• Manage and optimize a Google Ads MCC structure with multiple market-specific accounts • Oversee active Search campaigns across multiple service areas and locations • Manage daily budgets and ensure efficient allocation of advertising spend • Build, test, and optimize ad copy, keyword strategies, negative keyword lists, and bidding strategies • Monitor and optimize Local Services Ads (LSA) performance across multiple markets • Conduct ongoing search term analysis to identify growth opportunities and eliminate wasted spend • Evaluate campaign performance and adjust bidding strategies to maximize conversions • Manage and optimize landing pages using Unbounce or similar platforms • Monitor conversion rates across markets and service categories • Conduct A/B testing for headlines, CTAs, forms, layouts, and other conversion elements • Develop new landing pages to support market expansion and service offerings • Create weekly and monthly performance reports across all paid media channels • Track and analyze KPIs including Cost Per Lead (CPL), Cost Per Booked Job, Conversion Rate, and ROAS • Identify trends, budget pacing issues, rising CPCs, and conversion challenges • Provide clear, actionable recommendations for optimization and growth • Manage Facebook and Instagram advertising campaigns across multiple location-based accounts • Execute lead generation, traffic, engagement, and brand awareness campaigns • Build and maintain audience segments, including retargeting and custom audiences • Collaborate with internal teams on creative development, including image and video assets • Optimize campaigns to improve lead quality and reduce acquisition costs • Stay current on platform updates, industry trends, AI tools, and automation opportunities • Identify and implement new strategies to improve campaign performance • Proactively troubleshoot issues and recommend solutions without requiring constant oversight

• Building, launching, and managing Meta campaigns (CBO/ABO structures, audiences, placements, creative testing). • Supporting and growing into independent buying on AppLovin / Axon. • Monitoring daily performance and flagging scaling opportunities, underperformers, and anomalies. • Running structured creative and audience tests, and documenting the results. • Pulling, organizing, and interpreting performance data to inform decisions, and producing clear weekly client reports. • Analyzing creative performance using soft metrics (CTR, CPM, CPC), benchmarking against account averages, and clearly communicating those reads to strategists and clients. • Helping maintain clean account hygiene, naming conventions, and tracking.

• Du übernimmst die Verantwortung für internationale Performance-Kampagnen von der Strategie bis zur Umsetzung und bist dabei direkt im Austausch mit deinen Kund:innen • Du hast Lust auf beides: Beratung und Hands-on • Du planst, steuerst und optimierst Search-, Shopping-, Display-, Video- und App-Kampagnen • KPIs, Budgets und Performance hast du jederzeit im Griff und sorgst dafür, dass Qualität und Zielerreichung zusammenpassen • Du entwickelst Testing-Setups (A/B/N, multivariat), probierst Dinge aus, lernst daraus und leitest konkrete Optimierungen ab • Du bereitest deine Ergebnisse so auf, dass sie verständlich und überzeugend beim Kunden ankommen - von Reporting bis Storyline • Du arbeitest eng mit deinem Team Lead und einem interdisziplinären Team aus Spezialist:innen zusammen, um Kampagnen auf das nächste Level zu heben

Role Description Full Funnel Growth is a remote performance marketing agency. We run paid search for medical aesthetics device manufacturers, DTC eCommerce brands, regulated retail (cannabis), lead generation for service businesses, and B2B SaaS. Accounts live in USD, CAD, EUR, and AUD. Some sit under our MCC, some are direct-access. Strategy and execution live with the same person on every account, not split across a strategist and a coordinator. We operate AI-natively. Our daily workflow runs through Claude Code with custom skills, Python scripts that hit the Google Ads, Meta, and Triple Whale APIs directly, and a precision protocol that requires labeled claims and exact numbers in every deliverable. AI is not a tool we use. It is how the work gets done. We are hiring a part-time contract Senior Paid Search Strategist who already operates this way, or is close enough that we can finish the calibration in week one. What you will own - Strategy and execution for a defined slice of our portfolio. Three to five accounts at any given time, ranging from $1K/mo to $40K/mo in spend, across Google Ads and Microsoft Ads. - Weekly per-account performance write-ups in our .docx format, plus monthly client-ready summaries. Ad-hoc deep dives when a campaign breaks or an opportunity surfaces. - Direct client communication: written updates, scheduled review calls, and the occasional strategy presentation to senior stakeholders (CMOs, founder-CEOs, directors of marketing at device manufacturers). - End-to-end campaign work: account structure, Smart Bidding strategy and target calibration, Performance Max asset groups and signal feeding, search term mining, negative list management, ad copy, feed audits, and landing page feedback. - Cross-platform sanity: when Triple Whale and GA4 disagree on the same campaign, you can decompose the gap and defend a working figure in the report. - Proactive opportunity surfacing across the portfolio: branded budget unlocks, PMax channel shifts, Demand Gen tests, geo or bidding migrations. How we work, and what we expect on AI - You build, you do not just prompt. You can read or write Python that hits the Google Ads API, parse JSON, run GAQL queries, and work in a terminal without it being a project. If you have not written code before but have been pairing with Claude Code or Cursor to ship real automations, that counts. - You have used Claude Code, Cursor, or a comparable agentic tool as part of your daily workflow. Not for Q&A. For shipping work. - You can explain to a CMO, in clean English, what Smart Bidding is actually doing, when to override it, and why Performance Max gave a particular signal more weight than another. - You stay current on platform-level AI changes (Smart Bidding, PMax, AI-generated assets, Demand Gen) and have an opinion on each, calibrated to account maturity rather than a default posture. - You write with discipline. Our analytical work labels every substantive claim as extracted, inferred, or assumed. Numbers are exact. Missing data is flagged, not estimated. If "directionally accurate" is good enough for you, we are not a fit. What we are not - Not a generalist digital agency. We do not need someone who has dabbled in SEO and email and is curious about paid. - Not a coordinator role. You are the strategic lead, not a junior building someone else's plan. - Not a "use ChatGPT to draft a report" definition of AI-forward. That is table stakes, not the bar. Required experience - 5+ years managing paid search at an agency, with at least one role where you owned client relationships independently. - Strong command of Google Ads (Search, Shopping, Performance Max, Demand Gen) and Microsoft Ads. Smart Bidding fluency is non-negotiable. - Demonstrated work across both lead gen and eCommerce. We need both, on the same person. - Comfort with attribution complexity: GA4, platform-reported conversions, cross-source reconciliation, and passing familiarity with post-click pixel tools (Triple Whale, Northbeam, or similar). - Remote work track record with strong written communication. Most of our client work happens in writing. Nice to have - Vertical depth in medical aesthetics, DTC eCommerce on Shopify, regulated retail (cannabis, alcohol), or B2B SaaS. - Looker Studio comfort, or willingness to inherit dashboards built in it. - Experience working in non-USD accounts (CAD, EUR, AUD). Currency and market nuance is real. - Paid social literacy (Meta, LinkedIn) as a complement, not as a primary skill. - Google Ads certification. We read it as a baseline signal, not a differentiator. Compensation and logistics - Engagement type: 1099 contractor - Hours: Part-time, 20 to 30 hrs/week, flexible weekly distribution - Location: Fully remote, US preferred for timezone overlap - Rate: Hourly, commensurate with experience - Start: ASAP, with a paid two-week working trial on one account before full portfolio assignment How to apply - A short intro, one paragraph, not a cover letter. Why this role, not just any role. - Resume or LinkedIn. - Two paid search wins with the actual decision and tradeoff, not just metrics. We want to see how you think, not just what you delivered. - One AI-native workflow you actually run today. A Loom, a script, a screenshot of a Claude Code session, a description of an automation. Anything that proves it is part of how you work. - One question you would ask us if hired.