Growth Marketing Manager
Location
Brazil
Posted
1 day ago
Salary
0
Seniority
Senior
Job Description
Growth Marketing Manager
Uplift People Consulting
• Own day to day execution and optimization of paid media for a subscription ecommerce company that is scaling its growth marketing function. • Take full ownership of Meta Ads account: restructure campaigns, consolidate to CBO, clean audience targeting, fix exclusion lists, and establish a sustainable account architecture. • Execute a structured creative testing framework with defined pass/watch/kill thresholds and documented results. • Monitor and optimize toward blended ROAS targets (current floor: 2.0x, target: 2.5x) while scaling spend. • Produce weekly channel performance reports with spend, ROAS, CPA, CTR, CVR, and creative performance breakdowns. Reports must include analysis, not just numbers. • Manage audience exclusions, customer match lists, and lookalike builds. Proactively maintain list freshness rather than waiting to be asked. • Coordinate with creative team and external agencies on asset needs, providing performance data to inform what gets produced next. • Flag performance anomalies, budget pacing issues, tracking discrepancies, and attribution problems proactively. • Diagnose post click conversion issues by connecting ad platform data to landing page and checkout performance. • Maintain campaign naming taxonomy and organizational standards across all accounts.
Job Requirements
- Minimum 3 years hands-on experience managing Meta Ads at $10K+ weekly spend
- Demonstrated understanding of CBO structure, campaign consolidation, and audience segmentation on Meta
- Experience with conversion tracking setup and debugging (Meta Pixel, CAPI)
- Understanding of attribution models and the ability to explain why platform reported ROAS differs from blended ROAS
- Experience managing creative testing at scale (3+ new assets per week) with a structured kill methodology
- Track record of inheriting underperforming or disorganized accounts and turning them around
- Proficiency in Excel/Google Sheets for performance analysis
- Strong written communication in English for reporting and cross team coordination.
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