This is a remote position.
Performance Marketing Specialist
Location
United States
Posted
1 day ago
Salary
$95K - $120K / year
Seniority
Mid Level
No structured requirement data.
Job Description
Performance Marketing Specialist
Century Mechanical Holdings
Role Description Century Mechanical Holdings is seeking a highly skilled Performance Marketing Specialist to manage paid lead generation across our growing home services portfolio. This role is ideal for a hands-on paid media expert with deep experience in HVAC, plumbing, electrical, and related home services marketing. This person will be responsible for: - Launching, managing, optimizing, and reporting on paid campaigns across various platforms. - Generating qualified calls, booked jobs, revenue opportunities, and measurable return on ad spend. - Managing high-intent search demand and monitoring lead quality. - Coordinating with call center and operations teams. Qualifications - Proven experience managing paid media for HVAC, plumbing, electrical, or broader home services companies. - Expert-level experience with Google Ads and Google Local Services Ads. - Current Google Ads certifications required. - Experience managing Microsoft Ads campaigns. - Experience managing Meta/Facebook advertising campaigns. - Experience with Thumbtack and premium lead-generation directories. - Strong understanding of call-based lead generation and booked-job conversion. - Ability to analyze lead quality beyond platform-reported conversions. - Experience with GA4, Google Tag Manager, call tracking, and reporting dashboards. - Must be U.S.-based and available to work East Coast business hours. Requirements - Manage Google Ads campaigns for HVAC, plumbing, electrical, and related home services brands. - Monitor budgets, bidding strategies, and conversion quality. - Manage Google Local Services Ads accounts across multiple brands. - Launch and manage Microsoft Ads campaigns. - Build and manage Meta/Facebook campaigns. - Manage lead generation and paid directory programs across various platforms. - Manage paid media budgets across multiple brands and locations. - Work with internal stakeholders to ensure proper tracking is in place. - Review calls, forms, bookings, and lead quality trends. Benefits - 401(k) matching - Competitive salary - Dental insurance - Health insurance - Opportunity for advancement - Paid time off - Vision insurance Work Environment - Fully remote position. - Must be based in the United States. - Full-time role. - Must be available during East Coast business hours. Success in This Role Looks Like - Paid campaigns launch quickly and cleanly for new acquisitions and locations. - Google Ads and LSA accounts are properly structured, tracked, and optimized. - Budgets are actively managed based on performance, lead quality, capacity, and business priorities. - Invalid or low-quality LSA and directory leads are reviewed and disputed consistently. - Cost per lead, cost per booked job, and lead quality improve over time. - Clear reporting across various advertising platforms.
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