• You take responsibility for our organic reach, our websites and the performance behind them. • Your goal is not to report rankings or write strategic papers, but to ensure more people find our solutions, use our websites and become qualified leads. • You are responsible for the ongoing development of our entire web presence: from SEO strategy to website structure to conversion optimization. • You work data-driven, make decisions based on facts and consistently implement actions. • Success for us is not "more traffic", but sustainable growth in organic visibility, more qualified visitors to our websites, increasing conversion rates and lead numbers. • You work independently, analytically and with a clear focus on impact. • You further develop our SEO strategy and implement it independently — technically, structurally and in terms of content. • You analyze rankings, search behaviour and competitors and derive concrete measures from this. • You optimize landing pages, conversion funnels and user experiences with the aim of generating more qualified leads. • You define website structures, content, features and user journeys and work closely with development, marketing and other teams. • You manage our AI-supported content process and ensure that content meets both search intent and quality standards. • You further develop existing tracking and analysis concepts and ensure a clean data foundation. • You identify optimization potential, prioritize measures and implement them consistently. • You work with clear KPIs and review the success of your measures based on measurable results.

• Design and implement the full CRO operating system: intake process, naming conventions, hypothesis documentation, prioritization scoring, brief templates, QA checklists, and retrospective reviews • Maintain a prioritized, always-active testing backlog that is never empty, never stale, and never requires a meeting to understand • Own the full test lifecycle end-to-end: ideation, brief, design, dev, QA, launch, analysis, rollout, and documentation • Write clear, actionable briefs that enable Design and Dev to execute efficiently with minimal back-and-forth • Translate every winning test into a scaled implementation and a documented learning in the Growth playbook • Build a closed-loop integration with paid media and creative so ad-side signals inform test hypotheses and test results flow back into creative strategy continuously • Own CVR across all paid media landing pages, funnels, and checkout flows, measured at the audience and channel level • Improve new customer conversion rate and NC-ROAS through targeted, high-velocity experimentation • Reduce funnel drop-off at every key step: landing page, PDP, checkout, and confirmation • Set and track weekly and monthly CVR benchmarks by channel and audience segment • Evaluate every test on revenue per visitor and contribution margin, not conversion rate alone • Track and report the FOCM impact of all major experiments with clear attribution • Design, test, and iterate on offer structures, pricing presentations, PPU sequencing, bump mechanics, and subscription framing • Partner with Paid Media to build channel-specific and audience-tailored landing experiences across Men's Head, Men's Body, Women's, Meta, TikTok, prospecting, and retargeting • Establish a structured reporting cadence: weekly test pipeline updates, monthly CRO performance reviews, and quarterly roadmap planning • Translate CRO insights into creative briefs, offer recommendations, and UX direction for Design and Performance Creative • Push back on shiny object syndrome with data

Role Description The Course Conversion Specialist is responsible for providing courseware conversion support. - Provide courseware conversion support, as required. - Convert existing online training learning asset files from one authoring tool (Composica) to another (Lectora) in order to sustain the Warfighting Acquisition University online training portfolio. - Identify and report deficiencies to the team lead in converted online training learning assets for future maintenance efforts, as required. - Conduct data gathering and reporting to monitor and communicate progress, timeliness, and efficacy of the conversion process. - Other duties as assigned. Qualifications - Bachelor’s Degree required. - Experience may be used in lieu of education requirements. - Must have 3+ years of experience with: - Conducting courseware conversions. - Composica. - Lectora. - Must be a US citizen. - Background check required. - Successfully pass background and drug screening. Requirements - Experience with Section 508 accessibility standards with regard to online training (preferred). - Experience conducting quality assurance using customer-established requirements (preferred). - Ability to meet minimum security clearance requirements. - Ability to follow prescribed processes to complete learning asset conversion and document processes and outcomes for each learning asset. - Exceptional written and verbal communication skills that include the ability to interact with a wide variety of key stakeholders to ensure timely responses for all communications and deliverables across all projects. - Strong understanding of adult learning theory. - Superb planning, coordination, and organizational skills. - Results-driven with a positive attitude and a high degree of initiative and responsiveness. - Ability to multitask, meet tight deadlines, and attend to details while staying focused on key priorities and management. - Ability to work nights, weekends, and holidays as required. - Ability to travel up to 10%. Benefits - Broad range of benefits offered to team members. - Positive and supportive culture that encourages team members to do their best work every day. - Well-being programs and flexibility to make daily choices for a healthy, centered, confident, and aware lifestyle. - Opportunities for professional development and growth throughout careers.

• Conduzir o ciclo completo de CRO: identificação de oportunidades, formulação de hipóteses, priorização, desenho de testes, execução e análise de resultados. • Planejar, executar e analisar testes A/B, A/B/n e multivariados, garantindo rigor estatístico (significância, poder do teste, tamanho de amostra) e leituras confiáveis dos resultados. • Mapear e documentar a jornada do usuário, identificando pontos de fricção, abandono e oportunidades de otimização ao longo do funil. • Definir e manter o data layer e os planos de tagueamento (measurement plans), assegurando uma coleta de dados consistente e confiável. • Implementar e dar manutenção em rastreamento via Google Tag Manager, GA4 e demais ferramentas de coleta e análise. • Construir dashboards, relatórios e análises que traduzam dados em recomendações acionáveis para os times de produto, marketing e UX. • Colaborar com squads multidisciplinares (Produto, UX/UI, Engenharia, Marketing) para implementar variações de teste e priorizar o roadmap de experimentação. • Disseminar a cultura de experimentação e tomada de decisão baseada em dados na organização.