• Managing and optimizing paid search and social media advertising campaigns — delivering higher ROI and lower cost per conversion for automotive dealership clients across Google Ads and Meta Ads platforms. • Evaluating website traffic and paid accounts daily — identifying opportunities for improvement and implementing campaign and account audits with precision and speed. • Managing budget pacing across campaigns — allocating spend consistently throughout the month to maximize performance without exceeding monthly budgets. • Generating performance reports from Google Ads and Meta — including keyword reports, Meta reporting, and current ad creative — for submission and client review. • Conducting client calls to gather information, present SEM and social strategies, and communicate campaign results clearly and confidently. • Communicating with OEM support representatives to manage reimbursement claims — reviewing OEM requirements, gathering materials, and submitting claims accurately and on time. • Utilizing photo editing tools to create display ad mockups for client websites — supporting the creative side of campaign execution. • Using Google Ads, Google Analytics, Google Data Studio, Google Tag Manager, Google Merchant Center, and Meta Ads Manager to analyze data, set up conversions, manage product feeds, and drive campaign improvements. • Collaborating with SEOs, content writers, designers, and developers on new experiments, client work, and ongoing campaign optimization — contributing to a culture of testing and continuous improvement.

Role Description Our client is a rapidly growing multi-location home services company operating across multiple U.S. markets. They are seeking an experienced PPC Specialist to own paid media performance across Google Ads, Local Services Ads (LSA), Meta Ads, and landing page optimization. This is a hands-on role for someone who enjoys managing significant advertising budgets, improving lead generation performance, and driving measurable business results. Key Responsibilities - Google Ads & Local Services Ads (LSA) - Manage Google Ads MCC accounts across multiple locations - Optimize Search campaigns, bidding strategies, keywords, and ad copy - Manage and monitor Local Services Ads (LSA) performance - Conduct search term analysis and negative keyword management - Improve lead volume while reducing cost per lead - Manage campaign budgets and performance pacing - Landing Page Optimization - Manage and optimize Unbounce landing pages - Conduct A/B testing on headlines, forms, CTAs, and layouts - Improve conversion rates across service areas and markets - Build new location-specific and service-specific landing pages - Performance Reporting - Create weekly and monthly paid media reports - Track: - Cost Per Lead (CPL) - Cost Per Booked Job - Conversion Rate - ROAS - Identify performance trends and optimization opportunities - Provide actionable recommendations to leadership - Meta Ads (Preferred) - Manage Facebook and Instagram advertising campaigns - Build and maintain audience targeting strategies - Support lead generation, engagement, and awareness campaigns - Collaborate on creative development and testing Qualifications - 3+ years of hands-on PPC management experience - Strong Google Ads experience including Search and Local Services Ads (LSA) - Experience managing multi-location or franchise-style accounts - Experience with Google Ads MCC structures - Experience using landing page platforms such as Unbounce or Instapage - Comfortable managing large monthly advertising budgets - Strong analytical and reporting skills - Ability to identify issues, develop solutions, and execute improvements independently Preferred Qualifications - Home services, plumbing, HVAC, roofing, restoration, or similar industry experience - Experience with Google Business Profile (GBP) - Familiarity with call tracking platforms such as CallRail or CallTrackingMetrics - Experience with pay-per-lead platforms - Basic HTML/CSS knowledge - Experience leveraging AI tools and marketing automation platforms What Success Looks Like - Increased lead volume across multiple markets - Reduced cost per lead and cost per booked job - Strong budget management and allocation decisions - Continuous testing and optimization of campaigns and landing pages - Data-driven recommendations that improve overall marketing performance Ideal Candidate - Proactive and highly accountable - Comfortable managing multiple campaigns and markets simultaneously - Strong problem-solving mindset - Results-oriented and data-driven - Continuously learning and adapting to platform updates - Thrives in a fast-growing environment

• Full ownership and execution of performance marketing via paid social platforms • Effectively executing builds and production A-Z with redundancy across channels • Lead execution of optimizations concerning performance improvements relative to goals • Effectively own strategic communication internally and externally for clients and client teams • Excellent marketing and business strategy acumen • Ownership of performance reporting and strategy communication • Operating as an effective member of the team for both department and account teams • Employ AI technologies to enhance and optimize business processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Role Description We are seeking an execution-focused, analytical Paid Social Coordinator to provide scalable optimization and management support for a portfolio of 4 to 7 mid-market and enterprise E-commerce accounts. Reporting directly to a Senior Strategist as their sole direct report, this is a non-client-facing position focused entirely on backend platform excellence, media metrics, and reporting insights. This role is ideal for a highly reliable, detail-oriented buyer who thrives inside the ad managers, takes pride in error-free tactical execution, and can clearly translate platform performance data into actionable insights for client decks. Key Responsibilities - Handle day-to-day hands-on optimizations, including managing bids, daily pacing updates, budgets, and operational platform modifications. - Coordinate and execute flawless campaign launches and in-platform management across multiple channels. - Pull performance reports and write clear, data-driven performance insights using platforms like GA4, Shopify, and Looker dashboards to explain the “why” behind campaign results. - Proactively identify and flag optimization or scaling opportunities across assigned accounts to the Senior Strategist. - Support creative analysis by leveraging tools like Motion to evaluate asset performance, and assist with writing Meta/TikTok ad copy roughly once per week (AI tools permitted as a resource). Qualifications - 3+ years of professional hands-on media buying experience focused heavily on paid social platforms. - Demonstrate a strong, required background in E-commerce marketing, with a proven track record managing accounts with $100K+ in monthly ad spend. - Possess deep technical comfort working directly inside Meta Ads Manager and TikTok Ads Manager (Snapchat, Pinterest, LinkedIn, Youtube or Reddit experience is a major plus). - Communicate with strong written and verbal English skills to collaborate seamlessly with internal U.S. team members and write polished performance summaries. Benefits - Salary: $3,000 USD per month (with flexibility for higher offers depending on depth of experience). - Comprehensive Health Insurance: Access to premium global health insurance coverage. - Flexible Time Off (FTO): Trust-based, flexible time off policy. - Observed Holidays: 10 paid U.S. federal holidays off (New Year's Day, MLK Day, Presidents' Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Indigenous Peoples Day, Veterans Day, Thanksgiving). Eligibility Criteria - This position is only open to candidates residing in Latin American (LATAM) countries, such as: 🇦🇷 🇧🇷 🇨🇱 🇨🇴 🇨🇷 🇩🇴 🇪🇨 🇸🇻 🇬🇹 🇭🇳 🇲🇽 🇳🇮 🇵🇦 🇵🇾 🇵🇪 🇺🇾 🇻🇪. - ❌ Applications from candidates outside LATAM (including the U.S. and other regions) will not be considered. - 📄 Resumes must be submitted in English. - 🚫 Applications that do not meet these criteria will be automatically rejected.