• Own execution of lifecycle flows and campaign calendars across Klaviyo. • Build and manage Klaviyo flows (triggers, conditional logic, segments, A/B tests). • Execute email and SMS campaigns, maintaining a structured marketing calendar. • Monitor performance metrics with a focus on **Revenue per Recipient (RPR)**. • Grow and optimize subscriber lists, particularly small lists (<25K). • Collaborate with leadership on creative direction; ensure timely execution. • Run small‑budget tactical paid tests (Meta/Google) with disciplined test design. • Document and iterate workflows, incorporating AI tools where appropriate.

Role Description This role has been designated as ‘Remote/Teleworker’, which means you will primarily work from home. HPE is seeking a Technical Marketing Engineer (TME) to join our Data Center Networking organization, supporting Apstra, HPE's industry-leading intent-based data center automation platform. Apstra simplifies the design, deployment, and lifecycle management of modern data center networks by allowing organizations to define their desired network intent while automating configuration, validation, and continuous operations. The platform enables customers to build highly reliable, scalable, and automated data center networks with confidence. As a Technical Marketing Engineer, you will bridge the gap between Engineering, Product Management, Marketing, and the Field. This is a highly visible role that combines deep technical expertise with exceptional communication and content development skills. You'll create compelling technical content, develop demonstrations, deliver presentations, and enable customers, partners, and field teams to successfully position and adopt Apstra. If you enjoy explaining complex technologies, building technical content, and influencing how innovative products are brought to market, this role offers an exciting opportunity to make a significant impact. Key Responsibilities - Develop technical enablement content, including presentations, solution guides, white papers, workshops, labs, and training materials. - Design, build, and maintain product demonstrations that showcase customer challenges, technical capabilities, and business outcomes. - Support field sales, systems engineering, and channel teams by providing technical expertise and creating customer-facing content. - Deliver presentations at customer meetings, internal enablement sessions, partner events, and industry conferences. - Collaborate closely with Product Management, Engineering, Marketing, and regional field organizations to support product launches and strategic initiatives. - Stay current on emerging technologies and industry trends in data center networking, automation, AI, and cloud infrastructure. - Translate complex technical concepts into clear, compelling messaging for technical and executive audiences. Qualifications - Successful candidates are naturally curious, highly collaborative, and passionate about both technology and communication. - Explains complex technical concepts clearly to audiences with varying levels of technical expertise. - Enjoys creating technical content, demos, and tools that solve real customer and field challenges. - Has a genuine passion for networking technologies and continuously expands your technical knowledge. - Is comfortable presenting to customers, partners, executives, and technical audiences. - Can manage multiple priorities independently while delivering high-quality work. - Brings thoughtful perspectives backed by technical expertise and data. - Is interested in technical marketing and enjoys helping shape product positioning and technical storytelling. Requirements - Bachelor's, Master's, or Ph.D. in Computer Science, Computer Engineering, Electrical Engineering, or a related technical field. - 8+ years of experience in Technical Marketing Engineering, Systems Engineering, Solutions Architecture, Technical Consulting, or a related customer-facing technical role. - Strong knowledge of modern data center networking technologies, including: - IP Fabrics - Spine-Leaf Architectures - BGP - EVPN/VXLAN - Hands-on experience with network automation using APIs, Python, Ansible, Terraform, or similar automation frameworks. - Experience presenting complex technical solutions to customers, partners, or field organizations. - Proven ability to build engaging product demonstrations that clearly communicate customer value and business outcomes. - Experience creating high-quality technical content, including presentations, white papers, training materials, solution guides, and technical documentation. - Excellent written and verbal communication skills. - Strong presentation skills with experience delivering technical content at customer meetings, conferences, workshops, or internal events. - Ability to develop compelling technical narratives that clearly communicate customer challenges, solutions, and business value. - Experience supporting enterprise sales organizations through technical enablement, customer presentations, solution development, or RFP responses. - Understanding of enterprise technology sales cycles and customer buying processes. - Ability to effectively prioritize multiple field requests while balancing strategic initiatives and business priorities. Preferred Qualifications - Experience with HPE Apstra or other intent-based networking platforms. - Knowledge of intent-based networking, model-driven automation, or software-defined networking technologies. - Experience with AI-assisted networking, agentic AI, or large language model (LLM) applications. - Python programming or software development experience. - Experience building automation tools, APIs, proof-of-concepts, or interactive demonstrations. - Familiarity with sales enablement platforms or content management systems. - Industry certifications such as JNCIA, JNCIS, JNCIP-DC, CCNP, CCIE, or equivalent data center networking certifications. Benefits - Health & Wellbeing: A comprehensive suite of benefits that supports physical, financial, and emotional wellbeing. - Personal & Professional Development: Programs catered to helping you reach your career goals. - Unconditional Inclusion: A commitment to inclusivity and celebrating individual uniqueness.

• Assist in executing marketing campaigns: Create campaign and promotional decks to share with sales teams, suppliers, and other stakeholders. • Compile campaign performance data and draft reports or decks to share with stakeholders. • Draft marketing updates and communications: Prepare updates for review by marketing managers to ensure regular communication across the organization. • Coordinate event logistics: Research venues, costs, and budgets. • Complete event-specific tasks, provide branding support, and address sales enablement requirements. • Manage marketing collateral: Regularly review and update marketing collateral and assets. • Organize, maintain, and update marketing collateral systems, including Teams and SharePoint. • Provide administrative support: Submit requisitions, purchase orders (PO#s), and manage Market Development Funds (MDF) requirements. • Order and maintain marketing swag inventory.

• Lead development and team execution of local marketing strategies and programs that support Consumer Tax business goals across company-owned and franchise locations • Partner across Marketing to adapt and activate integrated campaigns at the local level, ensuring alignment with business priorities and market needs • Manage field marketing and enablement programs that equip offices with tools, resources, and best practices to execute campaigns consistently and effectively • Collaborate with Retail Operations, Franchise Leadership, and Field Teams to identify local market opportunities and drive adoption of marketing initiatives • Oversee local marketing platforms, programs, and processes that support in-market execution, community engagement, and brand visibility • Support in-season performance management during peak tax periods, helping identify local market actions that improve customer acquisition and business results • Support year-round local engagement and programs to maintain local presence and increased awareness • Create and maintain field-facing communications, portals, playbooks, training materials, and marketing resources that drive clarity and consistency across markets • Partner with Analytics to monitor local marketing performance, measure program effectiveness, and identify optimization opportunities • Lead continuous improvement efforts to streamline local marketing processes, enhance field experience, and increase program effectiveness