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TalentXD

Connecting iGaming Talent with Integrity and Excellence

CRM & Customer Success Lead

Customer Success ManagerCustomer SuccessFull TimeRemoteSeniorTeam 1-10Since 2018H1B No SponsorCompany SiteLinkedIn

Location

Nevada + 2 moreAll locations: Nevada | New Jersey | Pennsylvania

Posted

1 day ago

Salary

0

Seniority

Senior

Bachelor Degree4 yrs expEnglish

Job Description

CRM & Customer Success Lead

TalentXD

• Owning the full customer lifecycle strategy, including onboarding, activation, retention, reactivation, and loyalty initiatives. • Designing, executing, and optimising segmented email, SMS, and push notification campaigns. • Building and managing automated customer journeys to improve engagement, retention, and lifetime value. • Developing data-driven customer segmentation strategies based on behavioural, transactional, and engagement data. • Conducting A/B testing and performance analysis to continuously improve campaign effectiveness. • Monitoring key CRM and retention metrics and providing actionable insights to stakeholders. • Collaborating closely with product, marketing, and operations teams to enhance the overall customer experience. • Managing customer communications and ensuring messaging remains relevant, personalised, and timely. • Owning customer support quality standards, response processes, and service-level expectations. • Identifying common customer pain points and working cross-functionally to improve customer satisfaction and reduce churn. • Leveraging customer feedback and behavioural insights to influence product improvements and retention strategies.

Job Requirements

  • Minimum 4+ years of experience in CRM, lifecycle marketing, retention marketing, or customer engagement roles.
  • Proven B2C marketing experience targeting the US market.
  • Strong industry experience within prediction markets, iGaming (sports betting and online casino), trading platforms, fintech, or similar consumer-facing digital products.
  • Hands-on experience with CRM and marketing automation platforms such as Braze, Iterable, HubSpot, or similar.
  • Strong understanding of customer segmentation, lifecycle marketing, personalisation, and retention strategies.
  • Experience designing and managing automated email, SMS, and push notification campaigns.
  • Customer support or customer success experience, with a focus on service quality and customer satisfaction.
  • Highly analytical mindset with experience using data to inform decision-making and optimise campaign performance.
  • Proven experience running A/B tests and interpreting customer behaviour data.
  • Excellent communication, organisational, and stakeholder management skills.

Benefits

  • Competitive Compensation: You will receive a highly competitive compensation package, which includes a competitive base salary, performance bonuses, and other incentives, all reflective of your experience and contribution.
  • Work-Life Balance: We value work-life balance and offer flexible working arrangements, recognising that achieving your best in your career requires a healthy balance between work and personal life.

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