We work to fight poverty and achieve social justice by empowering women and girls. www.CARE.org
Senior Media Specialist
Location
United States
Posted
22 hours ago
Salary
$90K - $110K / year
Seniority
Senior
Job Description
Senior Media Specialist
CARE
• Own Campaign Activation and Optimization • Plan for media allocated to our health screening programs and clinical studies on traditional / localized media as well as manage relationships with vendors • Identify new growth channels and execute testing • A/B test creative continuously across all channels • Work with Growth Marketing Manager and Content Development teams to share insights on performance and continuously improve campaigns • Cross-Functional Collaboration • Work with operational, clinical and other teams to plan advertising campaigns and get insight on participant feedback • Data-Driven Growth & Reporting • Manage reports and dashboards to track creative and audience performance over time. • Develop strategies that focus on conversion, as well as improve top and mid-funnel campaigns to increase awareness and education • Work with cross-functional teams (marketing, tech, and operations) to drive data-backed marketing solutions • Other Responsibilities: • Manage local listings through listing management tool • Other ad hoc responsibilities as needed • Provide support to public relations efforts and communications
Job Requirements
- You have 5+ years of experience in marketing (traditional or localized marketing, preferably in healthcare)
- You can proactively define and recommend strategies to senior leader
- You have a strong understanding and experience with A/B testing
- You have excellent communication and project management skills
- You have strong project management skills including planning resources, managing deadlines, and objectives, delivering recommendations
- You are good with numbers, able to calculate performance of campaigns and able gather conclusions
Benefits
- Paid Time Off (PTO) and Company Paid Holidays
- 100% Employer paid medical, dental, and vision insurance plan options
- Health Savings Account and Flexible Spending Accounts
- Bi-weekly HSA employer contribution
- Company paid Short-Term Disability and Long-Term Disability
- 401(k) Retirement Plan, with Company Match
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