• Manages and coordinates in-kind programs in support of wish granting. • Supports chapters by developing and delivering training and onboarding materials on national in-kind program processes. • Monitors effectiveness of in-kind portfolio through analyzing chapter utilization and in-kind program impact on direct wish expenses. • Informs decisions on targeted deployment of in-kind resources, where applicable, to ensure the greatest enterprise-wide impact. • Develops and maintains an understanding of chapters’ in-kind needs, including creating effective communication channels. • Collaborates with Corporate Alliances team in securing and developing high-impact in-kind resources for chapters. • Analyzes, tracks and reports on both cash and in-kind programs. • Synthesizes and shares chapter and donor feedback to improve program impact. • Directly completes booking requests for in-kind resources when centralized booking is needed. • Prepares and updates program documentation, including request forms, process documents, and fact sheets. • Supports day-to-day management of in-kind programs. • Performs other job duties, as assigned.

• Lead the revision, expansion, and optimization of onboarding materials and workflows to establish a standardized, role-specific, and site-relevant onboarding program. • Deliver hands-on, in-person onboarding and provide ongoing virtual support during the initial integration period and beyond, ensuring continuous guidance and reinforcement of learning. • Drive the development, review, and maintenance of documentation, training templates, study-specific training, and platform-specific user guides tailored to Care Access tools (e.g., ST, UPVIO, CRIO, IT Support and Supply Portal, Fusion Live, Safety Culture) and/or sponsor-provider platforms. • Conduct baseline assessments and early issue resolution for new hires. • Lead the creation, review, and refinement of training curricula, role-specific training plans, and educational materials, ensuring alignment with organizational standards, regulatory requirements, and evolving operational needs. • Collaborate with Subject Matter Experts (SMEs) and cross-functional teams to ensure educational content reflects current regulatory standards, organizational priorities, and clinical best practices. • Design and implement competency evaluation frameworks and assess clinical skills during onboarding and throughout training to ensure readiness and ongoing proficiency.

• Own Campaign Activation and Optimization • Plan for media allocated to our health screening programs and clinical studies on traditional / localized media as well as manage relationships with vendors • Identify new growth channels and execute testing • A/B test creative continuously across all channels • Work with Growth Marketing Manager and Content Development teams to share insights on performance and continuously improve campaigns • Cross-Functional Collaboration • Work with operational, clinical and other teams to plan advertising campaigns and get insight on participant feedback • Data-Driven Growth & Reporting • Manage reports and dashboards to track creative and audience performance over time. • Develop strategies that focus on conversion, as well as improve top and mid-funnel campaigns to increase awareness and education • Work with cross-functional teams (marketing, tech, and operations) to drive data-backed marketing solutions • Other Responsibilities: • Manage local listings through listing management tool • Other ad hoc responsibilities as needed • Provide support to public relations efforts and communications

• Develops and maintains liaison with clinical investigators and medical educators • Responsible for reviewing adverse event cases with investigators • Trains investigators and site personnel on relevant procedural and technical considerations • May assist with design, development, and monitoring of clinical evaluation projects