ClassLink’s mission is to empower educators to improve learning through innovative systems and services.
Director of Demand Generation
Location
United States
Posted
22 hours ago
Salary
$130K - $160K / year
Seniority
Lead
Job Description
Director of Demand Generation
ClassLink
• Own the demand generation strategy across the funnel, from awareness through marketing-qualified opportunity. • Design and run integrated, multi-touch campaigns that target the right school districts with the right message at the right time. • Build demand programs for new customer acquisition and for expansion into the existing customer base, in partnership with Product Marketing and Customer Marketing. • Own the demand calendar, aligning campaigns to launches, events, and seasonal buying cycles in education. • Own paid media strategy and execution including budget management and return on spend. • Build retargeting and account-based programs that reach high-value districts and re-engage prospects who did not convert. • Turn webinars and events into a systematic pipeline motion with pre-event nurture, live conversion, and structured follow-up. • Optimize the conversion path across landing pages, forms, and digital touch points in partnership with Creative. • Act as a key partner to Sales, Product Marketing, Customer Marketing, and Creative, translating strategy into campaigns that generate pipeline. • Build and optimize nurture sequences, lead scoring, and routing so the right leads reach sales at the right moment. • Build the reporting that answers the central question every week: what did marketing generate, and where did it come from.
Job Requirements
- Bachelor's Degree is Required
- Significant experience (8+ years) in demand generation, growth, or digital marketing, with at least 2+ yrs of experience in a leadership role, managing people.
- Deep, hands-on expertise with paid campaigns, ideally on LinkedIN & Reddit
- Deep, hands-on expertise with marketing automation and CRM platforms, lead scoring, and attribution.
- Proven track record of building demand engines that generated measurable, repeatable pipeline in B2B SaaS or EdTech.
- Strong command of paid media, campaign strategy, and conversion optimization across digital channels.
- Demonstrated ability to tie marketing activity to pipeline and revenue, and to report it clearly to leadership.
- Excellent communication skills: can translate between marketing and sales, write clearly, and present performance with confidence.
- Experience leading or mentoring a team, setting clear direction, and holding a high bar for results.
- Ability to travel up to 15%.
Benefits
- Generous Paid Time Off : 4+ weeks of vacation and 13+ paid holidays
- Parental Leave : 12 weeks fully paid for all parents
- Retirement : 401(k) with 0.5:1 company match
- Comprehensive Health Coverage : Medical, dental, and vision plans
- Insurance : Company-paid life, short-term disability, and long-term disability, plus voluntary options including supplemental life, accident, and pet insurance
- Volunteer Time Off: Give back through ClassLink Cares paid volunteer days
- Lifelong Learning: Tuition reimbursement for continued education
- Growth & Development: Coaching and internal programs to support career and personal growth
- Supportive Culture: A workplace that values curiosity, compassion, and continuous learning
- Connection & Community: Annual company retreats and team events with bright, fun coworkers
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