CRM, Lifecycle Marketing Manager
Location
Brazil
Posted
1 day ago
Salary
0
Seniority
Senior
Job Description
CRM, Lifecycle Marketing Manager
Uplift People Consulting
• Own all email and SMS marketing execution in Klaviyo: campaign calendar, segmentation, A/B testing, deliverability, and performance reporting • Build, maintain, and optimize lifecycle flows including dunning/failed payment recovery, pre-rebill engagement, win-back, cross-sell, gift-to-paid conversion, and new subscriber onboarding • Manage audience segmentation across subscriber types (paid, gift, promo) with different communication strategies for each based on their lifecycle stage and churn profile • Design and execute retention-focused campaigns that reduce voluntary churn and increase subscriber lifetime value • Run the affiliate program: recruit and onboard affiliates, manage communications, track performance, and optimize incentive structures • A/B test subject lines, send times, content, offers, and flow logic with statistical rigor — not just gut feel • Monitor and report on email/SMS channel performance (open rates, click rates, conversion rates, revenue attribution, list health) with written analysis, not just dashboards • Coordinate with the creative team on email and SMS asset needs, providing performance data to inform what gets produced next • Proactively flag deliverability issues, list hygiene problems, and engagement drop-offs before they become crises • Support broader growth initiatives by leveraging the email list (1.6M+ contacts) as a high-leverage owned audience channel
Job Requirements
- Minimum 3 years hands-on experience managing email and SMS marketing in Klaviyo (not just "familiar with", you should be building flows, writing segmentation logic, and debugging deliverability issues)
- Demonstrated experience building lifecycle/retention flows for a subscription or recurring revenue business (dunning, win-back, pre rebill engagement, onboarding sequences)
- Experience with audience segmentation beyond basic demographics: behavioral triggers, purchase history, subscriber type, lifecycle stage
- Track record of measurably improving retention metrics (churn reduction, reactivation rates, LTV increases) through lifecycle marketing
- Experience running A/B tests on email/SMS with structured methodology and documented results
- Strong written communication in English for reporting, creative briefs, and cross team coordination
- Self directed problem solver who surfaces issues before being asked
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• Owning the full customer lifecycle strategy, including onboarding, activation, retention, reactivation, and loyalty initiatives. • Designing, executing, and optimising segmented email, SMS, and push notification campaigns. • Building and managing automated customer journeys to improve engagement, retention, and lifetime value. • Developing data-driven customer segmentation strategies based on behavioural, transactional, and engagement data. • Conducting A/B testing and performance analysis to continuously improve campaign effectiveness. • Monitoring key CRM and retention metrics and providing actionable insights to stakeholders. • Collaborating closely with product, marketing, and operations teams to enhance the overall customer experience. • Managing customer communications and ensuring messaging remains relevant, personalised, and timely. • Owning customer support quality standards, response processes, and service-level expectations. • Identifying common customer pain points and working cross-functionally to improve customer satisfaction and reduce churn. • Leveraging customer feedback and behavioural insights to influence product improvements and retention strategies.
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