Reimagining Seafood to Nourish Life
Director, Insights – Revenue Growth Management
Location
Illinois
Posted
1 day ago
Salary
0
Seniority
Lead
Job Description
Director, Insights – Revenue Growth Management
High Liner Foods
• Lead and develop a high-performance Revenue Growth Management, Insights and Category Management team, building on existing capabilities • Drive revenue management analytics, recommendations, and frameworks for day-to-day operations as well as strategic long-term initiatives • Conduct in-depth analyses of market trends, customer behavior, and the competitive landscape to provide strategic insights for short and long-term business planning • Lead and analyze a broad set of market data related to pricing, promotion, assortment, sizing, and product type for High Liner Foods and the category • Make critical RGM recommendations to senior leadership based upon in-depth analysis using internal and syndicated resources • Collaborate cross-functionally with sales, marketing, finance, and product development to develop portfolio and brand strategies, guardrails and guidelines and price architecture • Directs and owns end-to-end research into action process, understanding the consumer, shopper & operator journey and translating to customer-centric business insights • Drives a culture of consumer and customer centricity, insight generation and analytical prowess • Partners closely with Retail and Foodservice Sales teams to understand customer strategic objectives, leveraging insights and analytics to identify category growth opportunities • Owns the relationships with data partners, management and reporting of the budget • Recommends best approach and research partners based on the objectives defined in the marketing or customer strategy • Directs the team in developing analytic tools, leveraging AI to drive efficiency • Develop, document, and communicate trade allocation strategies to help steer funding decisions to meet sales growth and profitability objectives • Partners closely with marketing directors to provide analytics and to design experiments that will help quantify the impact of various growth strategies and tactics
Job Requirements
- 5+ years of experience in Revenue Management, Business Development, Trade Analytics, Sales, Finance, or Customer Marketing within the CPG industry
- 8+ years of progressive work experience in marketing research, consumer insight and marketing data management
- Strong focus on business outcomes, gap closure, driving decision making in ambiguous circumstances
- Organizational agility: develops and leverages strong internal and external relationships to drive a positive business outcome
- Financial Acumen: strong business and financial acumen, demonstrated experience in developing promotional strategies that bring revenue and profit growth
- Experience with P&L management and analysis
- Proven experience in leading and management of large data sets with high dimensionality and complexity
- Proficient in advanced data analytics leveraging a vast array of syndicated data (Circana/Nielsen, Supply Track, Retailer Data, etc.)
- Experience with building multiyear RGM roadmaps inclusive of portfolio and product planning as it relates to channels, pricing, pack architecture & promotions
- Knowledge of insights tools and processes including segmentation and demand spaces (need states), positioning and concept development and optimization, product development and optimization, packaging development, volumetric assessment and cannibalization
- Strong expertise in Category Management principles including pricing and promotional analytics, assortment optimization, planograms, etc.
- University degree in Business or a related field
- Proficient in Microsoft Office Suite
- Strong listening and communication skills
- Prior experience with TPM (Trade Promotional Management) systems is an asset
Benefits
- Competitive Salary
- Heath, dental & vision coverage
- Pay for performance incentives
- Employee & Family assistance programs
- Wellness Programs
- Retirement Planning
- Supplemental Parental Leaves
- Disability Support
- Family friendly Flex policies & Summer hours
- Volunteer hours
- Learning and mentorship opportunities
- Safety focused work environment
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