Connecting iGaming Talent with Integrity and Excellence
CRM & Customer Success Lead
Location
Nevada + 2 moreAll locations: Nevada | New Jersey | Pennsylvania
Posted
1 day ago
Salary
0
Seniority
Senior
Job Description
CRM & Customer Success Lead
TalentXD
• Owning the full customer lifecycle strategy, including onboarding, activation, retention, reactivation, and loyalty initiatives. • Designing, executing, and optimising segmented email, SMS, and push notification campaigns. • Building and managing automated customer journeys to improve engagement, retention, and lifetime value. • Developing data-driven customer segmentation strategies based on behavioural, transactional, and engagement data. • Conducting A/B testing and performance analysis to continuously improve campaign effectiveness. • Monitoring key CRM and retention metrics and providing actionable insights to stakeholders. • Collaborating closely with product, marketing, and operations teams to enhance the overall customer experience. • Managing customer communications and ensuring messaging remains relevant, personalised, and timely. • Owning customer support quality standards, response processes, and service-level expectations. • Identifying common customer pain points and working cross-functionally to improve customer satisfaction and reduce churn. • Leveraging customer feedback and behavioural insights to influence product improvements and retention strategies.
Job Requirements
- Minimum 4+ years of experience in CRM, lifecycle marketing, retention marketing, or customer engagement roles.
- Proven B2C marketing experience targeting the US market.
- Strong industry experience within prediction markets, iGaming (sports betting and online casino), trading platforms, fintech, or similar consumer-facing digital products.
- Hands-on experience with CRM and marketing automation platforms such as Braze, Iterable, HubSpot, or similar.
- Strong understanding of customer segmentation, lifecycle marketing, personalisation, and retention strategies.
- Experience designing and managing automated email, SMS, and push notification campaigns.
- Customer support or customer success experience, with a focus on service quality and customer satisfaction.
- Highly analytical mindset with experience using data to inform decision-making and optimise campaign performance.
- Proven experience running A/B tests and interpreting customer behaviour data.
- Excellent communication, organisational, and stakeholder management skills.
Benefits
- Competitive Compensation: You will receive a highly competitive compensation package, which includes a competitive base salary, performance bonuses, and other incentives, all reflective of your experience and contribution.
- Work-Life Balance: We value work-life balance and offer flexible working arrangements, recognising that achieving your best in your career requires a healthy balance between work and personal life.
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