Working globally to unlock the enormous economic potential of the energy transition.
Creator Marketing Manager
Location
United States
Posted
2 days ago
Salary
$75K - $85K / year
Seniority
Mid Level
Job Description
Creator Marketing Manager
GoodPower
• Manage creators across all phases of content production, from briefing through publication and reporting • Build and maintain meaningful relationships with high-reach creators, talent managers, and agencies • Conduct community building and outreach within our network of creators • Write briefs and script examples to match brand tone of GoodPower-owned entities • Partner with the ads team to boost and repurpose creator content for paid digital distribution • Negotiate usage rights on Creator-produced content for ads • Manage SMS opt-in pathways, keywords and tracking links/processes to measure success • Work with internal and external research teams on RCTs around the Creator Collective program • Collaborate with the campaign team to ensure influencer campaigns are compliant with platform, federal, state and local policies • Analyze creator work through internal Google Looker dashboards and other reporting tools
Job Requirements
- 2-3 years of experience managing creators or influencers end-to-end
- Hands-on experience with at least one creator aggregator or influencer management platform (e.g., HypeAuditor, Upfluence, Creator IQ, GRIN, or equivalent)
- Ability to analyze creator and campaign performance data (reach, engagement rate, conversion, and audience demographics) and translate findings into actionable recommendations
- Detail-oriented by nature
- Experience conducting or synthesizing comment analysis and sentiment analysis to evaluate audience response and content resonance
- Experience coordinating with paid media or ads teams to boost and repurpose creator content
- Familiarity with FTC disclosure requirements and platform-specific guidelines for sponsored content
- Strong written communication skills
- Exposure to Salesforce or a comparable CRM for managing creator pipelines, outreach tracking, and contact records
Benefits
- 95% employer-paid medical, dental, and vision insurance
- HSA, and FSA plans
- 403b retirement savings plan with matching company contributions
- Paid vacation
- Sick leave
- Floating holidays
- Volunteer days
- 13 paid holidays
- Monthly internet and wellness stipend
- Paid parental leave
- Sabbatical program
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