Head of Digital

GeneralGeneralFull TimeRemoteLeadTeam 1-10Since 2016H1B No SponsorCompany SiteLinkedIn

Location

New York + 1 moreAll locations: New York | Texas

Posted

1 day ago

Salary

0

Seniority

Lead

Postgraduate Degree7 yrs expEnglish

Job Description

Head of Digital

Nood

• Own the DTC P&L, accountable for revenue and contribution margin • Set and execute Paid Acquisition Strategy, allocating budget across channels • Lead Performance Creative function, driving creative testing and iteration • Build Growth Experimentation system with prioritized testing • Own CRO conversion roadmap across Shopify and coordinate with web/dev resources • Manage CRM agency relationship and direct retention outcomes across email + SMS • Establish Growth Operating Cadence with standardized reporting and accountability

Job Requirements

  • 7-10+ years in growth, digital strategy, or performance marketing with P&L accountability in ecommerce or consumer
  • Consulting background preferred with transition into growth or digital leadership at a DTC/consumer brand
  • Deep working knowledge of Meta + Google with a track record of scaling profitably
  • Strong command of CRO, offer architecture, lifecycle/CRM strategy, and experimentation design
  • Experience managing direct reports, contractors, and agencies with clear expectations and measurable output
  • Nice to have: beauty/skincare/wellness/devices experience, familiarity with Shopify + Triple Whale, marketplace dynamics (Amazon, Target.com, Walmart.com, TikTok Shop), and experience scaling creator/whitelisting acquisition.

Benefits

  • Competitive base salary commensurate with experience and scope
  • Performance-based incentives tied to growth + efficiency outcomes
  • Potential equity consideration depending on level and ownership
  • Comprehensive health/vision/dental benefits; Unlimited PTO; hybrid flexibility
  • Preference for candidates based in or able to travel regularly to New York City or Austin, TX for working sessions**

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