**THE WORK** This is a B2B Meta ads seat. You'll own campaigns end to end — strategy, targeting, budget, testing, optimization — for B2B audiences specifically. This is not a B2C DTC role and not a brand-awareness role. Success here is not measured by clicks or impressions. It's measured by **booked calls and qualified sales opportunities**. If your campaigns don't produce pipeline, they don't work — no matter how good the CTR looks. You'll also need to produce creative yourself. This is not a pure media-buying seat where someone else hands you finished ads. You need to be able to draft, write, and create direct-response static and video ad concepts when needed. **HOW WE WORK** - Pipeline accountability, not vanity metrics - Transparent reporting — you explain what's working and why, with data behind every recommendation - Fast-paced, feedback-heavy environment — you take feedback without ego and give it constructively - Small senior team, direct line to operators, zero bureaucracy **WHAT YOU'LL ACTUALLY DO** - Build, launch, and manage B2B Meta ad campaigns end to end - Own targeting, budget allocation, and ongoing optimization - Draft and create direct-response static and video ad concepts - Report weekly on performance with clear, data-backed recommendations - Iterate quickly based on what the data shows — not personal preference - Collaborate with the creative and growth teams on testing roadmaps

• Manage and optimize a Google Ads MCC structure with multiple market-specific accounts • Oversee active Search campaigns across multiple service areas and locations • Manage daily budgets and ensure efficient allocation of advertising spend • Build, test, and optimize ad copy, keyword strategies, negative keyword lists, and bidding strategies • Monitor and optimize Local Services Ads (LSA) performance across multiple markets • Conduct ongoing search term analysis to identify growth opportunities and eliminate wasted spend • Evaluate campaign performance and adjust bidding strategies to maximize conversions • Manage and optimize landing pages using Unbounce or similar platforms • Monitor conversion rates across markets and service categories • Conduct A/B testing for headlines, CTAs, forms, layouts, and other conversion elements • Develop new landing pages to support market expansion and service offerings • Create weekly and monthly performance reports across all paid media channels • Track and analyze KPIs including Cost Per Lead (CPL), Cost Per Booked Job, Conversion Rate, and ROAS • Identify trends, budget pacing issues, rising CPCs, and conversion challenges • Provide clear, actionable recommendations for optimization and growth • Manage Facebook and Instagram advertising campaigns across multiple location-based accounts • Execute lead generation, traffic, engagement, and brand awareness campaigns • Build and maintain audience segments, including retargeting and custom audiences • Collaborate with internal teams on creative development, including image and video assets • Optimize campaigns to improve lead quality and reduce acquisition costs • Stay current on platform updates, industry trends, AI tools, and automation opportunities • Identify and implement new strategies to improve campaign performance • Proactively troubleshoot issues and recommend solutions without requiring constant oversight

• Building, launching, and managing Meta campaigns (CBO/ABO structures, audiences, placements, creative testing). • Supporting and growing into independent buying on AppLovin / Axon. • Monitoring daily performance and flagging scaling opportunities, underperformers, and anomalies. • Running structured creative and audience tests, and documenting the results. • Pulling, organizing, and interpreting performance data to inform decisions, and producing clear weekly client reports. • Analyzing creative performance using soft metrics (CTR, CPM, CPC), benchmarking against account averages, and clearly communicating those reads to strategists and clients. • Helping maintain clean account hygiene, naming conventions, and tracking.

• Du übernimmst die Verantwortung für internationale Performance-Kampagnen von der Strategie bis zur Umsetzung und bist dabei direkt im Austausch mit deinen Kund:innen • Du hast Lust auf beides: Beratung und Hands-on • Du planst, steuerst und optimierst Search-, Shopping-, Display-, Video- und App-Kampagnen • KPIs, Budgets und Performance hast du jederzeit im Griff und sorgst dafür, dass Qualität und Zielerreichung zusammenpassen • Du entwickelst Testing-Setups (A/B/N, multivariat), probierst Dinge aus, lernst daraus und leitest konkrete Optimierungen ab • Du bereitest deine Ergebnisse so auf, dass sie verständlich und überzeugend beim Kunden ankommen - von Reporting bis Storyline • Du arbeitest eng mit deinem Team Lead und einem interdisziplinären Team aus Spezialist:innen zusammen, um Kampagnen auf das nächste Level zu heben