• Own the strategy and end-to-end execution of our email marketing, automated nurturing, webinar programs, and newsletters across prospect, customer, and channel-partner audiences. • Lead our high-visibility virtual event program and digital summits that educate the market and capture high-intent demand. • Oversee email operations and performance, including content, design, segmentation, and deliverability, so our threat intelligence reaches the right audience at the right time. • Partner with the social team to execute and promote our LinkedIn Newsletter and LinkedIn Live broadcasts to maximize reach. • Apply AI tools across the demand gen stack to speed campaign creation, personalize content, analyze engagement, and improve targeting. • Work closely with Marketing Operations and the BDR team to ensure seamless lead flow, fast follow-up, and continuous feedback loops. • Manage vendor relationships and budget to maximize return on demand gen spend. • Set a high bar for execution and share playbooks and best practices across the marketing team.

• Lead SEM strategy, performance, and team development across a portfolio of DTC and ecommerce clients. • Oversee end-to-end planning, execution, and optimization of paid search initiatives across Google Ads, Microsoft Ads, and emerging platforms. • Monitor and report on key performance metrics, including conversion rates, CPA, and ROAS. • Facilitate successful onboarding of new clients, developing initial digital marketing strategies. • Build and maintain strong client relationships and contribute to business development efforts. • Manage a full team of direct reports at various levels, fostering a positive environment.

• Responsible for end-to-end campaign management of lower funnel performance marketing of clients • Managing performance and social marketing strategies for Retail businesses • Managing budgets and executing Paid and Social Media campaigns to meet ROI targets • Set up and execute customer acquisition, retention, engagement and retargeting online campaigns across various channels • Optimize campaigns to maximize ROI through A/B tests, data analysis, identifying trends and insights • Counsel clients’ PPC Managers on how to grow strongly in their Paid Media channels • Define campaign strategies and deliver plans that exceed clients’ ROI

Role Description We are looking for data-driven people to own and scale our digital marketing efforts across paid advertising, social media, search, and lead generation channels. This role is responsible for developing, executing, and optimizing campaigns that drive qualified leads, customer acquisition, brand awareness, and revenue growth. You will manage advertising budgets, analyze performance data, identify growth opportunities, and continuously improve marketing effectiveness. The ideal candidate combines analytical thinking, creativity, strong execution skills, and a deep understanding of modern digital marketing platforms. We expect candidates to use AI in daily workflows across research, ideation, drafting, design iteration, quality checks, and delivery acceleration. AI usage is a core execution requirement, not optional tooling. Qualifications - 3+ years hands-on Google Ads experience (certification is a baseline, not proof of skill) - Agency background managing multiple client accounts preferred; these tend to be the stronger doers - Fluent English - Client experience in the US, Canada, Europe, or Australia (not India-only, and not Philippines-based serving only India) - Verifiable references: live client sites or campaigns we can independently screen - A doer who runs with the work; comfortable using AI in the workflow - Bonus: can automate reporting via Codex, which removes the need for a separate reporting manager Requirements - Build, launch, and manage Google Ads campaigns across Ajaia's products, starting with AI training as the first product - Own keyword and competitor research; find the actual search language buyers use, separating informational from transactional intent - Match campaigns to the right landing pages and the full sales funnel, from top-of-funnel info seekers to bottom-of-funnel conversions - Drive measurable, low-cost leads that convert, not vanity traffic - Work inside a repeatable, productized process so new products spin up by swapping product, pages, and keywords - Likely start on the Nao Medical account to prove competence, then scale to Ajaia - Can actually build ads, not just report: ad groups, settings, sitelinks, character limits, line 1/2/3 copy Benefits - Competitive base salary + performance incentives - Professional development opportunities - Paid time off (PTO)