CARE logo
CARE

We work to fight poverty and achieve social justice by empowering women and girls. www.CARE.org

Senior Media Specialist

GeneralGeneralFull TimeRemoteSeniorTeam 5,001-10,000Since 1945H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

22 hours ago

Salary

$90K - $110K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

Senior Media Specialist

CARE

• Own Campaign Activation and Optimization • Plan for media allocated to our health screening programs and clinical studies on traditional / localized media as well as manage relationships with vendors • Identify new growth channels and execute testing • A/B test creative continuously across all channels • Work with Growth Marketing Manager and Content Development teams to share insights on performance and continuously improve campaigns • Cross-Functional Collaboration • Work with operational, clinical and other teams to plan advertising campaigns and get insight on participant feedback • Data-Driven Growth & Reporting • Manage reports and dashboards to track creative and audience performance over time. • Develop strategies that focus on conversion, as well as improve top and mid-funnel campaigns to increase awareness and education • Work with cross-functional teams (marketing, tech, and operations) to drive data-backed marketing solutions • Other Responsibilities: • Manage local listings through listing management tool • Other ad hoc responsibilities as needed • Provide support to public relations efforts and communications

Job Requirements

  • You have 5+ years of experience in marketing (traditional or localized marketing, preferably in healthcare)
  • You can proactively define and recommend strategies to senior leader
  • You have a strong understanding and experience with A/B testing
  • You have excellent communication and project management skills
  • You have strong project management skills including planning resources, managing deadlines, and objectives, delivering recommendations
  • You are good with numbers, able to calculate performance of campaigns and able gather conclusions

Benefits

  • Paid Time Off (PTO) and Company Paid Holidays
  • 100% Employer paid medical, dental, and vision insurance plan options
  • Health Savings Account and Flexible Spending Accounts
  • Bi-weekly HSA employer contribution
  • Company paid Short-Term Disability and Long-Term Disability
  • 401(k) Retirement Plan, with Company Match

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