• Identify revenue growth opportunities and diagnose blockers for Hub client organizations • Design and run revenue-oriented projects, sprints, and experiments • Help organizations diversify revenue and reduce dependence on any single funding source • Deliver strategic presentations and revenue assessments to clients and leadership teams • Provide accurate and actionable strategic guidance grounded in data and industry context • Audit and refine existing Hub services and documentation within your focus areas – regularly making improvements based on new learnings and experiments • Retire or adapt services that no longer drive value– with support of leadership team • Pitch new service offerings internally, based on your findings from sprints and experiments with clients • Manage timelines and milestones for client projects • Coordinate and communicate with other consulting specialists and the senior director of consulting ensuring seamless client experience • Share insights and learnings internally to strengthen cross-team knowledge • Delegate task work relevant to your sprints or projects, when applicable, to other Hub team members or to contractors to ensure quality control • Serve as an in-house expert in your focus areas • Represent NRH at conferences, webinars, and in prospective client conversations • Help position NRH as a leader in revenue diversification for news organizations • Moving forward sprints and projects with client organizations—keeping tabs on timelines, communicating with clients, and documenting milestones • Executing ‘big picture’ deliverables within your focus areas • Liaising with other members of the Hub team when handoffs are needed or when support is needed that doesn’t fall under your direct purview • Sharing learnings in the Hub Slack space with other Hub team members and clients when applicable • May be called upon to aid in hiring and onboarding, training, and mentorship of employees and contractors as related to this role

• Launch and scale ad campaigns to promote the product on our core platform — Meta. • Analyze data, metrics, and test outcomes to make data-driven decisions. • Build and test user behavior hypotheses using performance marketing and CRO tools, and collaborate closely with the Product Marketing Team. • Monitor and analyze EdTech market trends. • Collaborate with the creative production team: suggest new ad creatives and provide feedback on their performance.

• Review and improve existing marketing funnels • Help create landing pages, lead magnets, quizzes, VSL pages, and offer pages • Write or improve funnel copy, headlines, CTAs, and follow-up messaging • Build and optimize email and SMS nurture sequences • Improve lead-to-booked-call and booked-call-to-sale conversion rates • Work with paid ad campaigns and make sure the funnel matches the ad messaging • Track funnel performance and identify where leads are dropping off • Suggest A/B tests for landing pages, offers, and messaging • Help create funnels for different industries, including restaurants, dental, orthodontics, and local businesses • Collaborate with our team on content, ads, CRM setup, and sales automation

• Build the growth engine for Playbypoint: own SEO, lifecycle, and HubSpot; build scalable channels, run experiments, and turn data into durable club pipeline. • You own how operators discover us and move from first touch to qualified pipeline, and you build the systems that make our growth channels compound instead of needing constant push. • Run search end to end, from keyword research and technical audits to backlinks and content. • Own HubSpot as our marketing system of record. • Own the site as a distinct piece of the role. • Brief and steer our agency on targets, messaging, and reporting. • Track full-funnel performance from MQL to closed deal, and bring leadership a monthly read with honest insight and clear recommendations. • Find it, test it, scale it, and cut what does not earn its place.