• Owning the full customer lifecycle strategy, including onboarding, activation, retention, reactivation, and loyalty initiatives. • Designing, executing, and optimising segmented email, SMS, and push notification campaigns. • Building and managing automated customer journeys to improve engagement, retention, and lifetime value. • Developing data-driven customer segmentation strategies based on behavioural, transactional, and engagement data. • Conducting A/B testing and performance analysis to continuously improve campaign effectiveness. • Monitoring key CRM and retention metrics and providing actionable insights to stakeholders. • Collaborating closely with product, marketing, and operations teams to enhance the overall customer experience. • Managing customer communications and ensuring messaging remains relevant, personalised, and timely. • Owning customer support quality standards, response processes, and service-level expectations. • Identifying common customer pain points and working cross-functionally to improve customer satisfaction and reduce churn. • Leveraging customer feedback and behavioural insights to influence product improvements and retention strategies.

• Running virtual trainings with Polish-speaking customers, guiding them through the Root Platform (onboarding, data collection workflows, reporting features) • Supporting customer projects during active data collection phases — answering questions, ensuring data quality, and driving completion • Acting as a trusted point of contact for Polish-speaking users (primarily agricultural stakeholders), helping them navigate the platform and understand its value • Flagging risks and opportunities to the internal Customer Success team, including churn signals, product feedback, and user engagement patterns

• Excution des campagnes • Concevoir et excuter des campagnes courriel et des flux de travail marketing • Grer la segmentation et les listes de campagnes • Coordonner les contenus de campagnes et les pages datterrissage • Sassurer que le suivi des campagnes et les paramtres UTM sont correctement configurs • Automatisation marketing et CRM • Grer les workflows, formulaires et automatisations HubSpot • Maintenir lintgrit et la structure des donnes CRM • Grer les tapes du cycle de vie et le routage des leads • Maintenir les dossiers de contacts marketing jour • Surveiller les mtriques de conversion du tunnel de vente • Sassurer que lattribution marketing est exacte • Agir comme partenaire oprationnel marketing auprs du directeur des revenus • Soutenir les exprimentations et optimisations marketing • Contribuer lamlioration continue des systmes et processus marketing

• Campaign execution • Design and execute email campaigns and marketing workflows • Manage segmentation and campaign lists • Coordinate campaign content and landing pages • Ensure campaign tracking and UTM parameters are correctly configured • Marketing automation and CRM • Manage HubSpot workflows, forms, and automations • Maintain CRM data integrity and structure • Manage lifecycle stages and lead routing • Keep marketing contact records up to date • Marketing data and reporting • Track campaign performance and marketing KPIs • Create and maintain marketing dashboards • Monitor funnel conversion metrics • Ensure marketing attribution is accurate • Data and contact management • Enrich contacts and companies using ZoomInfo • Maintain data quality through regular audits and clean-ups • Support creation and segmentation of ABM lists • Strategic support • Act as an operational marketing partner to the Revenue Director • Support marketing experiments and optimizations • Contribute to continuous improvement of marketing systems and processes