Develop and write compelling proposal content, collaborate with subject matter experts to gather data, and analyze RFP requirements to ensure compliance and accuracy in proposal submissions while participating in quality improvement initiatives.

**THE WORK** This is a B2B Meta ads seat. You'll own campaigns end to end — strategy, targeting, budget, testing, optimization — for B2B audiences specifically. This is not a B2C DTC role and not a brand-awareness role. Success here is not measured by clicks or impressions. It's measured by **booked calls and qualified sales opportunities**. If your campaigns don't produce pipeline, they don't work — no matter how good the CTR looks. You'll also need to produce creative yourself. This is not a pure media-buying seat where someone else hands you finished ads. You need to be able to draft, write, and create direct-response static and video ad concepts when needed. **HOW WE WORK** - Pipeline accountability, not vanity metrics - Transparent reporting — you explain what's working and why, with data behind every recommendation - Fast-paced, feedback-heavy environment — you take feedback without ego and give it constructively - Small senior team, direct line to operators, zero bureaucracy **WHAT YOU'LL ACTUALLY DO** - Build, launch, and manage B2B Meta ad campaigns end to end - Own targeting, budget allocation, and ongoing optimization - Draft and create direct-response static and video ad concepts - Report weekly on performance with clear, data-backed recommendations - Iterate quickly based on what the data shows — not personal preference - Collaborate with the creative and growth teams on testing roadmaps

• Manage and optimize a Google Ads MCC structure with multiple market-specific accounts • Oversee active Search campaigns across multiple service areas and locations • Manage daily budgets and ensure efficient allocation of advertising spend • Build, test, and optimize ad copy, keyword strategies, negative keyword lists, and bidding strategies • Monitor and optimize Local Services Ads (LSA) performance across multiple markets • Conduct ongoing search term analysis to identify growth opportunities and eliminate wasted spend • Evaluate campaign performance and adjust bidding strategies to maximize conversions • Manage and optimize landing pages using Unbounce or similar platforms • Monitor conversion rates across markets and service categories • Conduct A/B testing for headlines, CTAs, forms, layouts, and other conversion elements • Develop new landing pages to support market expansion and service offerings • Create weekly and monthly performance reports across all paid media channels • Track and analyze KPIs including Cost Per Lead (CPL), Cost Per Booked Job, Conversion Rate, and ROAS • Identify trends, budget pacing issues, rising CPCs, and conversion challenges • Provide clear, actionable recommendations for optimization and growth • Manage Facebook and Instagram advertising campaigns across multiple location-based accounts • Execute lead generation, traffic, engagement, and brand awareness campaigns • Build and maintain audience segments, including retargeting and custom audiences • Collaborate with internal teams on creative development, including image and video assets • Optimize campaigns to improve lead quality and reduce acquisition costs • Stay current on platform updates, industry trends, AI tools, and automation opportunities • Identify and implement new strategies to improve campaign performance • Proactively troubleshoot issues and recommend solutions without requiring constant oversight

• Building, launching, and managing Meta campaigns (CBO/ABO structures, audiences, placements, creative testing). • Supporting and growing into independent buying on AppLovin / Axon. • Monitoring daily performance and flagging scaling opportunities, underperformers, and anomalies. • Running structured creative and audience tests, and documenting the results. • Pulling, organizing, and interpreting performance data to inform decisions, and producing clear weekly client reports. • Analyzing creative performance using soft metrics (CTR, CPM, CPC), benchmarking against account averages, and clearly communicating those reads to strategists and clients. • Helping maintain clean account hygiene, naming conventions, and tracking.