Uplift People Consulting

• Own all email and SMS marketing execution in Klaviyo: campaign calendar, segmentation, A/B testing, deliverability, and performance reporting • Build, maintain, and optimize lifecycle flows including dunning/failed payment recovery, pre-rebill engagement, win-back, cross-sell, gift-to-paid conversion, and new subscriber onboarding • Manage audience segmentation across subscriber types (paid, gift, promo) with different communication strategies for each based on their lifecycle stage and churn profile • Design and execute retention-focused campaigns that reduce voluntary churn and increase subscriber lifetime value • Run the affiliate program: recruit and onboard affiliates, manage communications, track performance, and optimize incentive structures • A/B test subject lines, send times, content, offers, and flow logic with statistical rigor — not just gut feel • Monitor and report on email/SMS channel performance (open rates, click rates, conversion rates, revenue attribution, list health) with written analysis, not just dashboards • Coordinate with the creative team on email and SMS asset needs, providing performance data to inform what gets produced next • Proactively flag deliverability issues, list hygiene problems, and engagement drop-offs before they become crises • Support broader growth initiatives by leveraging the email list (1.6M+ contacts) as a high-leverage owned audience channel

• Own day to day execution and optimization of paid media for a subscription ecommerce company that is scaling its growth marketing function. • Take full ownership of Meta Ads account: restructure campaigns, consolidate to CBO, clean audience targeting, fix exclusion lists, and establish a sustainable account architecture. • Execute a structured creative testing framework with defined pass/watch/kill thresholds and documented results. • Monitor and optimize toward blended ROAS targets (current floor: 2.0x, target: 2.5x) while scaling spend. • Produce weekly channel performance reports with spend, ROAS, CPA, CTR, CVR, and creative performance breakdowns. Reports must include analysis, not just numbers. • Manage audience exclusions, customer match lists, and lookalike builds. Proactively maintain list freshness rather than waiting to be asked. • Coordinate with creative team and external agencies on asset needs, providing performance data to inform what gets produced next. • Flag performance anomalies, budget pacing issues, tracking discrepancies, and attribution problems proactively. • Diagnose post click conversion issues by connecting ad platform data to landing page and checkout performance. • Maintain campaign naming taxonomy and organizational standards across all accounts.

• Identify, prospect, and acquire new customers • Build a strong pipeline through cold outreach and networking • Gain proficiency with LinkedIn Sales Navigator and similar tools • Engage and influence key stakeholders to drive growth

• We're hiring a VP/Director of Wholesale to own our client's wholesale business end-to-end and manage Amazon as a critical secondary channel. • This role leads commercial strategy, buyer relationships, sell-in, sell-through, and joint business planning across Walmart, Academy, Dick's Sporting Goods, and the pipeline of accounts we're actively pursuing. • You set the vision for how Company sells into our wholesale accounts. • You own revenue and margin targets across the account base. • You're the primary relationship holder with category managers and buying teams at our top accounts. • You run line reviews, negotiate programs, manage promotional calendars, and resolve escalations. • You prioritize and close the next wave of wholesale expansion, including accounts already in active pipeline and new opportunities you identify. • You work with buying teams on forecasting, replenishment, in-store execution, and post-mortem analysis. • You reduce chargebacks, improve fill rates, and build the operational discipline that makes us a preferred vendor to our accounts. • You own our Amazon business, including assortment strategy, content, advertising performance, and inventory planning. • You partner with sourcing on assortment and costing, with operations on S&OP and inventory, with finance on pricing and margin, and with product development on what we bring to wholesale next.