Head of Digital
Location
New York + 1 moreAll locations: New York | Texas
Posted
1 day ago
Salary
0
Seniority
Lead
Job Description
Head of Digital
Nood
• Own the DTC P&L, accountable for revenue and contribution margin • Set and execute Paid Acquisition Strategy, allocating budget across channels • Lead Performance Creative function, driving creative testing and iteration • Build Growth Experimentation system with prioritized testing • Own CRO conversion roadmap across Shopify and coordinate with web/dev resources • Manage CRM agency relationship and direct retention outcomes across email + SMS • Establish Growth Operating Cadence with standardized reporting and accountability
Job Requirements
- 7-10+ years in growth, digital strategy, or performance marketing with P&L accountability in ecommerce or consumer
- Consulting background preferred with transition into growth or digital leadership at a DTC/consumer brand
- Deep working knowledge of Meta + Google with a track record of scaling profitably
- Strong command of CRO, offer architecture, lifecycle/CRM strategy, and experimentation design
- Experience managing direct reports, contractors, and agencies with clear expectations and measurable output
- Nice to have: beauty/skincare/wellness/devices experience, familiarity with Shopify + Triple Whale, marketplace dynamics (Amazon, Target.com, Walmart.com, TikTok Shop), and experience scaling creator/whitelisting acquisition.
Benefits
- Competitive base salary commensurate with experience and scope
- Performance-based incentives tied to growth + efficiency outcomes
- Potential equity consideration depending on level and ownership
- Comprehensive health/vision/dental benefits; Unlimited PTO; hybrid flexibility
- Preference for candidates based in or able to travel regularly to New York City or Austin, TX for working sessions**
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