Code3

• Serve as the day-to-day client lead across Amazon, Walmart, Target, Instacart, and other marketplaces and retail media networks. • Lead client status calls, reporting reviews, and ongoing communication, ensuring priorities, decisions, and next steps are clearly documented and addressed. • Translate marketplace, media, and business performance into clear, integrated narratives that connect results to client objectives. • Support the development of marketplace growth plans, annual strategies, media recommendations, retail event plans, and business reviews. • Help clients navigate Vendor Central and Seller Central priorities, including catalog management, content strategy, merchandising, promotions, and inventory considerations. • Partner with commerce, media, and creative teams to optimize PDPs, Brand Stores, A+ Content, and creative assets for discoverability, conversion, and retail performance. • Coordinate retail readiness initiatives including PDP audits, SEO and keyword strategy, ratings and reviews, assortment considerations, and conversion optimization. • Support planning and execution for deals, coupons, Prime Day, seasonal events, and other marketplace growth opportunities. • Connect organic marketplace performance and paid retail media results to identify trends, risks, and optimization opportunities. • Translate client feedback into actionable next steps that help teams meet and exceed expectations. • Manage timelines and deliverables across commerce, media, creative, analytics, and other cross-functional partners. • Lead collaboration on development of reports, presentations, and recommendations before client delivery to ensure accuracy, quality, and strategic clarity. • Maintain organized client documentation, communication logs, timelines, and action items. • Monitor marketplace sales, retail media performance, search visibility, category dynamics, and competitive activity to identify opportunities and risks. • Evaluate performance using dashboards, reporting tools, and commerce analytics platforms. • Support Directors and senior leaders in managing high-value or complex client accounts. • Collaborate on annual planning, QBRs, strategic recommendations, and integrated campaign recaps. • Identify potential marketplace, content, media, and cross-channel growth opportunities and bring them forward to senior account leadership.

Role Description Code3 is looking for a dynamic Director, Commerce Strategy & Client Partnerships to lead commerce and digital marketing strategies for high-profile clients across Amazon, Walmart, Target, Instacart, and other marketplaces and retail media networks. This leadership role sits at the center of our integrated Connections, Creative, and Commerce model—driving marketplace growth through retail strategy, media, content, and creative innovation. The ideal candidate brings deep expertise across commerce ecosystems, including Amazon Vendor Central and Seller Central, Walmart Marketplace and Walmart Connect, Target Roundel, and other omnichannel retail environments. This person understands how retail readiness, content optimization, media investment, and operational excellence work together to drive measurable business growth. What you’ll do: - Client Leadership & Strategy Across Channels - Serve as the senior strategic advisor to key clients across Amazon, Walmart, Target, Instacart, and other marketplaces and retail media networks, as well as Meta, Google, TikTok, and additional paid media channels. - Lead integrated commerce strategies that connect retail readiness, marketplace operations, paid media, organic search visibility, and creative performance to drive revenue growth and market share. - Develop and present marketplace growth plans, annual strategies, media recommendations, retail event plans, and executive business reviews. - Guide clients on Vendor Central and Seller Central best practices, including catalog management, merchandising, promotions, content strategy, and inventory considerations. - Partner with commerce, media, and creative teams to optimize PDPs, Brand Stores, A+ Content, and creative assets for discoverability, conversion, and retail performance. - Oversee retail readiness initiatives including PDP audits, SEO and keyword strategy, ratings and reviews management, assortment strategy, and conversion optimization. - Advise clients on deals, coupons, Prime Day, seasonal planning, and other marketplace growth opportunities. - Align organic marketplace performance with paid retail media investments to maximize efficiency and incremental growth. - Team Collaboration & Internal Alignment - Translate client feedback into actionable next steps that help teams meet and exceed expectations. - Collaborate with Finance and Practice leaders to support profitability goals through effective resourcing, pricing, and SOW management. - Define clear expectations and cross-functional needs to drive successful client outcomes. - Performance Leadership & Business Growth - Lead teams responsible for activation, commerce strategy, and creative execution to ensure accounts perform against business goals and growth targets. - Monitor marketplace trends, search visibility, competitive activity, and category dynamics to identify optimization opportunities. - Evaluate retail media, marketplace sales, and conversion performance using dashboards, reporting tools, and commerce analytics platforms. - Identify portfolio growth opportunities through expanded marketplace support, media investment, content optimization, and integrated channel strategies. - Serve as a trusted partner to senior client stakeholders by delivering strategic insights and forward-looking commerce recommendations. Qualifications - 7+ years of experience in digital commerce, retail media, and marketplace strategy across Amazon, Walmart, Target, Instacart, and other retail ecosystems. - Deep expertise in Amazon Vendor Central and/or Seller Central, including catalog management, retail readiness, merchandising, and promotional strategy. - Strong understanding of PDP optimization, marketplace SEO, A+ Content, Brand Stores, ratings and reviews strategy, and conversion-focused content best practices. - Experience managing deals, coupons, Prime Day strategy, tentpole retail activations, and promotional planning across marketplaces. - Expertise in retail media and paid media platforms including Amazon Ads, Walmart Connect, Roundel, Google, Meta, TikTok, and other commerce media channels. - Strong understanding of how creative, content, retail operations, and media work together to influence marketplace growth. - Experience with commerce analytics and measurement solutions used for forecasting, performance evaluation, media planning, and business strategy. - Proven leadership managing complex client relationships, integrated commerce strategies, and cross-functional teams. - Strong executive presence with the ability to communicate marketplace insights and performance findings clearly and strategically. Benefits - Full medical, dental, and vision benefits as well as generous retirement program. - Thoughtful parental leave and return program. - Flexible Time Off, holidays, quarterly Company “Recharge” Days, and holiday closure in December. - Ongoing learning and development opportunities. - Commitment to transparent DEIB practices.

• Lead paid social strategy across a portfolio of clients, overseeing full funnel media planning, testing roadmaps, forecasting, measurement, and long-term account growth spanning key platforms including Meta, TikTok, Pinterest, Snapchat, and YouTube. • Serve as a strategic advisor by connecting media performance, creative strategy, consumer behavior, and cultural moments to deliver meaningful business results. • Build, mentor, and develop a high-performing team by providing coaching, raising the quality of work, and fostering strategic thinking across the practice. • Partner closely with creative teams and clients to shape creative strategy, identifying winning concepts, testing opportunities, and optimization recommendations through performance data. • Establish best practices across planning, campaign execution, reporting, client communication, and innovation while partnering cross-functionally with internal teams. • Translate complex performance data into compelling, executive-level narratives and represent Code3 through client presentations, platform partnerships, and new business opportunities.

• Own day-to-day paid social strategy across key accounts, including planning, testing, optimizations, forecasting, and reporting. • Develop full funnel media strategies that balance brand building and performance, aligning investment to business objectives and customer behavior. • Analyze campaign performance across platforms and translate insights into clear, actionable recommendations that improve business outcomes. • Partner closely with creative teams and clients to shape creative strategy, identifying winning concepts, testing opportunities, and optimization recommendations through performance data. • Understand consumer trends, cultural moments, and platform behaviors to help brands show up in relevant and authentic ways. • Collaborate with internal teams and platform partners to bring innovative ideas to clients, including alpha/beta opportunities, new measurement solutions, and emerging platform capabilities. • Stay ahead of platform updates, retail and eCommerce trends, and competitive activity to identify opportunities before they become best practice. • Lead the creation of clear, compelling storytelling through presentations, POVs, and executive-ready performance summaries. • Mentor junior team members and help elevate strategic thinking and execution across the team.

• Define and own the overarching paid search strategy on your portfolio of accounts and deliver activation excellence across search platforms (Google, Microsoft, Yahoo!) and tactics (Brand, Non-brand, Shopping, PMAX, Demand Gen, Competitor) • Conduct keyword research, writing ad copy, optimizations and establishing bidding strategies to meet and exceed client KPIs • Leverage a solid understanding of feed management including strategy and build within platforms (e.g. Feedonomics, Shopify) in order to guide clients, managed service teams and agency team in driving shopping campaign performance • Provide both proactive and reactive performance insights and optimization recommendations leveraging robust data sets and tools. • Actively identify, test, and scale innovative approaches, automation opportunities, and emerging technologies (including AI applications) within paid search across your accounts to maintain a competitive edge • Be a collaborative partner between your peers in client partnership, creative, growth and activation teams to ensure proper execution of strategy and client stewardship • Be a storyteller: turning complex search strategies into compelling campaign recommendations • Maintain best practices on your accounts in media planning, forecasting, budgeting & setup best practices, developing learning agendas, and performance analysis • Cultivate strategic partnerships with clients, acting as a trusted advisor on search and digital marketing • Provide critical perspective and stay ahead of platform updates, industry trends, and emerging technologies • Overseeing direct reports in strategy development and provide mentorship and training opportunities to assist with career growth and delivering on client expectations • Support new business initiatives and pitches by conducting platform audits, developing strategy slides and being the paid search expert within presentations

Role Description Code3 is looking for a strategic and client-obsessed Associate Director, Media Strategy & Client Partnerships to lead connected media strategy for a portfolio of DTC brands. This role sits at the center of our client teams, driving performance across paid search, paid social, programmatic, and affiliate channels while serving as the primary strategic partner to clients. The ideal candidate brings deep expertise of the eCommerce space including DTC & Marketplaces, media strategy, a strong creative point of view, and hands-on fluency in GA4 and understanding of Shopify. This person understands how connected media channels work in concert to move a customer from awareness to conversion and how to translate that into compelling narratives for clients and actionable direction for internal teams. What you’ll do: - Client Leadership & Strategy Across Channels: - Serve as the strategic partner for a portfolio of eCommerce (DTC & Marketplace) clients, owning the overall media strategy and relationship across paid search, paid social, programmatic, and affiliate channels. - Lead integrated media strategies that connect channel performance to client business goals; translating media metrics into business outcomes clients care about. - Develop and present the media mix and recommendations, quarterly business reviews, and campaign recaps with clear, client-ready storytelling. - Apply critical evaluation of client briefs and align channel strategies to holistic brand goals; communicate any challenges or misalignments proactively. - Understand the client’s business KPIs and serve as a connector between media performance and overall business success. - Ensure client needs and requests match approved scope and staffing plans; serve as point of escalation for scope conversations. - Partner with creative teams to bring a strong creative strategy perspective to media recommendations; including ad formats, messaging frameworks, and creative testing roadmaps. - Leverage GA4 and Shopify data to develop insights, track customer journeys, and inform strategic recommendations at both the campaign and portfolio level. - Team Collaboration & Internal Alignment: - Translate client feedback into actionable next steps that help teams meet and exceed expectations. - Collaborate with Finance and Practice leaders to support profitability goals through effective resourcing, pricing, and SOW management. - Define clear expectations and cross-functional needs to drive successful client outcomes. - Revenue Growth & Profitability: - Oversee quarterly and annual strategic plans for client accounts; participate in new business pitches as a connected media subject matter expert. - Partner with Finance and Practice leaders on SOW management, pricing, and profitability goals. - Proactively identify upsell and cross-sell opportunities across the connected media portfolio. - Monitor portfolio financial health and maintain accurate updates in the Client Health Tracker and revenue workbooks; communicate changes and rationale to Pod Leaders. - Oversee budget allocation for client projects, ensuring optimal utilization of resources and maximizing ROI. - Performance Leadership & Business Growth: - Lead teams responsible for activation, media strategy, and creative execution to ensure accounts perform against business goals and growth targets. - Monitor media + channel trends, search visibility, competitive activity, and category dynamics to identify optimization opportunities. - Evaluate retail media, marketplace sales, and conversion performance using dashboards, reporting tools, and commerce analytics platforms. - Identify portfolio growth opportunities through expanded marketplace support, media investment, content optimization, and integrated channel strategies. - Serve as a trusted partner to client stakeholders by delivering strategic insights and forward-looking commerce recommendations. Who will love this role: - A connected media strategist who brings equal parts analytical rigor and creative curiosity to the work. - A client champion who thrives on building trusted relationships and making clients look brilliant in their organizations. - A proactive problem solver who anticipates challenges before they become fires. - A collaborative team leader who energizes cross-functional teams and fosters a culture of accountability and growth. - A compelling storyteller who can translate complex performance data into clear strategic narratives. - A curious learner who stays ahead of trends in DTC media, creative strategy, and marketing technology. Qualifications - 5+ years of experience in digital marketing with a strong focus on DTC paid media strategy; including paid search, paid social, programmatic, and/or affiliate channels. - Deep understanding of how connected media channels work together across the full consumer funnel from awareness through conversion and retention. - Proven track record managing complex client relationships and multi-channel integrated strategies in an agency or in-house environment. - Proficiency in GA4: experience using it to analyze customer journeys, build audiences, and develop performance insights. - Proficiency in Shopify: experience leveraging Shopify data and ecosystem (including integrations with media platforms) to drive DTC strategy. - Strong creative strategy experience: a point of view on how great creative drives performance, with the ability to brief, evaluate, and iterate on creative in partnership with creative teams. - Financial and business acumen: ability to manage SOWs, understand profitability drivers, and contribute to revenue forecasting. - Strong executive presence and presentation skills; ability to communicate complex media concepts to clients in a clear and compelling way. - Experience mentoring junior team members and driving cross-functional collaboration. Benefits - Full medical, dental, and vision benefits as well as generous retirement program. - Thoughtful parental leave and return program. - Flexible Time Off, holidays, quarterly Company “Recharge” Days, and holiday closure in December. - Ongoing learning and development opportunities.

Role Description The ideal candidate will have experience in Amazon DSP and paid search campaign strategy, management, and execution as this role will focus on supporting Commerce accounts. - Build, launch, and optimize paid search and DSP campaigns across Retail Media accounts (Amazon, Walmart, Target) with a focus on strategy building and flawless execution and exceeding KPIs. - Help optimize campaigns in a never-ending quest to improve results for our clients. - Generate reports for both internal teams and the client to indicate performance and trends across keywords, ad groups, campaigns, ad copy, and more. - Recommend and implement optimizations to existing campaigns to improve overall performance. - Perform campaign QA on your own campaigns, plus those built by others on the team. - Provide data and insights to in-market teams for campaign wrap-ups and larger reporting deliverables such as QBRs. - Ensure all client campaigns are properly pacing to the aligned upon budget. Qualifications - A self-starter who is comfortable working in a fast-paced environment. - A critical thinker who enjoys analyzing large datasets to uncover compelling insights from campaign data. - A curious, strategic mind that embraces lifelong learning and collaboration. - A meticulous organizer with a proven ability to manage multiple projects at a time while meeting tight deadlines. - A dedicated learner who is comfortable receiving and incorporating feedback to support their continued growth. Requirements - 4+ years of hands-on campaign activation experience across Amazon DSP and Amazon search campaigns. - Experience activating campaigns across awareness, consideration, and conversion objectives. - Proficiency with data hygiene, analysis, and visualization in Google Sheets and/or Microsoft Excel. Pivot table experience is a plus. - Proven ability to manage multiple projects at a time while paying strict attention to detail and meeting deadlines. Benefits - Full medical, dental, and vision benefits as well as a generous retirement program. - Thoughtful parental leave and return program. - Flexible Time Off, holidays, quarterly Company “Recharge” Days, and holiday closure in December. - Ongoing learning and development opportunities.

• Serve as the senior strategic advisor to key clients across Amazon, Walmart, Target, Instacart, and other marketplaces and retail media networks, as well as Meta, Google, TikTok, and additional paid media channels. • Lead integrated commerce strategies that connect retail readiness, marketplace operations, paid media, organic search visibility, and creative performance to drive revenue growth and market share. • Develop and present marketplace growth plans, annual strategies, media recommendations, retail event plans, and executive business reviews. • Guide clients on Vendor Central and Seller Central best practices, including catalog management, merchandising, promotions, content strategy, and inventory considerations. • Partner with commerce, media, and creative teams to optimize PDPs, Brand Stores, A+ Content, and creative assets for discoverability, conversion, and retail performance. • Oversee retail readiness initiatives including PDP audits, SEO and keyword strategy, ratings and reviews management, assortment strategy, and conversion optimization. • Advise clients on deals, coupons, Prime Day, seasonal planning, and other marketplace growth opportunities. • Align organic marketplace performance with paid retail media investments to maximize efficiency and incremental growth. • Translate client feedback into actionable next steps that help teams meet and exceed expectations. • Collaborate with Finance and Practice leaders to support profitability goals through effective resourcing, pricing, and SOW management. • Define clear expectations and cross-functional needs to drive successful client outcomes. • Lead teams responsible for activation, commerce strategy, and creative execution to ensure accounts perform against business goals and growth targets. • Monitor marketplace trends, search visibility, competitive activity, and category dynamics to identify optimization opportunities. • Evaluate retail media, marketplace sales, and conversion performance using dashboards, reporting tools, and commerce analytics platforms. • Identify portfolio growth opportunities through expanded marketplace support, media investment, content optimization, and integrated channel strategies. • Serve as a trusted partner to senior client stakeholders by delivering strategic insights and forward-looking commerce recommendations.

Code3 is an integrated marketing agency, powering business growth for digital disruptors and Fortune 500 leaders alike. Our power is at the intersection of Connections, Creative and Commerce – that’s what is in our DNA. By harvesting insights and utilizing audience data, we work with our clients to develop scroll-stopping content and creative that performs and elevates the brands we work with across all digital media platforms. Our people are energized by challenges and sprint to find unorthodox solutions. We plan, activate and measure as one team, and we’re not afraid to push boundaries and test our way to success. Coders are Relentless, Gritty, Nimble humans who are always striving to be better. We’re seeking a Head of Commerce and Retail Media who will develop and lead the agency's comprehensive commerce strategy, aligning client objectives with the dynamic omnichannel retail media landscape. This role demands a visionary leader with a track record of innovation, client partnership, and team development who can bridge strategic planning with flawless execution across omnichannel retail media networks. What you’ll do: - Strategic Leadership & Vision: - Partner with Chief Operating Officer to develop and own the agency's overall commerce strategy, ensuring alignment with evolving client needs and the omnichannel retail landscape. - Identify and capitalize on emerging technologies, trends, and partnership opportunities within the commerce space to maintain the agency's competitive edge. - Serve as the agency's thought leader and subject matter expert on all things commerce, both internally and externally, including representing the agency at industry events and client engagements. - Develop agency segmentation models to better service client needs across commerce initiatives. - Establish retailer prioritization models, mix frameworks, and opportunity sizing tools to guide strategic investment decisions. - Foster executive level relationships with key retail partners and clients. - Client & Retail Partnerships: - Build and maintain strong relationships with client executives and key decision-makers at major retailers (e.g., Walmart Connect, Kroger Precision Marketing, Target Roundel, Amazon, etc.). - In partnership with Chief Operating Officer, manage and evolve the unified development, negotiation, and execution of Joint Business Plans (JBPs) with key retail partners, ensuring mutual growth and success. - Serve as top level commerce support on key accounts providing integrated, commerce, strategic guidance and ensuring the delivery of exceptional service and results. - Own annual business planning processes, including forecasting, same-store growth development and tactic/investment expansion, risk mitigation strategies, and quarterly/annual reviews. - Team Leadership & Development: - Develop comprehensive training materials and programs covering key areas such as commerce strategy, omnichannel ecosystems, AMC usage, 3P shopper marketing, full-funnel media approaches, retail readiness, and other relevant topics. - Build, mentor, and lead the integration of commerce teams across various disciplines, including retail programmatic and search in our mission to evolve into a platform based structure for mid-market clients. - Foster a culture of collaboration, innovation, and continuous learning within the team. - Create and deliver robust training programs to elevate agency and client retail team capabilities. - Establish clear roles, responsibilities, and processes to ensure efficient and effective team operations. - Commerce Solutions & Execution: - Retail Programmatic: Leverage programmatic platforms, including non-Amazon DSPs and shopper data, to deliver targeted advertising campaigns across retailer networks. - Commerce Retail Media Search: Optimize sponsored product ads and other search-based tactics to drive visibility and sales on retailer platforms. - Commerce Strategy: Develop comprehensive eCommerce and integrated retail media strategies that align with clients' overall business objectives, connecting client goals to tactical investments, forecasting, and opportunity sizing. - Retail Readiness: Develop integrated approaches to link insights, strategy, and outcomes across retail readiness and media activation, building best-in-class retail readiness capabilities (content optimization, SEO, etc.) and ensuring comprehensive performance measurement. - Oversee the development and execution of full-funnel commerce strategies for clients, encompassing: - Capability Building and Frameworks - Develop retailer prioritization models, media mix frameworks, and opportunity sizing tools to guide client investment decisions. - Drive programmatic expansion by deepening expertise with non-Amazon DSPs and leveraging retail media provider data with priority on The Trade Desk. - Bridge strategy and execution across media activation and retail readiness teams, enhancing performance measurement and developing integrated measurement frameworks across functions. - Audit and develop improved ways of working across all levels of organization to create incremental efficiencies, more rapid delivery, and better profitability. Who will love this role: - A builder: you’re driven by building high-performing, nimble teams - A strong communicator who can simplify complexity and build trust with clients and teams. - A collaborative leader who believes in lifting others while driving results. - A curious, analytical mind committed to driving continuous learning and growth for your teams. You should have: - 10+ years of experience in retail media, Commerce, and digital marketing, with a strong track record of success in agency, partnership, and/or operational roles. Strong focus on omnichannel retail media networks and client partnerships. - Deep understanding of the retail media landscape, including major players like Walmart Connect, Amazon Advertising, Target and others as well as their connected data offerings including chiefly Amazon Marketing Cloud (AMC) and others. - Strong relationships with key decision-makers at major retailers. - Extensive experience in developing, negotiating, and executing Joint Business Plans (JBPs) with retail partners. - Expertise in retail programmatic (including non-Amazon DSP strategies), commerce retail media search, commerce strategy, and retail readiness. - Excellent communication, presentation, and interpersonal skills. - Experience presenting at industry events and conferences. - Experience managing P&L and financial performance is preferred. - Familiarity with platforms like Walmart Connect, Kroger Precision Marketing, Criteo, CitrusAd, and Epsilon. - Experience in developing retailer prioritization and media mix models. - Strong understanding of integrated measurement frameworks and full-funnel media approaches. Perks and Benefits: - Full medical, dental, and vision benefits as well as generous retirement program  - Thoughtful parental leave and return program - Flexible Time Off, holidays, quarterly Company “Recharge” Days, and holiday closure in December - Ongoing learning and development opportunities Code3’s people are what set us apart. We’re dedicated to hiring, retaining, and developing a group of remarkable Coders. By prioritizing our commitment to fostering an inclusive, equitable, and safe environment, we are living our mission of fueling the growth of our people. It’s this focus that empowers Coders to not only achieve great work for our clients, but also propel their own development forward and upward. If you have any special needs that we can accommodate, please reach out to our team at recruiting@code3.com so we can make accommodations. Salary Information: The base salary range for this position is $180,000 - $230,000 and is commensurate with candidate experience and location. Compensation for this position also includes up to a 20% bonus based on performance. For candidates that are based in California, we encourage you to review this important information for California residents here. For best results, open the link in a new tab.

• Provide paid search strategy & routine audits on your portfolio of accounts across platforms (Google, Microsoft, Yahoo!) and tactics (Brand, Non-brand, Shopping, PMAX, Demand Gen, Competitor) • Deliver activation excellence on campaign builds, pacing management and optimization deployment • Conduct keyword research, writing ad copy, optimizations and establishing bidding strategies to meet and exceed client KPIs • Perform QA for all campaign builds, edits, landing pages, URL tags, campaign settings and measurement studies • Leverage a solid understanding of feed management strategy within platforms (e.g. Feedonomics, Shopify) in order to guide clients, managed service teams and agency team in driving shopping campaign performance • Provide both proactive and reactive performance insights and optimization recommendations leveraging robust data sets and tools. • Actively identify, test, and scale innovative approaches, automation opportunities, and emerging technologies (including AI applications) within paid search across your accounts to maintain a competitive edge • Be a collaborative partner between your peers in client partnership, creative, growth and activation teams to ensure proper execution of strategy and client stewardship • Be a storyteller: turning complex search strategies into compelling campaign recommendations • Maintain best practices on your accounts in media planning, forecasting, budgeting & setup best practices, developing learning agendas, and performance analysis • Cultivate strong relationships with clients by providing POVs, industry trends, platform updates and acting as a trusted advisor on search and digital marketing • Support new business initiatives and pitches by conducting platform audits and recommendations