Role Description We are looking for data-driven people to own and scale our digital marketing efforts across paid advertising, social media, search, and lead generation channels. This role is responsible for developing, executing, and optimizing campaigns that drive qualified leads, customer acquisition, brand awareness, and revenue growth. You will manage advertising budgets, analyze performance data, identify growth opportunities, and continuously improve marketing effectiveness. The ideal candidate combines analytical thinking, creativity, strong execution skills, and a deep understanding of modern digital marketing platforms. We expect candidates to use AI in daily workflows across research, ideation, drafting, design iteration, quality checks, and delivery acceleration. AI usage is a core execution requirement, not optional tooling. Qualifications - 3+ years hands-on Google Ads experience (certification is a baseline, not proof of skill) - Agency background managing multiple client accounts preferred; these tend to be the stronger doers - Fluent English - Client experience in the US, Canada, Europe, or Australia (not India-only, and not Philippines-based serving only India) - Verifiable references: live client sites or campaigns we can independently screen - A doer who runs with the work; comfortable using AI in the workflow - Bonus: can automate reporting via Codex, which removes the need for a separate reporting manager Requirements - Build, launch, and manage Google Ads campaigns across Ajaia's products, starting with AI training as the first product - Own keyword and competitor research; find the actual search language buyers use, separating informational from transactional intent - Match campaigns to the right landing pages and the full sales funnel, from top-of-funnel info seekers to bottom-of-funnel conversions - Drive measurable, low-cost leads that convert, not vanity traffic - Work inside a repeatable, productized process so new products spin up by swapping product, pages, and keywords - Likely start on the Nao Medical account to prove competence, then scale to Ajaia - Can actually build ads, not just report: ad groups, settings, sitelinks, character limits, line 1/2/3 copy Benefits - Competitive base salary + performance incentives - Professional development opportunities - Paid time off (PTO)

• Medical research and copywriting • Web content • SEO/GEO strategy • Data analysis • Managing Veeva submissions, including preparing, reviewing, and coordinating content through Veeva approval workflows to ensure materials meet regulatory, legal, and medical compliance requirements • Optimizing content to improve user experience • Utilization of AI to improve our products and strategies • External meetings with clients, with opportunities to present

Role Description The SEO Specialist is responsible for developing and executing comprehensive SEO strategies across Ghobash Group and its subsidiary company websites. The role covers the full SEO spectrum: - Technical SEO - On-page SEO - Off-page SEO - Local SEO - Content-driven SEO - Emerging LLM/AI optimization The Specialist works closely with the Senior Online Specialist and subsidiary marketing teams to: - Drive qualified organic traffic - Improve conversion rates from organic channels - Deliver measurable search visibility growth across all assigned properties - Conduct comprehensive keyword research and competitive gap analysis to build strategic keyword maps by service line, funnel stage, and subsidiary; identify high-value traffic and conversion opportunities - Execute on-page optimization across all subsidiary websites including title tags, meta descriptions, headings (H1–H6), URL structures, internal linking, image alt attributes, and body content for targeted keywords - Execute ethical white-hat link-building strategies, secure high-quality backlinks, conduct backlink profile analysis, identify and disavow toxic links, and manage local business citations to build domain authority - Perform advanced technical SEO audits covering crawl optimization, indexation control, site architecture, Core Web Vitals, redirect mapping, canonical strategy, XML sitemaps, robots.txt configuration, and schema markup (local, services, FAQs, structured data for AI retrieval); collaborate with developers to implement fixes, when required - Provide detailed content briefs covering word count, heading structure, semantic coverage, FAQs, and internal linking; edit and optimize existing content for rankings and conversion; align SEO strategy with AEO and GEO requirements - Monitor and report on performance via GA4, Google Search Console, SEMrush, Screaming Frog; prepare weekly/monthly reports tracking organic traffic, keyword rankings, conversion rate from organic, local map pack visibility, backlink authority, technical health scores, and AI-driven search visibility - Optimize content for LLM/AI-driven search environments: structure content for conversational queries, align schema and formatting for AI retrieval, and develop strategies to improve visibility in generative search results (SGE, ChatGPT, Perplexity, etc.) - Manage Google Business Profile optimization, local citation consistency and local review strategies across applicable subsidiaries - Coordinate with the IT and web development team on technical SEO implementation, page speed optimization, WordPress theme/plugin compatibility, and CRO improvements; track and document all SEO changes and their measurable impact Please note that this is an offshore remote position open exclusively to candidates currently based in India. Qualifications - Bachelor’s degree in Marketing, Communications, Computer Science, or a related field - 2+ years of hands-on SEO experience covering technical, on-page, off-page, and local SEO disciplines - Proficiency in SEO tools including SEMrush, Screaming Frog, GA4, and Google Search Console - Strong understanding of search engine algorithms, ranking factors, Core Web Vitals, and WordPress SEO (themes, builders, plugins, schema) Company Description Ghobash Group capitalizes on opportunities within promising industry sectors by either acquiring existing companies or establishing new businesses. Aligned with the needs of a growing portfolio, the Group established Aban Investment to administer a host of centralized business functions (finance, legal, HR, marketing, etc.) all aimed at delivering greater cost efficiencies, value and best practices to each of its business units.

• Driving organic traffic growth for client accounts — implementing on-page SEO best practices, advanced keyword research, technical optimizations, and site structure improvements that produce measurable ranking results. • Evaluating website traffic and rankings using GA, GSC, Ahrefs, SEMrush, Screaming Frog, and GBP — identifying growth opportunities, diagnosing issues, and translating data into clear action plans. • Implementing internal linking strategies, keyword cannibalization diagnoses, competitor analyses, and full website audits — going deep into every account to find what others miss. • Developing and executing Local SEO strategies and GEO initiatives — building tactics to improve rankings in local search, Google Maps, AI Overviews, and LLM visibility. • Collaborating with SEOs, content writers, designers, and developers on new experiments, client deliverables, and ongoing optimization work — contributing to a culture of testing and continuous improvement. • Experimenting with new SEO tactics, challenging the status quo, and pushing the boundaries of what drives results — this team rewards curiosity and evidence-based thinking over industry consensus. • Attending SEO conferences and webinars, staying current on algorithm updates and emerging trends, and bringing new insights back to the team proactively. • Working directly with clients — understanding the true need behind every request, communicating findings clearly, and recommending the best path forward even when it requires challenging assumptions.