TalentXD

• Developing and executing the company's paid acquisition strategy across Google, Meta, programmatic display, affiliate, and other performance marketing channels. • Planning, launching, managing, and continuously optimising paid media campaigns to maximise customer acquisition and return on ad spend. • Owning paid media budgets, bid strategies, and channel allocation to achieve sustainable and scalable growth. • Monitoring, analysing, and reporting on key performance metrics including CAC, ROAS, LTV, CPA, conversion rates, and overall marketing efficiency. • Designing and executing A/B tests across creatives, audiences, landing pages, and campaign structures to continuously improve performance. • Building robust attribution models and leveraging analytics tools to identify growth opportunities and optimise marketing investments. • Collaborating closely with product, design, and content teams to develop high-performing creative assets and landing page experiences. • Identifying and scaling new acquisition channels while continuously evaluating emerging platforms and advertising opportunities. • Working with external partners, affiliate networks, and advertising platforms to maximise campaign effectiveness. • Maintaining a strong understanding of market trends, competitor activity, and platform updates within digital advertising. • Providing regular performance reporting and strategic recommendations to senior leadership based on data-driven insights. • Taking full ownership of the performance marketing numbers that drive user acquisition and business growth.

• Own the affiliate budget and investment strategy. • Develop and execute the affiliate acquisition and growth strategy for a new market launch, focusing on quality traffic and long-term ROI. • Build, manage, and nurture strong relationships with key affiliates and media partners. • Negotiate competitive commercial agreements and commission structures to maximise profitability. • Monitor, analyse, and optimize affiliate performance against KPIs including FTDs, eCPA, and LTV. • Collaborate closely with internal teams (product, CRM, content, design) to deliver affiliates the creative assets, insights, and campaigns they need to succeed. • Stay ahead of market trends, competitor activity, and emerging opportunities within the iGaming space. • Develop forecasting models for acquisition, CPA, revenue share, and player value. • Build reporting frameworks and dashboards to drive data-led decision making. • Analyse traffic quality, player cohorts, retention trends, and LTV across affiliate partners. • Make commercial recommendations based on performance data and market opportunities. • Establish KPI frameworks for affiliate performance and partner profitability.

• Owning the full customer lifecycle strategy, including onboarding, activation, retention, reactivation, and loyalty initiatives. • Designing, executing, and optimising segmented email, SMS, and push notification campaigns. • Building and managing automated customer journeys to improve engagement, retention, and lifetime value. • Developing data-driven customer segmentation strategies based on behavioural, transactional, and engagement data. • Conducting A/B testing and performance analysis to continuously improve campaign effectiveness. • Monitoring key CRM and retention metrics and providing actionable insights to stakeholders. • Collaborating closely with product, marketing, and operations teams to enhance the overall customer experience. • Managing customer communications and ensuring messaging remains relevant, personalised, and timely. • Owning customer support quality standards, response processes, and service-level expectations. • Identifying common customer pain points and working cross-functionally to improve customer satisfaction and reduce churn. • Leveraging customer feedback and behavioural insights to influence product improvements and retention strategies.

• Developing and executing the company’s marketing strategy across brand, user acquisition, retention, and lifecycle marketing. • Owning growth performance metrics and driving sustainable customer acquisition through both paid and organic channels. • Building, managing, and mentoring the marketing team while fostering a high-performance culture. • Managing marketing budgets, resource allocation, and growth investments to maximise ROI. • Establishing scalable operational processes, systems, and workflows that support rapid company growth. • Working closely with founders and leadership to define strategic priorities and execute company objectives. • Driving cross-functional collaboration between product, marketing, operations, compliance, and external partners. • Analysing performance data, market trends, and customer insights to inform decision-making and growth initiatives. • Taking ownership of key operational functions, ensuring efficient execution across a distributed remote team. • Identifying new market opportunities, growth channels, partnerships, and revenue-generating initiatives. • Supporting fundraising, investor communications, and strategic planning activities as required. • Leading special projects and company-wide initiatives in a fast-moving startup environment.

• Building, managing, and optimising affiliate accounts while maintaining strong, long-term partner relationships. • Identifying, prospecting, and onboarding new commercial partners to expand the network. • Driving revenue growth by identifying, negotiating, and closing high-value commercial opportunities. • Collaborating with internal teams (product, content, marketing) to align campaigns and promotional offers. • Monitoring market trends and competitor activity to identify strategic opportunities for growth. • Managing inbound sales leads and optimising the conversion funnel to maximise acquisition. • Providing regular reporting on sales performance, partnership metrics, and market insights to stakeholders. • Supporting the overall commercial strategy through new initiatives, products, and growth channels. • Representing the company at international conferences, networking events, and industry trade shows. • Taking ownership of ad hoc commercial and operational projects as required.

• Owning and executing the performance marketing strategy, scaling paid media campaigns across multiple channels (Google Ads, Meta Ads, TikTok, Programmatic, Native Advertising, Display, Video, etc.). • Managing and optimising high-budget marketing campaigns (€500K+ per month) for iGaming and financial services, with a primary focus on the US market. • Developing and overseeing media buying strategies tailored for US-regulated markets, ensuring compliance with state-by-state online gambling and sports betting regulations. • Managing relationships with agency clients, ensuring effective collaboration, reporting, and execution of high-performance campaigns. • Leveraging data and BI tools (Google Analytics, Looker, Tableau, Power BI) to track, analyse, and optimise marketing performance. • Implementing and refining affiliate tracking systems (HasOffers, Tune, Cake, Everflow) to enhance campaign effectiveness. • Leading the full customer acquisition funnel, optimising landing pages, conversion paths, and user experience through A/B testing. • Scaling and managing a team of at least five marketing professionals, including in-house specialists, freelancers, and agency partners. • Building and maintaining strong partnerships with key operators, affiliates, and media buying platforms in the iGaming industry. • Implementing rigorous testing frameworks (A/B & multivariate testing) to improve campaign efficiency and maximise ROI. • Monitoring and dynamically adjusting marketing budgets based on performance data and business goals. • Developing and delivering high-impact presentations with campaign insights, performance analysis, and strategic recommendations for internal and external stakeholders. • Staying ahead of industry trends to continuously refine and innovate marketing strategies, particularly in the fast-evolving US gambling market.

• Set up, manage, and optimize paid media campaigns across channels like Google Ads, Meta Ads, and TikTok. • Monitor campaign performance daily, making data-driven adjustments to improve ROI and achieve CPA/ROAS targets. • Conduct A/B testing on ad creatives, landing pages, and audience targeting to improve conversion rates. • Analyze campaign data using tools like Google Analytics to identify trends, issues, and growth opportunities. • Collaborate with designers and content teams to develop compelling ad copy and creatives. • Report on key performance metrics to internal stakeholders, providing clear insights and recommendations. • Assist in optimizing the customer acquisition funnel by analyzing user journeys and identifying areas for improvement. • Stay up-to-date with new platform features, industry trends, and best practices in paid media.

• Drive new business acquisition across iGaming operators and brands • Leverage an existing and active operator network to generate immediate commercial opportunities • Sell and negotiate prepaid affiliate campaigns alongside revenue share and hybrid models • Build, manage, and grow long-term, high-value commercial relationships • Own the full sales cycle from prospecting through to deal closure • Maintain and develop a strong revenue pipeline focused on long-term value creation • Work closely with internal performance, data, and media buying teams to align commercial strategy with traffic capabilities • Position VIP traffic solutions and performance-driven acquisition strategies across channels, including Facebook, PPC, SMS, and paid media • Represent the business professionally in commercial discussions with operators, partners, and affiliates • Identify market trends and proactively act on new growth opportunities.

• Build and maintain strong, long-term relationships with clients, understanding their business goals and hiring needs. • Identify, engage, and nurture relationships with high-calibre candidates within the iGaming industry. • Manage the full recruitment lifecycle, from sourcing and screening to placement and post-placement follow-up. • Prepare and guide candidates through each stage of the interview process, ensuring a positive experience. • Develop new business opportunities through proactive networking and relationship management. • Maintain a strong talent pipeline for both active and future roles. • Stay informed about industry trends, salary benchmarks, and market dynamics to support effective hiring strategies. • Represent TalentXD at industry events and networking opportunities, promoting our values and expanding our reach. • Uphold the highest ethical and professional standards, ensuring transparency, respect, and fairness in every interaction.

• Full ownership of game quality across the entire development lifecycle • Develop, define, and evolve game concepts, themes, and core mechanics • Lead decision making on game vision and mechanics in close collaboration with the Chief Product Officer • Own and manage the game roadmap, including planning, communication, updates, and follow ups • Create, maintain, and approve Game Design Documents and all supporting game documentation • Oversee game mathematics and mechanics from requirements through to final approval • Create and maintain bet level tables for each game • Act as the main point of contact for internal stakeholders regarding game releases and roadmap planning • Collect stakeholder feedback, manage approvals, and ensure alignment before release • Provide clear and timely information to the Marketing team ahead of upcoming game launches • Own the quarterly roadmap and ensure successful execution against agreed priorities • Communicate a clear creative and product vision to the Art team, approving concepts together with the Chief Product Officer • Work closely with the Art Manager to review and approve assets, symbols, and logos • Translate stakeholder feedback into actionable tasks in collaboration with the Game Delivery Manager and Delivery Manager • Oversee User Acceptance Testing for each game prior to release • Review and provide input on sound design to ensure alignment with the overall game vision • Support Business Account Management with materials and information as required • Conduct final game reviews before release to ensure all stakeholders are aligned and satisfied.