High Liner Foods

Role Description The National Account Manager, Albertson’s and Western Grocery leads the sales strategy and corresponding execution of activities to build value for both the customer and High Liner Foods. This role is the primary point of contact for High Liner Foods and the customer base and has a deep understanding of the unique and common challenges confronting the customer, and how High Liner Foods can help solve these problems and build a better seafood business. The hallmarks of success will include mutual trust, profitable sales growth and High Liner Foods’ share of purchase. The ideal candidate will live in western USA. Locations of Western US and Southern California are preferred. - Deliver profitable sales by developing and executing sales strategies that deliver profitable growth for Albertson’s/Western grocery customers and High Liner Foods, incorporating an effective approach to grow digital or online sales. - Know and understand the customer, including their strategy, key people, priorities, processes and systems. - Stay abreast of changes in these impact areas as they happen and become an expert user of assigned customer’s systems and processes. - Become a customer expert that can anticipate and articulate customer needs and be an accurate and effective voice of the customer in internal matters. - Master the customer’s systems intended for suppliers to manage its business, including generating essential reports, managing order and logistics challenges and providing necessary ad hoc support for key decision-makers at Albertson’s and Western Grocery customers. - Leverage High Liner Foods capabilities to create the right customer experience, by understanding and working with support functions and colleagues at High Liner Foods that will maximize the positive impact on our customer relationship. - Build mutual trust with our customer and create value as a consultative partner to build a better business by challenging the status quo and identifying opportunities to better reach our mutually beneficial goal of selling more sustainable seafood, profitably. - Be the primary conduit for bidirectional communication between the customer and High Liner Foods. - This role will make sales presentations, conduct business reviews, participate in joint business planning, contribute to sales forecasts, and communicate day-to-day details relevant to optimizing the business relationship. - Manage the broker partner relationship within this geographic territory including scorecarding, trade management and retail management initiatives. - Analyze data, including category, market, financial and internal sales data, to determine relevance and apply learnings to create insights and value in the customer relationship. - Apply this learning to create value, minimize risk, formulate recommendations, make good decisions, and ultimately, drive sales. Qualifications - Bachelors’ degree or equivalent experience - 5+ years of direct sales experience with Albertson’s Corporate and divisions preferred - 2+ years of experience in food-related businesses; experience in fresh or frozen protein businesses and/or seafood industry experience preferred - Demonstrated expertise in forecasting and knowledge of perishable supply chains and the retail business dynamics - Strong business/financial acumen - Western US and Southern California are preferred - 50% business travel to customer/broker locations - Strong track record of innovation execution - Ability to effectively collaborate with all levels in an organization - Strong proficiency in technology, including email, MS Office (Excel, PowerPoint, Word); ability to effectively adapt to new systems - Motivated self-starter comfortable working from home or the office - Excellent oral and written communication skills - Demonstrated learning agility Benefits - Competitive Salary - Health, dental & vision coverage - Pay for performance incentives - Employee & Family assistance programs - Wellness Programs - Retirement Planning - Supplemental Parental Leaves - Disability Support - Family friendly Flex policies & Summer hours - Volunteer hours - Learning and mentorship opportunities - Safety focused work environment

• Reporting to the Director, Sales West, the Sr. Manager, Business Development, plays a key role in supporting sales growth through data-driven insights, strategic planning, and operational execution. • This role proactively leads engagement with Sales to improve forecast accuracy, optimize trade investment, and deliver actionable financial analysis to support customer planning. • The Sr. Manager collaborates closely with Sales, Finance, Revenue Growth Management, Sales Strategy & Planning and Supply Chain to help drive profitable growth and improve business performance across key accounts. • Lead Monthly / Quarterly reviews with sales to improve forecast accuracy and drive consensus by providing data-driven insights. • Monitor trends, promotions, and customer activity to adjust volume projections and highlight Risks or Opportunities to be included in monthly S&OP. • Develop and implement trade spending reconciliation process for the US Sales team working closely with finance and RGM team. • Provide guidance to Manager of business development in this endeavor. • Track and reconcile trade budgets in coordination with Finance and Sales. • Assist in post-event evaluations and recommend adjustments to improve trade investment efficiency /effectiveness. • Develop and distribute regular performance reports and dashboards (e.g., volume, sales, margin, deductions). • Highlight key business drivers and partner with Sales to identify areas for growth, efficiency or effectiveness. • Assist with the creation of business cases and strategic presentations for customer growth opportunities and manage internal approval process. • Collaborate with National Account Managers and Sales leaders to support the development of customer strategies and joint business plans. • Contribute to identifying new opportunities through analysis of sales performance, market trends, and consumer insights. • Partner with internal teams (Finance, Sales, Sales Strategy & Planning and Revenue Growth Management) to ensure plans are executable and financially sound. • Act as a power user for planning tools and reporting systems; help improve workflows and data accuracy.

• Lead and develop a high-performance Revenue Growth Management, Insights and Category Management team, building on existing capabilities • Drive revenue management analytics, recommendations, and frameworks for day-to-day operations as well as strategic long-term initiatives • Conduct in-depth analyses of market trends, customer behavior, and the competitive landscape to provide strategic insights for short and long-term business planning • Lead and analyze a broad set of market data related to pricing, promotion, assortment, sizing, and product type for High Liner Foods and the category • Make critical RGM recommendations to senior leadership based upon in-depth analysis using internal and syndicated resources • Collaborate cross-functionally with sales, marketing, finance, and product development to develop portfolio and brand strategies, guardrails and guidelines and price architecture • Directs and owns end-to-end research into action process, understanding the consumer, shopper & operator journey and translating to customer-centric business insights • Drives a culture of consumer and customer centricity, insight generation and analytical prowess • Partners closely with Retail and Foodservice Sales teams to understand customer strategic objectives, leveraging insights and analytics to identify category growth opportunities • Owns the relationships with data partners, management and reporting of the budget • Recommends best approach and research partners based on the objectives defined in the marketing or customer strategy • Directs the team in developing analytic tools, leveraging AI to drive efficiency • Develop, document, and communicate trade allocation strategies to help steer funding decisions to meet sales growth and profitability objectives • Partners closely with marketing directors to provide analytics and to design experiments that will help quantify the impact of various growth strategies and tactics

Role Description The Director, National Account Sales is directly responsible for developing strategy and leading execution of HLF’s Commercial National Account business for North America. This role is responsible for strategic planning and tactical customer targeting of commercial national accounts; creating and nurturing business relationships that enable large volume sales and strategically important anchor business for the enterprise. Consideration will be given for this role to be performed remotely within the US. - Align National Account strategy and execution to HLF’s strategic direction, priorities, and business objectives. - Identify growth opportunities and external market trends to inform resource allocation and focus. - Develop and deliver annual National Account sales plans across North America to achieve volume, revenue, and profit targets. - Manage assigned accounts by monitoring market and competitive dynamics; proactively mitigate risks and threats. - Drive profitable growth by leveraging full commercial levers to optimize pricing, mix, and returns. - Build and maintain executive-level relationships with large operator customers; lead regular business reviews and issue resolution. - Leverage HLF Data & Insights to create and execute multi-year customer and category (seafood) growth strategies. - Lead, develop, and enable a high-performing National Account team through strong communication, cross-functional collaboration, and access to tools/training. Qualifications - University degree in Business, Commerce, or a related field. - 10+ years of sales leadership experience in North American Foodservice; Foodservice CPG/food industry experience required. - Proven ability to develop and execute growth strategies, manage distribution channels, and build brands/value propositions. - Strong negotiation, conflict resolution, and people leadership skills; effective team builder and cross-functional partner. - Commercial and analytical acumen, including financial/accounting knowledge, problem-solving capability, and proficiency with Microsoft Office. - Demonstrated passion for putting customers and consumers at the heart of their work. - Strong ‘all hands on deck’ mentality, knowing that as a team we can strive and win as a team. Benefits - Competitive Salary - Health, dental & vision coverage - Pay for performance incentives - Employee & Family assistance programs - Wellness Programs - Retirement Planning - Supplemental Parental Leaves - Disability Support - Family friendly Flex policies & Summer hours - Volunteer hours - Learning and mentorship opportunities - Safety focused work environment

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description Under the leadership of the Director of US Brand Marketing, Senior Manager of Brand Marketing (Core) is responsible for overall P&L management, marketing strategy development, plan execution and ongoing management of Sea Cuisine and C.Wirthy portfolios. This role will collaborate heavily with multiple cross-functional teams towards the creation of core innovation and marketing support plans designed to drive business growth and profitability. Additionally, this position will manage a Brand Manager. - Lead the development and growth of the Sea Cuisine and C.Wirthy brands, driving share within US Retail. - Actively manage and demonstrate accountability for the assigned product portfolio and financial performance including topline growth and margin management. - Partner with demand planning, finance, sales, and supply chain to develop the forecast, optimize monthly, and manage operational issues for the franchise. - Own development of strategic brand plans and share-out with broader sales team and senior leadership. - Lead core innovation development and execution for the brand, comprehensive of cross-functional team management, commercialization, go-to-market strategy, sell-in materials and associated support plan. - Own marketing budget and planning of marketing activation, including agency briefing, development, execution and analysis of advertising and promotional activities to build awareness, attract buyers and grow sales; drive yearly improvement in ROI. - Conduct competitive analysis and maintain an external focus, monitoring the activities and developments of competing organizations; make recommendations based on findings. - Regularly review and analyze sales results (IRI, customer, internal research and financials) to management of current portfolio, as well as future business opportunities for the brand. - Present key updates and findings to senior leadership, sales and other functions. - Be a brand evangelist within the organization, offering support to the sales team and other cross-functional partners toward growing the portfolio. Qualifications - 5+ years of progressive work experience in brand or product marketing - MBA preferred; Bachelor’s degree in related field required (business administration, marketing, advertising, psychology, communications, economics, statistics, etc.) - Demonstrated success in consumer-centric brand strategies, including product launches and execution of sales and marketing/advertising activation - Strong working knowledge of fundamental marketing constructs and frameworks that is evident through past accomplishments - Experience with pricing, sales, ecommerce, search, social, trade, insights, research and development, category management, media, and other related functions is preferred - Ability to work cross-functionally, build and maintain lasting relationships with corporate departments, key business partners, agencies, and customers - Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines - Demonstrated ability to mine insights from large amounts of data, multiple data sources - Excellent written and verbal communication skills - A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills - High attention to detail and quality standards - Proficiency in IRI, MS Excel and MS PowerPoint Requirements - Travel to High Liner Foods offices and plants within the US, and occasionally Canada will be required. - Travel to customers and company meetings may be required. Direct Reports - 1 direct report Benefits - Competitive Salary - Health, dental & vision coverage - Pay for performance incentives - Employee & Family assistance programs - Wellness Programs - Retirement Planning - Supplemental Parental Leaves - Disability Support - Family friendly Flex policies & Summer hours - Volunteer hours - Learning and mentorship opportunities - Safety focused work environment