Genius Solutions

• Excution des campagnes • Concevoir et excuter des campagnes courriel et des flux de travail marketing • Grer la segmentation et les listes de campagnes • Coordonner les contenus de campagnes et les pages datterrissage • Sassurer que le suivi des campagnes et les paramtres UTM sont correctement configurs • Automatisation marketing et CRM • Grer les workflows, formulaires et automatisations HubSpot • Maintenir lintgrit et la structure des donnes CRM • Grer les tapes du cycle de vie et le routage des leads • Maintenir les dossiers de contacts marketing jour • Surveiller les mtriques de conversion du tunnel de vente • Sassurer que lattribution marketing est exacte • Agir comme partenaire oprationnel marketing auprs du directeur des revenus • Soutenir les exprimentations et optimisations marketing • Contribuer lamlioration continue des systmes et processus marketing

• Manage a portfolio of clients and ensure their satisfaction, retention, and growth. • Develop relationships with key decision-makers and stakeholders. • Understand clients' business objectives and support them in achieving those goals. • Identify risks, opportunities, and priority actions for each account. • Facilitate regular follow-up meetings with clients. • Analyze usage data and customer health metrics. • Collaborate with internal teams to resolve issues and improve the customer experience. • Identify upsell opportunities and ways to create additional value.

• Campaign execution • Design and execute email campaigns and marketing workflows • Manage segmentation and campaign lists • Coordinate campaign content and landing pages • Ensure campaign tracking and UTM parameters are correctly configured • Marketing automation and CRM • Manage HubSpot workflows, forms, and automations • Maintain CRM data integrity and structure • Manage lifecycle stages and lead routing • Keep marketing contact records up to date • Marketing data and reporting • Track campaign performance and marketing KPIs • Create and maintain marketing dashboards • Monitor funnel conversion metrics • Ensure marketing attribution is accurate • Data and contact management • Enrich contacts and companies using ZoomInfo • Maintain data quality through regular audits and clean-ups • Support creation and segmentation of ABM lists • Strategic support • Act as an operational marketing partner to the Revenue Director • Support marketing experiments and optimizations • Contribute to continuous improvement of marketing systems and processes