• Dive into Kit's onboarding and product and meet the team through Get-To-Know-You (GTKY) calls • Get access to HubSpot, pipeline dashboards, and GTM tools like Gong and Intercom • Sit in on active deals with both AEs to understand where things stand • Take ownership of a set of open opportunities and close deals • Get oriented on your territory and account assignments • Establish a coaching rhythm with your team members • Audit the current pipeline — identify what's real, what's stalled, and where the gaps are • Establish a repeatable coaching cadence — deal reviews, call coaching, pipeline accountability • Partner with Marketing on event strategy, ABM targeting, and follow-up • Build a pitch and positioning motion around Creator Pro that drives a higher percentage of Pro deals

• Lead sales strategy and execution for key ethnic retail chains (e.g., Asian supermarkets) across the U.S. • Develop tailored business plans by account and region to drive distribution, velocity, and brand visibility • Own and manage direct relationships with national and regional buyers, category managers, and distributors • Ensure strong in-store presence through merchandising programs, pricing execution, and shelf compliance • Build and manage relationships with ethnic distributors and store accounts • Drive and monitor in-store execution, including new item launches, price changes, and seasonal displays • Maintain accurate sales forecasts and collaborate with supply chain and operations to ensure product availability • Monitor competitive activity, pricing, and merchandising trends in the ethnic channel

• Lead, Inspire, and Build Exceptional Teams • Own Divisional Performance and Market Execution • Be Present, Strategic, and Hands-On • Drive Operational Rigor and Sales Excellence • Enable Strategic Alignment and Cross-Functional Partnership • Recruit and Develop Future Leaders

• Develop and implement comprehensive sales strategies to drive growth in the foodservice sector. • Identify and capitalize on opportunities to expand the company’s presence in the foodservice industry. • Build and maintain strong relationships with key customers, distributors, and industry partners. • Conduct market research and analysis to identify trends, competitive landscape, and growth opportunities. • Drive revenue growth and profitability by achieving sales targets and managing expenses. • Collaborate with marketing, product development, and supply chain teams to align sales strategies with business objectives. • Prepare regular sales reports, forecasts, and presentations for senior management.