• Conduct digital maturity diagnosis of the client’s Martech stack: map platforms, current vs. potential usage, identify critical gaps and quick-win opportunities • Develop CRM evolution strategy — moving from journey-rule-based CRM to an intelligent transactional CRM with real-time responsiveness and cross-channel consistency • Perform full audit of active journeys in Salesforce Marketing Cloud and/or Adobe Journey Optimizer: assess multichannel coverage, existing automations and evolution opportunities for multi-product profiles • Activate and maximize the potential of underutilized tools (e.g., Salesforce Personalization, Adobe Real-Time CDP) — identifying quick personalization wins based on behavioral profiles • Create a Multi-BU orchestration framework to avoid cannibalization between business units targeting the same customer, prioritizing products by propensity and relationship context • Map multi-product strategy: define which financial offer or product to activate for each segment, integrated with propensity scores and NBA engine • Build a Martech platform roadmap: from current state to integrated omnichannel personalization with Data Cloud, AEP, NBA and generative AI (AgentForce / Adobe Sensei) • Present executive recommendations to technology and business stakeholders, translating technical insights into business impact • Collaborate with Data Scientists, CDP Architects and CRM Specialists to ensure strategy and execution are aligned

• Conduct in-depth value discovery with clients • Build and present compelling, data-backed business cases and ROI models • Lead the development of board- and C-level ready narratives • Partner closely with sales leadership, revenue enablement, and product teams • Quantify outcomes and define realized value post-sale

• Design, develop, and maintain automation frameworks (UI, API, and mobile). • Write and execute complex automated test scripts using tools such as Selenium, Cypress, Appium, or similar. • Perform hands-on testing (functional, regression, integration, performance, security) when needed to ensure release readiness. • Conduct API and backend testing (Postman, RestAssured, SQL queries, stored procedures validation). • Investigate production issues, perform root cause analysis, and propose permanent fixes. • Optimize test execution pipelines within CI/CD (Jenkins, Azure DevOps, GitLab CI). • Ensure non-functional testing (performance, load, security) is embedded into delivery cycles. • Develop reusable test components and share them across teams. • Act as the technical escalation point for QA team members, guiding them in troubleshooting and debugging.

• Serve as the primary clinical applications resource for customers throughout onboarding, implementation, and ongoing platform utilization. • Build trusted relationships with physicians, nurses, clinical staff, administrators, and operational stakeholders. • Conduct customer training sessions and provide ongoing education to support successful user adoption. • Assess clinical workflows and recommend best practices for platform utilization and optimization. • Partner with customers to identify operational challenges and align software capabilities with clinical and business objectives. • Investigate and document user-reported application issues and coordinate resolution with Product and Engineering teams. • Translate customer feedback and workflow requirements into actionable recommendations for internal stakeholders. • Support application configuration, user setup, workflow customization, and platform optimization activities. • Monitor customer engagement and proactively identify opportunities to improve adoption, utilization, and satisfaction. • Collaborate with Product, Engineering, Clinical, and Customer Success teams to ensure a seamless customer experience. • Assist with implementation planning, go-live support, and post-deployment follow-up activities. • Serve as an advocate for customers while balancing organizational goals and product strategy.