams. Qualifications - Proven experience managing paid media for HVAC, plumbing, electrical, or broader home services companies. - Expert-level experience with Google Ads and Google Local Services Ads. - Current Google Ads certifications required. - Experience managing Microsoft Ads campaigns. - Experience managing Meta/Facebook advertising campaigns. - Experience with Thumbtack and premium lead-generation directories. - Strong understanding of call-based lead generation and booked-job conversion. - Ability to analyze lead quality beyond platform-reported conversions. - Experience with GA4, Google Tag Manager, call tracking, and reporting dashboards. - Must be U.S.-based and available to work East Coast business hours. Requirements - Manage Google Ads campaigns for HVAC, plumbing, electrical, and related home services brands. - Monitor budgets, bidding strategies, and conversion quality. - Manage Google Local Services Ads accounts across multiple brands. - Launch and manage Microsoft Ads campaigns. - Build and manage Meta/Facebook campaigns. - Manage lead generation and paid directory programs across various platforms. - Manage paid media budgets across multiple brands and locations. - Work with internal stakeholders to ensure proper tracking is in place. - Review calls, forms, bookings, and lead quality trends. Benefits - 401(k) matching - Competitive salary - Dental insurance - Health insurance - Opportunity for advancement - Paid time off - Vision insurance Work Environment - Fully remote position. - Must be based in the United States. - Full-time role. - Must be available during East Coast business hours. Success in This Role Looks Like - Paid campaigns launch quickly and cleanly for new acquisitions and locations. - Google Ads and LSA accounts are properly structured, tracked, and optimized. - Budgets are actively managed based on performance, lead quality, capacity, and business priorities. - Invalid or low-quality LSA and directory leads are reviewed and disputed consistently. - Cost per lead, cost per booked job, and lead quality improve over time. - Clear reporting across various advertising platforms.

• Own the demand generation strategy across the funnel, from awareness through marketing-qualified opportunity. • Design and run integrated, multi-touch campaigns that target the right school districts with the right message at the right time. • Build demand programs for new customer acquisition and for expansion into the existing customer base, in partnership with Product Marketing and Customer Marketing. • Own the demand calendar, aligning campaigns to launches, events, and seasonal buying cycles in education. • Own paid media strategy and execution including budget management and return on spend. • Build retargeting and account-based programs that reach high-value districts and re-engage prospects who did not convert. • Turn webinars and events into a systematic pipeline motion with pre-event nurture, live conversion, and structured follow-up. • Optimize the conversion path across landing pages, forms, and digital touch points in partnership with Creative. • Act as a key partner to Sales, Product Marketing, Customer Marketing, and Creative, translating strategy into campaigns that generate pipeline. • Build and optimize nurture sequences, lead scoring, and routing so the right leads reach sales at the right moment. • Build the reporting that answers the central question every week: what did marketing generate, and where did it come from.

• Aggressive, efficient Meta scaling - scaling to six figures per day when the unit economics support it. • Full-funnel paid media strategy across Meta, Google, and TikTok - with a clear hierarchy of where to push and where to protect margin. • Diagnose performance issues at the level of creative, audience, offer, landing page, or checkout - and know which one to fix first. • Creative strategy leadership alongside our creative team. • Senior client relationships across a portfolio of high-growth DTC brands. • Team development - building junior analysts and strategists into strong, independent operators.